Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own. When it comes to digital marketing for nonprofits, the options are quite literally endless!

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Metrics Digital Marketing Retention 303

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

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Benchmark Studies Analysis Trend 76

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

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Benchmark Analysis Aggregator Advocacy 87

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. We’d like to invite you to come along by participating in our upcoming 2022 M+R Benchmarks. . The window to sign up as a Benchmarks participant is open NOW. Related Links: Benchmarks UK is here!

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Benchmark Data Map Help 97

Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. M+R Benchmarks ] Average online gift and mobile giving. per visitor. [

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Statistics Websites Benchmark Drupal 245

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Being overly cautious about sending email is detrimental to your digital marketing and fundraising strategy. Why the Open Data Project?

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email Marketing Data Digital 333

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

Benchmark 52

Benchmark Studies Europe Info 52

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. Use benchmarks to set your budget.

Digital 121

Digital Program Tips Nonprofit 121

M+R

JUNE 4, 2024

Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. Note that during these dates, we will not be able to create new ads or boost new posts, which may require a process update. Lastly, keep a close eye on your geo-targeting.

Los Angeles 93

Los Angeles Program Digital North Carolina 93

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. Participants will learn how to create and maintain a content strategy, current best practices for the top-performing social media sites, and how to be an early adopter of emerging social media trends.

Websites 328

Websites Action Test Newsletter 328

.orgSource

APRIL 22, 2024

We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. I use the word “change” frequently to describe shifts in the digital world. Create Space for Evolution Don’t fixate on giving every goal a finite timeline.

Associations 221

Associations Trend Technology Attitude 221

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

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Slideshare Benchmark Share Fundraising 56

Nonprofit Tech for Good

MARCH 31, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. The Open Data Project [ español , français ] was created to address that lack of diversity in data. 6% use Wix. 5% use Squarespace.

Websites 363

Websites Stats Data NGO 363

sgEngage

JUNE 25, 2021

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D.

Digital 66

Digital Donation Blackbaud Charity 66

Association Analytics

MAY 20, 2024

Aligning Products & Services – Rather than seeking out entirely new audiences or creating new products, your association can optimize revenue by aligning existing offerings more closely with your audience’s needs and preferences. Industry Data Analysis Many associations aggregate data and then provide it back to members.

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Associations Poll Industry Stream 169

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

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Project Open Data NGO 281

Classy

JULY 28, 2021

Additionally, there’s an 11-14% lift in mobile conversion rates when digital wallets are enabled. Classy customer GallantFew enabled ACH and digital wallet payment options through Classy Pay. If you get inspired to switch up fundraising to meet your year-end goals, take our free Benchmark Assessment. Leverage Matching Campaigns.

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Experiment Donation Ideas Create 93

Tech Soup

APRIL 4, 2023

According to the recent 2022-2023 Nonprofit Digital Marketing Benchmark Report , conducted by TechSoup in partnership with Tapp Network, 60 percent of nonprofits say they don't have a formal digital marketing plan or they plan on creating one but have not followed through.

Marketing 73

Marketing Benchmark Nonprofit Digital 73

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Start your outreach early to ensure you have time to get the assets you need to create a cohesive and unique campaign.

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Practice Fundraising Guide Channel 235

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

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Evaluation Government Director Facilitation 251

Forum One

MAY 13, 2021

In our previous blog post , we discussed what modernization is and its advantages, how to get started, and how to approach the people aspect when creating your modernization plan. In this post, we focus on the processes and technology of migrating your government services to digital. How do you create content for our visitors now?

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Government Process Service Technology 51

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Read time: 2 minutes. first appeared on M+R.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

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Benchmark Library Generation Impact 58

Nonprofit Tech for Good

NOVEMBER 21, 2019

A good strategy is to use a first-person perspective to create authenticity and a sense of personalness. By creating a sense of urgency in your storytelling campaigns. The World Wildlife Fund uses the juxtaposition of images to create a story of how human actions and decisions have endangered wildlife. It’s time to decide.”.

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Storytelling Homeless Generation Social Media 265

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Create custom graphics for powerful quotes, statistics, and call-to-actions. Anyone with a public Twitter account can join and tweet into a community or create their own.

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Twitter Practice Social Media Nonprofit 343

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

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Online Fundraising Benchmark Report 221

Tech Soup

JULY 16, 2013

Libraries, nonprofits, and schools are already working hard to teach digital skills and competency, but they need support of the entire community to help people thrive in the technology age. Defining Digital Literacy. But first, what exactly is digital literacy? " The Role of Libraries. The Role of Schools.

Digital 66

Digital Literacy Community Build 66

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Is there any sourcing or methodology outlined that lets you understand how the report was created? This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Year-Round Promotion.

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Facebook Raise Fundraising Audience 217

Forum One

MARCH 20, 2023

During this session , you’ll learn: What a service blueprint is and specifically how it’s valuable for nonprofits How to create and customize a service blueprint within the context of your own organization. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.

Denver 57

Denver Colorado Social Media Info 57

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

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Tips Organization Channel Benchmark 52

Forum One

JANUARY 19, 2023

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 60

Websites Change Management Digital Government 60

Nonprofit Tech for Good

JULY 5, 2020

and around the world to create award-winning videos that drive results. But how do you create engaging nonprofit videos? We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights.

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Video Share Social Social Media 315

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. To create a large enough sample size for the data set, we looked at the IRS Form 990s of 7,171 U.S. That’s why we call this study the Nonprofit Advertising Benchmark Study.

Studies 87

Studies Music Benchmark Museum 87

Care2

OCTOBER 26, 2011

What we’ve seen across all organizations, regardless of size, is that digital teams—their structure, leadership, and how they are affected by the culture of the institutions where they work—are the biggest predictor of online effectiveness. Very few digital teams still report to IT.

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Team Digital Structure Model 73

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

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Charity Lesson Marketing Digital 128