Candid

JUNE 4, 2024

In the 2021 New York City municipal elections, low-propensity voters who were engaged by nonprofits providing support and services in their communities and therefore seen as trusted messengers turned out at double the rate of those who were not. GoVoteNYC is a funder collaborative housed at the New York Community Trust.

New York 64

New York New York City Issue Poll 64

Media Cause

JUNE 2, 2024

Use photos in your designs, ads, social posts, emails, and more! also increases the rate at which audiences remember brands, products, and ads. Leverage this when choosing photos for your content, planning photo shoots, and designing new ad campaigns! Humans are drawn to human faces.

Audience 59

Audience Content Create Tips 59

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

Twitter 340

Twitter Practice Social Media Nonprofit 340

Nonprofit Tech for Good

MARCH 20, 2013

Retweets ensure than your nonprofit’s avatar get increased exposure on Twitter which ultimately results in more followers and click-through rates. Automated tweets announcing new photos posted on Facebook. I have tested it. You have to give your followers retweetable tweets! There’s no short cuts in social media.

Twitter 243

Twitter Avatar Nonprofit Voice 243

Get Fully Funded

APRIL 4, 2024

Building relationships with all of your supporters can strengthen your donor retention rate and help your nonprofit raise more funds over time. Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts.

Donation 110

Donation Strategy Nonprofit Gift 110

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

Test 33

Test Donation Hints Webex 33

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. Also, use text and photo CTAs throughout your blog posts or informational pages to direct readers to take certain actions. For example, a photo CTA in a blog post might be a graphic that says something like “Interested in volunteering with local schools? Social Media .

Action 64

Action Guide Language Test 64

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? Ensuring you have access to the photos and stories you need to paint the full picture. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Global Giving

MARCH 7, 2019

What We Tested. With all the upsides, why did we even need to bother with a test like this? To make things even trickier, it might be easy to assume that a change like this would naturally improve conversion rates, but we couldn’t find many other examples of other organizations who tried something similar and saw a positive result.

Learning 52

Learning Test Sample India 52

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Canva lets you edit photos and upload them straight from your mobile device, instantly reaching supporters! Individual tasks.

Org 84

Org Raise Tools Help 84

Whole Whale

JULY 18, 2022

Adding a relevant image (or even just a photo of yourself!) You can use A/B testing to test which types of images your audience engages with more. Make it time-sensitive, exclusive, topical, personal, or punny—yes some of the best subject lines use humor to drive up engagement rates. Emotional journey.

email 64

email Time Fundraising Images 64

The Storytelling Non-profit

JANUARY 24, 2022

You’ll start with your initial “investment” costs like staff time and additional costs (ie photos). I say this because getting a pure A/B test can be a challenge. This is not like running a subject line test in email where we can get a clear, reliable result. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

sgEngage

MAY 31, 2023

Deliver a post-event wrap-up with photos and statistics, including total dollars raised and number of attendees. Explore identity and feelings : Use proposition testing; A/B test Facebook ads; conduct sentiment analysis. Show them how grateful you are for the impact they’ve made through their participation and fundraising.

Donor 78

Donor Registration Map United Kingdom 78

Get Fully Funded

JULY 4, 2022

Here are some things to look at when examining why your email did not bring in as much money as you expected: Look at the open rate of your most recent email. Look at the click-through rate of your most recent email. Did the story have a strong accompanying photo or video? Was it at least 35%?

Method 75

Method Fundraising Social Media Calendar 75

sgEngage

OCTOBER 14, 2022

open rate, CTR. blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Will they be visiting with children? Where are they located? What other museums do they follow/enjoy visiting? How engaged are they?

Communication 79

Communication email Marketing Museum 79

Global Giving

APRIL 4, 2019

A : If your goal is to tell better stories to your donors and volunteers in order to engage them with your work, there is important data to analyze: Click rates and open rates for your emails. Subscribe and unsubscribe rates (weekly or monthly). Results from donor surveys or feedback forms. Want more tips like this?

Conversation 52

Conversation Data Fundraising Hints 52

Get Fully Funded

SEPTEMBER 17, 2023

If you don’t know, I suggest you go test your own “Donate” button right now to find out. We rely on friends just like you to help us feed our community’s veterans.” …along with a nice photo Which one would make you feel great about the gift you just made? Is there a screen that pops up and says, “Thank you”?

Relationship 105

Relationship Donor Language Build 105

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. What We Tested. I decided to test dropping the pretense and just offer the user the ability to sign up for the mailing lists directly. We fired up another test. The Big Question.

