Forum One

MAY 13, 2021

In our previous blog post , we discussed what modernization is and its advantages, how to get started, and how to approach the people aspect when creating your modernization plan. In this post, we focus on the processes and technology of migrating your government services to digital. How do you create content for our visitors now?

Government 51

Government Process Service Technology 51

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on.

Websites 61

Websites Change Management Digital Government 61

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Forum One

MARCH 20, 2023

With so many avenues, how can you ensure that your audience touchpoints are consistent, connected, and helpful? During this session , you’ll learn: What a service blueprint is and specifically how it’s valuable for nonprofits How to create and customize a service blueprint within the context of your own organization.

Denver 58

Denver Colorado Social Media Info 58

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. To create a large enough sample size for the data set, we looked at the IRS Form 990s of 7,171 U.S. That’s why we call this study the Nonprofit Advertising Benchmark Study.

Studies 87

Studies Music Benchmark Museum 87

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Create custom graphics for powerful quotes, statistics, and call-to-actions. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.

Colorado 46

Colorado Digital Audience Denver 46

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage.

Award 71

Award Colorado Washington Wisconsin 71

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Creating a personalization plan. There are many things to consider when planning a website redesign.

Websites 58

Websites Strategy Change Management Digital 58

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Is there any sourcing or methodology outlined that lets you understand how the report was created? This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY).

Fundraising 52

Fundraising Test Advocacy Metrics 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . The entrance of social media platforms into the fundraising space creates even more choice for nonprofits looking to empower their donors and fundraisers.

Platform 94

Platform Facebook Tips Social Media 94

M+R

DECEMBER 13, 2022

It also offers audience insights and traffic information that can be helpful for targeting your ads! Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!) Set KPIs to inform last-minute adjustments.

Fundraising 82

Fundraising America United States Track 82

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Benchmarks for nonprofit video and guide for creators. Here's what we learned. Video Creation Resources. Storymakers resources and how-tos.

Audience 58

Audience Video Camera Library 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 128

Charity Lesson Marketing Digital 128

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets. It is a reality we can create.’

Leadership 221

Leadership Technology Associations Culture 221

Nonprofits Source

JANUARY 23, 2023

As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. Once you’ve applied to the program, you’ll need to set up your account, create your ads, and actively monitor performance. For one, digital giving is on the rise.

Grant 52

Grant Google Management Guide 52

Forum One

MAY 11, 2021

MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. One of the most important benefits to creating a MarTech stack is the ability to break down data silos and fully integrate all your tools into a digital ecosystem. Marketing technology (aka.

Tools 53

Tools Tips Integration Evaluation 53

Forum One

NOVEMBER 21, 2022

Our role is to understand our clients and their audiences and build the right solution with them—not for them. Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization.

Survey 58

Survey Evaluation Accessibility Practice 58

CauseVox

APRIL 22, 2022

These types of fundraisers are popular because they have the potential to raise twice as much compared to other digital fundraising campaigns. They’re also great if your org wants to reach new audiences and build deeper connections with existing supporters.

Practice 70

Practice Fundraising Registration Sponsor 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. This is true in the digital and communications teams too.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

DNL OmniMedia

OCTOBER 13, 2020

As with other digital fundraising strategies , technology plays a large role in determining your success. If your nonprofit is looking to secure more small, one-time gifts, you probably don’t need to create a comprehensive moves management strategy. Step 1: Define the audience you’re targeting.

Effective 98

Effective Management Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. Future Investment Plans. keep spending level.

Social Media 106

Social Media Arts Social Attitude 106

Bloomerang

DECEMBER 19, 2023

Nonprofits can use the platform to create mobile-friendly donation pages, personalized touchpoints, and other elements that optimize the giving experience. Top feature: Through Qgiv’s integration with Bloomerang , nonprofits can launch peer-to-peer fundraising campaigns that make it easy for supporters to create personal fundraising pages.

Software 87

Software Free Tools Adobe 87

Bloomerang

MAY 31, 2022

We’ll cover: Why you should create a fundraising strategy. Why you should create a fundraising strategy. You likely understand the general benefits of planning, but why is creating a fundraising plan so important for your nonprofit? 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. This step provides a golden opportunity to include the finance director in your work and create an important ally.

Action 75

Action Report Practice Fundraising 75

Pamela Grow

JUNE 28, 2023

of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Email is one of the best ways to begin to create that one-to-one relationship with your supporter. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Consider creating a mobile giving form that’s even simpler than your nonprofit’s main online donation page. You can reach a wider audience, track your campaign progress, and save your team plenty of time.

Mobile 57

Mobile Guide Giving Fundraising 57

Whole Whale

AUGUST 25, 2021

Marketing is missing the audience. This often creates an opportunity to 1.5x, double, or even triple donations. In a digital world, email may be a coveted marketing method, but old-school mail is still very effective too. Random but interesting facts Whole Whale Benchmarks. Nonprofits miss corporate matches.

Stats 96

Stats Trend Mail Fundraising 96

CauseVox

JULY 11, 2022

Peer-to-peer fundraising is on the rise and it’s no wonder since they typically raise twice as much compared to other types of digital fundraising campaigns. If participants hit the minimum, they received a benchmark prize but if they raised more, they could win bigger prizes. CauseVox makes creating fundraising pages a breeze.

Tips 72

Tips Fundraising Sponsor Org 72

Whole Whale

JANUARY 28, 2023

The most attractive aspect of the medium is how intimate the relationship can be with the audience. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Create posts for each podcast episode and embed the Podbean player.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. A simple online survey.

Social Media 95

Social Media Analytics Tools Media 95

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. With the exploding popularity of online fundraising and the major shift digital-first fundraising, we anticipate that it will only continue to grow well into the future.

Ideas 98

Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

We are most excited about the human side of AI and how it will augment the work of fundraisers and create a better experience for donors. The survey will be implemented regularly to benchmark adoption of AI. It is the next phase of digital transformation – from networks to artificial intelligence.

Phase 87

Phase Global Nonprofit Colorado 87

Saleforce Nonprofit

AUGUST 20, 2021

Last year in the midst of the pandemic, I saw an empty space that truly needed to be addressed within the nonprofit community, so I created a new community called WOC: Women of Color in Fundraising and Philanthropy. DEI Benchmarking. Create a strategy that prioritizes diversity based on the communities served.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82