Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. How are the answers to these questions impacting your fundraising? From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience.

email 116

email Marketing Strategy Tips 116

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Investigate working with social sector influencers (not celebrities).

Advice 98

Advice Social Media Media Meme 98

The Storytelling Non-profit

JUNE 1, 2022

This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in favor of content that engages and inspires your audience to action. You could ask a couple of questions and publish the donor’s answers. This is a way to feature someone whose opinions might be of interest to your audience.

Newsletter 86

Newsletter Profit Content Ideas 86

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. The answers to these questions will help guide your design decisions anytime you encounter organizational changes… or global pandemics.

Technique 325

Technique Design Websites Brain 325

Neon CRM

DECEMBER 13, 2023

Every membership program needs a structure that appeals to its intended audience. Stronger Advocacy: There’s strength in numbers, and a strong membership base provides organizations with more voices to amplify their cause, advocate for policy changes, influence the community, and raise awareness for their mission.

Model 52

Model Florida Nonprofit Benefit 52

Media Cause

MAY 30, 2023

What about staying informed on politics and how to make your voice heard? Search popular hashtags related to the issue you want to raise awareness about and add them to your post caption to help your content reach a larger audience. #4 Want to learn the latest fashion trends? Go on TikTok. Go on TikTok. Also, TikTok.

Impact 72

Impact Strategy Advocacy Remix 72

The NonProfit Times

MAY 20, 2024

The question now is — what do we do with all this? First communicate the intended structure, tone, and audience of the item you’re producing. Improving And Demystifying AI These tactics for using, interrogating, and influencing our AI tools help to demystify them. AI is now a core part of Microsoft’s suite.

Language 59

Language API Generation Structure 59

Media Cause

JANUARY 20, 2023

You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. Great content will help inform your audience and provide critical resources to both supporters and the people you serve.

Content 59

Content Strategy Create Calendar 59

Whole Whale

JANUARY 27, 2022

Thoughts on Brand Voice. Some articles to help: How to Define Your Personal Brand in 5 Simple Steps 10 Crucial Questions For Defining Your Personal Brand Come up with a visual standard that fits your organization. Work with your CEO on what the elements of their brand, their narrative arc, their point of view.

Profile 98

Profile Social Linkedin Audio 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. Chameleons know the audience they want to reach on different social channels and where it overlaps with their organization goals.

Social Media 134

Social Media Leadership Media Social 134

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Do they have a unified visual voice and brand? Who are the audiences you are looking to target?

Websites 58

Websites Strategy Change Management Digital 58

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Questions to ask when developing a narrative change strategy. It allows us to communicate with others and build connections.

Change 46

Change Strategy Attitude Policy 46

Neon CRM

NOVEMBER 30, 2023

Define Goals and Objectives In storytelling for nonprofits, one of the most important questions you can ask is “why?” Whenever possible, let their voice be heard. Rather than using your story simply to give your organization a platform, amplify the voice of the story subject. Include multiple quotes from them.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Candid

FEBRUARY 23, 2023

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. Your homepage should seek to quickly answer the following questions for your visitors: What type of world are you trying to create and why does it matter?

Effective 119

Effective Create Strategy Nonprofit 119

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. What resources?

Voice 50

Voice Advice Personal Nonprofit 50

Allegiance Group

MAY 1, 2024

Similar questions can be asked of pandemic ”crisis donors” and monthly donors. Whether revenue comes from a previous campaign, a particular audience, or a giving package, leverage clean data so you can know where you’re going and eliminate potential problems. Consider the following questions: What do you do that no one else does?

Campaign 52

Campaign Guide Fundraising Storytelling 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. s voice louder than ever before.

Social Media 50

Social Media Influence Meme Media 50

Museum 2.0

MARCH 3, 2011

Background: Why They Did What They Did The Henry Art Gallery exhibition we worked with, Vortexhibition Polyphonica , was intended to explore three big ideas: Different voices “intervene” or add new points of view to the exhibition at periodic intervals. All the photos in this post are on Flickr here. Dirty Laundry was more complicated.

Participatory 51

Participatory Arts Audience Museum 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? The rows are your audience. There are two types of audiences. The messages or story is created, shared via intermediaries or influencers: This can be legislators, journalists, or other influencers.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

Leading on social media requires nonprofit CEOs and their staff, even Trustees, to master basic digital communications skills that allow them to engage directly with stakeholders as themselves, in their own voices. To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences.

Channel 50

Channel Social Media Job Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

I kicked off the session by reciting my favorite poem, Joyce Kilmer’s Trees and shared the rules of audience interaction and format in Iambic pentameter. Humberto Kam talked about how they engage with influencers and let them spread and remix their content. Leila Roberts (@LeilaRoberts) May 22, 2014. SMOP14 @TSFF.