Experiment 52

Experiment email Test Language 52

Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Test 71

Qgiv

JUNE 6, 2023

When your ads appear on your existing donors’ feeds, it reminds them of your cause and encourages them to donate again, increasing your donor retention rate. Photo Ads Photo ads are one of the most common types of promotion on Facebook. Use before and after photos to show what your nonprofit is capable of.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Everyaction

MAY 24, 2018

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before.

Benchmark 62

Benchmark Digital Trend Report 62

DNL OmniMedia

MAY 25, 2023

Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time. For example, a nonprofit dedicated to conservation might share updates on the population rates of endangered species a supporter donated to help protect. Personalize communication. Using photographs.

Relationship 52

Relationship Build Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

It simply comes down to who you want to target, and how much you are willing to pay to place a bid: Facebook Ads allow you to combine a photo or logo and 90 text characters to promote a Page, app, event or external website to people who may or may not yet be connected to your cause – your choice. 4. Test, track, modify.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. It was particularly high this week because I’ve been a/b testing different engagement techniques and some of them seem to be working! You could systematically test using best practices against your score.

Measure 100

Measure Facebook Screencast Metrics 100

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. People use Facebook to share stories, photos, and videos with friends. That’s why nonprofits spend a lot of time and resources on designing donation pages that focus on conversion rates.

Facebook 78

Facebook Donation Disaster Social Network 78

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. There is also a science to social and mobile media.

Track 220

Track Mobile Media Fundraising 220

Tech Soup

MARCH 25, 2013

Also, make sure to follow TechSoup's Online Community Coordinator, Alexandra Bezdikian, as she tests the digital storytelling tools of the trade. After the event, Scoop It (Android, iOS) is a useful tool for compiling press coverage, photos, social media, and more into one, slick-looking page.

Mobile 60

Mobile Share Storytelling Photo 60

Connection Cafe

APRIL 4, 2013

.” This means making sure you have a designated photographer at events you host and possibly arranging for a photo shoot of volunteers, constituents, staff, and other people who have benefited from your organization’s work. This also means organizing photos where staff can find them for easy use. I’ll take that!

Images 39

Images Picture Test Lesson 39

Care2

AUGUST 12, 2012

Your web traffic, sign up rates, media coverage, and donations level out pretty quickly. You can also plan photo and caption contests on Facebook, Pinit contests on Pinterest, organize protests, and house parties, Fundraising appeals. A/B testing. Use A/B testing to test subject lines, graphics, donation landing page forms, etc.

Campaign 71

Campaign Support Strategy Contest 71

Pamela Grow

SEPTEMBER 20, 2023

For instance, an animal welfare organization might show a before-and-after photo series of a dog who was rescued from a puppy mill and is now thriving in its new home. To test the user experience of your website, consider using a free tool like Google Lighthouse.

Websites 52

Websites Donor Strategy Demonstration 52

NTEN

JANUARY 5, 2012

Wallets were planted all over Edinburgh with one of four photos: a baby, a puppy, a happy family or an elderly couple – or no photo. Only one in seven of the other wallets without photos were turned in by good Samaritans. Does your cause involve babies in any way? When people declined, she asked them to buy cookies.

Brain 92

Brain Causes North Carolina Ratio 92

Bloomerang

MAY 6, 2021

As is explained in the MobileCause security page, “card testing” increased by 200 percent in 2017. Card testing is a fraudulent activity. Hackers test stolen card numbers and see if the cards remain valid. As a result, nonprofits are a testing ground for hackers and fraud with credit cards. Encryption.

Donor 139

Donor Law Data New York 139

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. There is also a science to social and mobile media.

Track 184

Track Mobile Media Fundraising 184

Care2

AUGUST 18, 2011

Perhaps some of their ideas will resonate with you enough to test similar ideas for one of your upcoming marketing campaigns. We just starting using it en masse for our Promise Campaign and our meeting hit rates are progressing at a faster-than-normal rate so far,&# said Kondratick. Juvenile Diabetes Research Foundation.

Share 75

Share Experiment Baltimore Action 75

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea.

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

  Photo from International Planned Parenthood Federation/Western Hemisphere Region showing the complete devastation of its PROFAMIL Haiti clinic. We have been posting updates periodically on these sites to share news and photos as well as the link to our donation page.  Are you using social media to get the word out?

Haiti 91

Haiti Dominican Republic Mobile Team 91