Nonprofit Tech for Good

FEBRUARY 13, 2016

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Social and mobile m 100 5451 0 5451 0 0 431 0 --:--:-- 0:00:12 --:--:-- 1111edia change so quickly that detailed, long-term strategic plans too often overcomplicate the process and become outdated within a year’s time.

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Social Media Media Strategy Fundraising 100

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

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Organization Online Influence Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week.

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Social Media Measure Action Media 113

The NonProfit Times

MAY 23, 2024

Fundraisers have other metrics available. Any number of variables can influence these metrics. The mere wording of a subject line or call to action in an email can have a significant impact on how recipients will respond. Small gestures of love and appreciation such as these can pay off big when the call to action arrives.

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Test email Spam United States 52

Forum One

JANUARY 30, 2024

By amplifying the voices that ignite global change, these awards honor work across seven core causes: Diversity, Equity & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate.

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Forum One

DECEMBER 5, 2023

The Anthem Awards were created to highlight and amplify the most impactful and inspiring work across seven core purposes: Diversity, Equity, & Inclusion; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment, & Climate.

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Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Forum One

OCTOBER 17, 2023

Examples of recent products we’ve collaborated on include: March of Dimes App for Caregivers As part of expanding the March of Dimes digital ecosystem, Compass by March of Dimes is a mobile application that provides supportive and valuable resources for post-partum and NICU families.

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Product Develop Impact Case Study 86

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

And now, mobile. Best Friends has just launched a fun mobile app. But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media.

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Turkey Social Media Mobile Oracle 101

Media Cause

JULY 11, 2023

Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

She suggested encouraging more share with a specific call to action on the post itself. Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.”

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Metrics Facebook People Change 129

sgEngage

SEPTEMBER 28, 2021

The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents, but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions. Here’s a great read on the “death of the open rate. ”. Optimize Online Giving.

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NTEN

JULY 19, 2012

For my next session, I'm covering "Creating a Mobile Strategy" with Ann Maier of the National Geographic Society. Maier jumps right in by talking about the challenges the National Geographic Society, a large nonprofit research organization, faced when approaching their mobile campaign. What was the overall impact?

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Mobile Create Strategy National 61

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences. Make sure your pages are mobile ready.

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NetWits

JANUARY 11, 2012

I’ve blogged about how a few nonprofits are using them , and how the Pancreatic Cancer Action Network was seeing real results , but it feels like there is a new energy around using them. When scanned, QR codes often take users to a mobile web page. Clever use of mobile technology might be just what your next campaign needs.

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Bloomerang

JUNE 1, 2022

Wrap it up with a call to action. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. Ensure the form is mobile-friendly by reviewing and editing it in the mobile view.

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Guide Giving Nonprofit Metrics 113

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

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Metrics Benchmark Rate Newsletter 55

Care2

JULY 22, 2011

Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Today, “mobile&# is receiving lots of attention. Add tablets into the mix and its clear that people are quickly adopting mobile computing. Your email?

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Mobile email Strategy gMail 77

Bloomerang

MARCH 30, 2023

Metrics matter! Without these important metrics, you will be unable to measure your success accurately. Here are the most important metrics to keep track of: Retention rate. Digital engagement rates on social media, texts, emails, etc. How are you measuring volunteer engagement? Tie everything back to the mission.

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Volunteer Strategy Organization Metrics 95

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

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Analytics Org Adwords Metrics 52

ASU Lodestar Center

NOVEMBER 19, 2020

Commit to a shared measurement system: Common metrics hold the cohort accountable and informs future action. Coordinate efforts through a backbone support organization: Facilitate, convene, coordinate, mobilize. Communicate continuously: Avoid proclivity toward competition. Communicate openly and timely.

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Impact Raleigh Arizona Collaboration 98

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

DECEMBER 28, 2010

We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc). Are you currently investing resources in mobile marketing i.e, Absolutely email.

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United States Social Media Interview Examples 230

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Define Your Goal + Have a Clear Call to Action. Establish a goal for your email, and let your call to action be the mechanism that helps users accomplish that goal.

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email Practice Marketing Test 52

fusionSpan

MARCH 15, 2022

Tableau CRM (formerly Einstein Analytics) is a revolutionary customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to your CRM. Reports and Dashboards provide an instant snapshot of the metrics that matter to your organization. According to Salesforce .

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Analytics FAQ Integration Library 52

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Meaningful Interactions : Clearly define what constitutes a meaningful action with a donor and ensure that any documentation of the meetings, phone calls, appeals, etc.

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Database Track Donor Management 52

Get Fully Funded

JANUARY 24, 2024

Additionally, ensure that your page is mobile-responsive, as most people will scan the codes and make their donations through their phones. By examining specific performance indicators and essential data metrics, you can evaluate your marketing strategy and make adjustments to create a bigger impact. Conversion rate.

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Fundraising Evaluation Rate Gift 59

NetWits

NOVEMBER 22, 2011

In this session we’ll discuss key metrics to use when planning next year’s event, outline performance indicators to turn zero and mid-tier participants into fundraising powerhouses and provide a reporting refresh to make sure you’re accessing all your event data. Are you ready to put analysis into action? Download session slides.

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Consultant Free Strategy Slides 196

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. They also have a robust online community.

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Design Marketing Metrics Measure 99

Achieve

MAY 24, 2024

Tatango’s guide to nonprofit text messaging recommends leveraging these platforms to get the word out about your text messaging campaign: Email newsletters: Include a compelling call to action to sign up for your text-to-give campaign in your next email newsletter. Donor retention is a key piece of any successful fundraising strategy.

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Retention Rate Donor Campaign 52

Candid

APRIL 13, 2021

Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. Increase awareness of your mission .

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Grant Google Problem Analytics 98

Care2

MAY 19, 2014

Respondents from large organizations are paying more attention to mobile, as 29% reported mobile as a high priority investment area. The report said that "mobile is perhaps the area that would most enhance the top investment areas." Donation/E-Commerce ranked as the highest priority at 51%.

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Digital Money Mobile Benchmark 73

sgEngage

JANUARY 16, 2024

And stories inspire action. Not only can technology make fundraising more enjoyable for P2P fundraisers and their donors, but it also can help professional fundraising teams streamline processes and boost revenue. Tell a Powerful (and Personal) Story Humans are hardwired for narrative. Stories help us pay attention.

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Effective Tips Fundraising Blackbaud 78

sgEngage

AUGUST 23, 2023

Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Use strategic calls to action. Assess website analytics.

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Websites Organization Tips Map 83

sgEngage

OCTOBER 12, 2021

Government partnerships – Government is increasingly finding foundations to be effective partners as they work to mobilizing resources efficiently. Many of the examples cited above are mobilizing resources at a scale – and at a speed – that was uncommon prior to COVID-19. New Collaboration Models Emerge. Download your free copy today.

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Collaboration Foundation New Hampshire Government 85

Connection Cafe

DECEMBER 23, 2014

The messaging also notes that the campaign is time boxed and they highlight the key call to action message. Be Mobile Friendly: The Wikipedia online fundraising campaign was also highly optimized for mobile devices. I monitored their mobile friendliness on a variety of different devices during the campaign.

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Wikipedia Campaign Online Learning 52

Nonprofits Source

FEBRUARY 24, 2023

Once you have a target audience in mind, start putting your ideas into action and building a strong digital presence for your organization. To ensure these pages perform well and attract attention, you should: Prioritize mobile-friendliness. Optimize your website Your website should be central to your digital marketing efforts.

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