Case Study 99

Case Study Social Media Studies Conference 99

Connection Cafe

FEBRUARY 14, 2017

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. Influencers are busy. But first, what is social love and why does it matter?

Social Media 50

Social Media Relationship Support Media 50

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Pay attention to the voice of your customers and believe what they are telling you. Ask Questions What’s the first advice that people give about networking?

Life 221

Life Digital Data Skills 221

Forum One

JUNE 24, 2010

Melissa spoke on the Community Clinic Voice , a network of safety-net healthcare clinic managers based primarily in California. This audience profile is a key driver of community success. The Community Clinic Voice was originally a grantee community and evolved to become a more independent entity with its own brand.

Collaboration 52

Collaboration Foundation Online California 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2015

And, finally, with the rise of data and automated generation, leaders need to ask and answer questions with data, and faster. Sharing forges connections with followers that improves relationships, achieve goals, and amplifies a leader’s influence. The big shift that leaders have to make is to be more comfortable with openness.

Digital 50

Digital Strategy Chapter Advice 50

Tech Soup

FEBRUARY 12, 2016

NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question. Your audience will respond to stories that immediately grab their attention. Interview people who are your influencers and champions, and find out why.

Support 36

Support Netsquared Influence DC 36

Bloomerang

JULY 6, 2023

When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process. You may decide to ask one team member to post to social media every day to engage your online audience. Ask yourself some of the following questions. This plan is a living rough draft based on everyone’s ideas.

Examples 119

Examples Guide Model Nonprofit 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Our goal was to find some ways to directly reach more new audiences. A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. They are enthusiastic and positive voices for us.

Minnesota 131

Minnesota Donation Giving Adwords 131

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Below is a brief outline of our blog carnival effort, including the questions that we are exploring as we move forward. To increase positive messaging about health reform from diverse voices. To build capacity for social media in policy partners.

Policy 98

Policy Goal Lesson Share 98

NonProfit Hub

MAY 21, 2018

Since the growth of social media and digital marketing, it’s become crucial to find ways to best reach and connect with your audience. Take advantage of marketing publications , industry influencers and networking events to help you stay in the loop. The idea of telling a story as a marketing strategy isn’t a new concept.

Marketing 49

Marketing Captivate Industry Social Media 49

Amy Sample Ward

JANUARY 26, 2011

In spite of having a busy launch day, I got ahold of him to ask a few questions. We need honest feedback from a wide audience of non-profits to distill themes. Influencers and organizations like NTEN and Netsquared are prime to be the leading voice in setting vision for how technology is intended to be for nonprofits.

Interview 213

Interview Public Uganda Profit 213

Bloomerang

JUNE 21, 2021

Before rolling out any new strategy, ask the question: “How will this make a donor feel?” . Are the people donors want to connect with within your sphere of influence as the fundraiser? You may not currently have much of a voice in these touches. If not, what do you need to do to develop the experiences donors crave?

Experiment 89

Experiment Donor Strategy Philanthropy 89

Connection Cafe

MARCH 6, 2019

It’s all about crafting a compelling message to convince an audience that you possess something they value. Generate a list of metrics or questions you’d like to know about. Focus your data collection on key areas, such as messaging, channel, audience, and timing. Track your adjustments. Harness the power of the personal appeal.

Marketing 22

Marketing Learning Fundraising Student 22

Museum 2.0

AUGUST 1, 2012

Here's what happened: In 2010, amidst severe financial woes and declining audiences, the Museum of Contemporary Art in LA (MOCA), hired Jeffrey Deitch, a NYC gallery owner, to be their new director. The first wave of critique focused on the very valid question of why Schimmel was fired in this manner. These are reasonable questions.

Artist 52

Artist Museum Arts Director 52

Nonprofit Tech for Good

JULY 16, 2023

To ensure alignment, the first step is to consider simple but surprisingly vexing brand questions such as: Who are we? 2) Always Be Evaluating To ensure that healthy Leadership Alignment actually leads to excellence, there is just one question, the most important question, that brand leaders must ask every single day: “Is it true?”

Leadership 207

Leadership Strategy Nonprofit Collaboration 207

Museum 2.0

DECEMBER 23, 2014

Who is the audience for Museum Hack? We at Museum Hack have gone back and forth about our target audience: is it people that don’t like museums that we want to convert, or people who want a more personal experience, or people who want an active museum experience? That’s a tough question. What is my “ask” of my audience?

Museum 55

Museum Interview New York Interaction 55

Museum 2.0

FEBRUARY 1, 2012

Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more? Here are three of my favorites.

Arts 45

Arts Museum Artist Tucson 45