Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020. That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies.

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Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?

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Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Incorporate virtual events into your website.

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Nonprofit Tech for Good

MARCH 17, 2020

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

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Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

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Nonprofit Tech for Good

MAY 22, 2022

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? About the Author.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. For example, Grist.org is a news website that focuses on the environment.

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Pamela Grow

MARCH 10, 2021

What are the basics of a good nonprofit e-newsletter? to drive traffic to your website. to drive traffic to your website. Your Audience. Begin with your audience. Your newsletter signup should be easy to find on every page of your organization’s website. Your Goals. You should have explicit permission.

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Share compelling imagery.

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M+R

APRIL 29, 2021

(There is a clear best way to enjoy Benchmarks, btw, which is to participate, as 220 lovely nonprofit partners did this year. This year’s big headlines are: . Online revenue for nonprofits increased by 32% in 2020. Here: Nonprofits working to alleviate Hunger and Poverty reported a 173% increase in online revenue.

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. What is SEO? . How do they

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Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Download the Nonprofit’s Donation Page Checklist. Best Practices for Your Nonprofit Donation Page. Brand Your Form.

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M+R

MAY 31, 2024

Meanwhile, advertisers (including many nonprofits) derive huge value from being able to serve ads on search and those web placements… and hopefully all of this benefits users with free or discounted access to a thriving open web. If chatGPT can crawl the web and summarize its collective knowledge, why visit any individual website?

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Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. from Broad Match to Phrase Match) to help combat those errant searches.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. How can your organization apply this?

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EveryAction

SEPTEMBER 20, 2016

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. If your goal is to engage + build relationships with your audience (hopefully it is!), Ready to start posting?

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. Custom Facebook Audiences. 7 Online Fundraising Ideas (That Actually Work): 1.

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NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. pop up on a website? You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. Other website ads. Your pop-up matters.

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Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. So what are Google Ad Grants ?

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Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. Think of SEO as the language used by search engines to communicate with your website.

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Nonprofit Tech for Good

JANUARY 7, 2024

In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. This substantial budget can significantly enhance a nonprofit’s ability to promote their causes and initiatives. What is Google Ad Grants?

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Qgiv

MAY 5, 2021

I remember when I first started my career in nonprofit marketing. Now anyone can create and edit video from their phone … yet it still seems to be the final frontier in nonprofit marketing. That means it’s time for your nonprofit to get a piece of the pie. That means it’s time for your nonprofit to get a piece of the pie.

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The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As you start to think about how your organization will tell your story this season we enlisted the advice of Vanessa Chase Lockshin, the creator of The Storytelling Nonprofit , to show us how we can stretch our storytelling muscles and get ready for year end! For more from Vanessa check out The Storytelling Nonprofit.

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See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Upworthy headlines are a good source of inspiration.) Take advantage of the nonprofit annotations on YouTube.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. If there’s one thing the internet loves unconditionally, it’s cats.

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Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. How are you going to maintain the website and make it compelling over time? Who are the target audiences? Send 2-3 emails each month.

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Neon CRM

NOVEMBER 29, 2023

As nonprofits continue to navigate a challenging economic climate, GivingTuesday continues to play a unique role that is special to the nonprofit sector. GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. What Causes Do Donors Support?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Last week for WeAreMedia project, I put a call on Twitter for case studies, best practices, and links about nonprofits using social networking sites, including Ning. Nonprofits, support groups, and nonprofit professionals have found their homes on Ning. Build off your existing brand. s about more than raising money.

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Nonprofits Source

JULY 9, 2018

In today’s landscape of mobile and online technology, nonprofits are flooded with a large variety of choices for almost any solution they can think of. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Why Nonprofits Are Investing In Mobile Giving.

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NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

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Tech Soup

NOVEMBER 18, 2015

Recently, a headline read: "Robber busted in S.F. " While you might think that it came from the satirical The Onion , it was actually a real headline from our local newspaper here in San Francisco. Functionally it is otherwise identical to the one Tableau donates to the nonprofit sector here at TechSoup. Not really.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

How Abundance Can Connect Arts Organizations With Audiences by Marc van Bree. We are now planning to create a video platform for Ask a Curator, a website where members of the public will be able to find hundred of questions on Art, History and Science answered by leading experts from around the world. Of course, there are challenges.

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Pamela Grow

DECEMBER 14, 2023

With the all-important year-end giving season here, nonprofit professionals like you are busy developing the right messaging that will drive donations. Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Understand your audience. Understand your audience.

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NonProfit Hub

JANUARY 29, 2016

Your nonprofit doesn’t have to be dubbed an “Influencer” on LinkedIn (a coveted invitation-only title) in order to build online influence. What type of post would resonate with both your established audience (your connections) and potential followers? A few best practices include: Write a compelling headline. Build followers.

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Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Without further ado, let’s dive in! What Are Google Ad Grants?

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