Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

Trend 309

Trend Digital Marketing Fundraising 309

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. The concept is worth experimenting with! Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the certificate program requires the completion of four webinars.

Websites 328

Websites Action Test Newsletter 328

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Advance the mission: Align all activities and supporter experiences back to the organization’s goals and mission, with a high return on investment. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. P.S. Guess who will be releasing a Benchmarks study on April 24? Get the full webinar recording here ! See you in the co-op!

Mail 73

Mail Results Benchmark United States 73

Classy

JULY 28, 2021

An easy donation experience offers value to both supporters and nonprofits, and we’re breaking down how to achieve it all. . Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

.orgSource

APRIL 22, 2024

We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. I use the word “change” frequently to describe shifts in the digital world. It’s a good experience to let go of the reins and see what gets accomplished.

Associations 221

Associations Trend Technology Attitude 221

Association Analytics

MAY 20, 2024

Through their sponsorship, the company gained access to valuable data regarding nurses’ satisfaction with infusion experiences and the association found a new source of non-dues revenue. One association had a popular certification program for professionals with more than five years of experience.

Associations 169

Associations Poll Industry Stream 169

Nimble AMS

JULY 13, 2022

Members also care about the state of your technology, and if it negatively impacts their member experience they might lapse. Because members use innovative online platforms like Instagram, Twitter, TikTok, and LinkedIn every day, they expect a similar technological experience from their association.

Proposal 128

Proposal Effective Associations Benchmark 128

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Evaluation 251

Evaluation Government Director Facilitation 251

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 235

Practice Fundraising Guide Channel 235

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience.

Communication 130

Communication Practice Program Instruction 130

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 100

Online Fundraising Benchmark Adwords 100

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Nonprofit Tech for Good

NOVEMBER 21, 2019

Encourage your donors, clients, or supporters to be part of your campaign by asking them to share their personal stories of impact and experience. As digital natives, many millennials (and younger) live on social media, which makes user-generated storytelling campaigns a great way to empower, inspire and engage this generation.

Storytelling 265

Storytelling Homeless Generation Social Media 265

M+R

JUNE 22, 2021

But while it’s nice to be out of the house a bit more this summer, we’re still rocking the virtual webinar experience. June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. Where did nonprofits invest their digital ads budgets? July 7, 11–12:30pm ET: Benchmarks UK 2021: News you can use.

Benchmark 52

Benchmark Studies Digital Analysis 52

Forum One

MAY 13, 2021

In this post, we focus on the processes and technology of migrating your government services to digital. These will ensure standardization and a better end-user experience. Creating key performance indicators (KPIs) in terms of user experience, usability, accessibility, and equity will prove an invaluable way to determine if you are.

Government 51

Government Process Service Technology 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. These types of reports may include benchmarking data, but that data will be much more specific than reports that explore broad trends.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

MAY 2, 2014

2014 Nonprofit Benchmarks Study :: Download. 2014 Digital Persuasion Report :: Download. 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. For Nonprofits in the United States: 1. Published by M+R and NTEN. 2014 Charitable Giving Report :: Download. Published by Blackbaud. Published by Waggener Edstrom.

Social Media 226

Social Media Mobile Report Media 226

Nonprofit Tech for Good

NOVEMBER 29, 2014

2014 Nonprofit Benchmarks Study :: Download. 2014 Online Benchmark Report :: Download. 2013 Digital Persuasion Report :: Download. Most of the reports listed are based on U.S. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the world. Published by M+R and NTEN.

Social Media 220

Social Media Report Media Australia 220

M+R

DECEMBER 1, 2023

The big picture takeaway right now: most of our clients saw growth for Giving Tuesday 2023 and are going into end-of-year digital fundraising strong! If you aren’t looking at these channels, it might be a place to experiment. But the real fun starts the morning after, when we have all this new data to dig through. Can’t wait!

Giving 97

Giving New York City Channel Trend 97

Forum One

JANUARY 19, 2023

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list.

Websites 60

Websites Change Management Digital Government 60

Forum One

MARCH 20, 2023

By the end, you’ll be able to create your own service blueprint and understand how service design can help you improve your audience’s experience with your organization, amplifying your impact. Speaker: Julia Bradshaw , User Experience Design Manager, Forum One [Breakout Session] Paid Social and Search: Worth the Investment for Nonprofits?

Denver 56

Denver Colorado Social Media Info 56

EveryAction

MAY 2, 2023

Here are six ways to empower your supporters to advocate on behalf of your mission, with support from technology that makes it a smooth and efficient experience. An effective digital petition form should include a few key features and characteristics. Either way, we think activating your supporters should be easy and effective.

Advocacy 222

Advocacy Action Support Help 222

Tech Soup

JULY 16, 2013

Libraries, nonprofits, and schools are already working hard to teach digital skills and competency, but they need support of the entire community to help people thrive in the technology age. Young people are not gaining the 21 st century skills and experience required for today's tech-centric workforce—and that's a huge problem.

Digital 66

Digital Literacy Community Build 66

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! For nonprofits whose digital results were down, did they successfully retain those donors via other channels? Related Links: Come join Benchmarks 2022! Kinda like…2021.

Fundraising 109

Fundraising Gift Sample Benchmark 109

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Investigate what’s required to mimic any vital reports or data you’re pulling in UA, and experiment with new metrics in GA4.

Time 70

Time Metrics Analytics Adopt 70

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. I’ll speculate a poor mobile experience might also be partially to blame. based national nonprofits in 2012. percent to 4.5 percent over the past year.

Rate 235

Rate email Ideas Trend 235

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Read part one , part two , part three , and part four. .

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Despite this limitation, the data included in this study can provide benchmarks that might be useful in informing how much your organization would like to spend on advertising.

Studies 87

Studies Music Benchmark Museum 87

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 128

Charity Lesson Marketing Digital 128

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Plan for a personalized experience. Establish new digital governance and implement change management.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. The ultimate benchmark, the one that really matters, is YOUR performance.

Benchmark 20

Benchmark Online Analytics Beginner 20

NTEN

JANUARY 19, 2015

Beyond the organization''s staff, this survey also looks to better understand how the community that is served influences digital decisions by staff and board. We hope this research provides an initial benchmark that we can all learn from and build on together. All survey participants can enter a drawing for a $500 Amazon Gift Card!

Adopt 36

Adopt Survey NTEN Research 36

Forum One

OCTOBER 13, 2022

Presenter(s): Amanda Halacy, Senior Strategist, Forum One; Julia Bradshaw , User Experience Design Lead , Forum One. Presenter(s): Steven Bond, Managing Director of Digital Marketing, Forum One; Christina Crawley , Managing Director of Marketing, Forum One. Presenter(s): Julia Bradshaw , User Experience Design Lead , Forum One.

Colorado 46

Colorado Digital Audience Denver 46

fusionSpan

MAY 17, 2022

Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying outstanding employee experiences. Thriving employees increase revenue, profit and provide market-leading customer experiences. It takes ongoing dedication to the employee experience.

National 52

National Place Celebrate Work 52