sgEngage

AUGUST 10, 2021

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you.

Metrics 112

Metrics Open Blackbaud gMail 112

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

Metrics 227

Metrics Social Media Media Social 227

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . When done correctly, this review will generate action items for your team. . Looking for actionable insights: Where do you start? .

Results 62

Results Action Metrics Rate 62

TechImpact

JUNE 16, 2014

Here are the actions that trigger post level data, and page level data. Whenever any of the above actions are taken, there is an opportunity for everyone in their network to be given an update about that action. Luckily, Tech Impact is here to help. Post level data.

Metrics 170

Metrics Facebook Stats Nonprofit 170

Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. These goals should primarily come from the Community Map where you have two columns’ worth of goals and actions. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. Presentation. View more presentations from Amy Sample Ward.

Metrics 219

Metrics Community Map Template 219

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

APRIL 17, 2024

Include your employees and enable frontline action when identifying and prioritizing your goals. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use.

Data 93

Data Metrics Measure Goal 93

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. By going beyond basic metrics and digging deeper, you can uncover insights that will lead to more satisfied learners and more successful educational programs.

Analytics 169

Analytics Education Program Impact 169

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! If your KPIs and metrics aren’t set up properly, what you do pull could vary tremendously over time.

Associations 319

Associations Challenge Data Taxonomy 319

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website conversion occurs when a person completes a predetermined and desired action on your website.

Rate 246

Rate Conversation Websites Metrics 246

Association Analytics

OCTOBER 10, 2022

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

MARCH 13, 2024

Once you’ve decided on how you’ll base your score, it’s time to put it into action. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs? Discuss which engagement metrics to include in executive/board reports.

Analytics 169

Analytics Associations Model Metrics 169

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

sgEngage

MARCH 15, 2024

The goal is then to turn those data insights into actionable tasks. If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Each donor action in response to your outreach produces additional data to inform your next interaction.

Measure 89

Measure Help Analysis Metrics 89

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 78

Benchmark Blackbaud Report Online 78

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ?

Goal 192

Goal Data Articulate Analysis 192

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

Metrics 42

Metrics Donor Fundraising Retention 42

Nonprofits Source

FEBRUARY 22, 2024

What actions do you want visitors to take on your site? Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. A high conversion rate means your calls-to-action (CTAs) are working well. Traffic sources.

WordPress 52

WordPress Content Strategy Create 52

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

Benchmark 40

Benchmark Analytics Google Comparison 40

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 79

Culture Create eBook Attitude 79

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. The next step is to develop everything from scratch, including performing integrations with all of your other software platforms and building all the dashboards and visualizations for your performance metrics.

Software 321

Software Build Analytics Associations 321

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. The data you should look at is: Are people taking action on your issues? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Does a specific call-to-action phrase work better than others (like “Join Now” versus “Sign Up to be a Member”)?

Create 169

Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week.

Social Media 113

Social Media Measure Action Media 113

sgEngage

APRIL 17, 2024

Basic data sets allow organizations to take action—such as communicating with members or soliciting donors. They are like a compass that uses historical data as one point and forward-looking data modeling as another point to determine your direction and set your course of action. Data fuels most activities in a nonprofit. That’s okay!

Chart 76

Chart Map Data Attention 76

Qgiv

APRIL 22, 2024

This framework ensures that your goals are actionable and contribute to your organization’s overall mission. Determining metrics to track Without knowing what metrics to track, it’s hard for you to determine how effective your marketing efforts truly are.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

JULY 23, 2020

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . But more importantly, they also allow you to designate certain actions visitors can take as “conversions.” This works best if you have a “thank you” page after someone completes an action.

Google 294

Google Analytics Track Conversation 294

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Every action and interaction that your staff make inside the LinkedIn community helps increase your nonprofit’s brand credibility and exposure. 3) Monitor your LinkedIn Analytics.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

FEBRUARY 26, 2024

Data capabilities: Learn what metrics the tool can track, along with reporting functionality. Marketing automation will let you find new donors, volunteers, and clients – and more quickly and successfully move them to action. Determine what functions are essential for your organization and what are “nice-to-haves.”

Application 273

Application Marketing Nonprofit Evaluation 273

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 245

Facebook Fundraising ROI Virginia 245

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. End-of-Year Fundraising Dashboard.

Strategy 278

Strategy Fundraising Social Media Nonprofit 278

Whole Whale

APRIL 5, 2024

They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

Classy

JUNE 30, 2021

It’s one thing to track metrics, and another to understand the story they tell about where your organization is today and what the most valuable actions to take for the future will be. . We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52