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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

You can use that benchmark to determine how well your ad copy is performing. Other Performance Metrics to Review Now that you understand the most important metrics to measure success, there are a few reports you can review with those metrics in mind to make any necessary changes. If not, you should make some tweaks to the ad.

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How to Measure Podcast Downloads

Whole Whale

If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? We can track total downloads and we can tell if those downloads were from unique devices, but that’s where the measurement trail meets the edge of the cliff.

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What to know about U.S. nonprofit sector demographics 

Candid

nonprofit sector report, released today, explores. The report aims to increase transparency about diversity in the sector, highlight key findings at the macro level, and offer a snapshot and baseline with which to track efforts related to diversity, equity, and inclusion.

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Exploring the Reporting Advantages of Salesforce Over Blackbaud CRM (BBCRM)

Cloud 4 Good

One of the major differences between Salesforce and BBCRM is the capability and intuitive interface of native reporting. Let’s start with native reporting. Not only is the need to utilize an auxiliary reporting tool cumbersome, but Blackbaud has also discontinued support for Crystal Reports. a relational DB, like BBCRM).

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Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]

Classy

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. After you’ve soaked in the full report, use this SlideShare to easily and strategically elevate findings that align with your nonprofit board’s priorities. Download Now: The State of Modern Philanthropy 2021.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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New Facebook Benchmarks: An Extra eNonprofit Benchmarks Report from NTEN and M+R

NTEN

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.