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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

You can use that benchmark to determine how well your ad copy is performing. Other Performance Metrics to Review Now that you understand the most important metrics to measure success, there are a few reports you can review with those metrics in mind to make any necessary changes. If not, you should make some tweaks to the ad.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

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How to Measure Podcast Downloads

Whole Whale

If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? We can track total downloads and we can tell if those downloads were from unique devices, but that’s where the measurement trail meets the edge of the cliff. Ways to measure a podcast's success!

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. Why Reporting Matters to Board Members. How to Best Illustrate ROI. About the Sponsor.

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2009 e-campaigning Benchmark Report: Event & Webinar

Amy Sample Ward

Advocacy Online and Fairsay are jointly producing a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. If you are in London, you can join me!

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ADP Canada Happiness@Work Index: The end of summer sees happiness levels fall

Charity Village

The ADP Canada monthly Happiness@Work Index (“Index”) for September reports a slight decrease from August, though measuring on par with the Index benchmark of 6.7/10 The only workers reporting an increase in their Work Happiness Score for this month are Millennials and those located in Atlantic Canada.

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