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To Get Close to Members, Follow MarTech Trends

.orgSource

Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Be an open-minded reader. Market in Real Time Here’s an idea that requires imagination and an eye to the big picture. Break out of the association bubble. Study across industries. Forbes, CMO Network, Inc., Take a lesson from QVC.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Basing decisions on what members did 10 years ago could leave you with an outdated picture and skew results in the wrong direction. This really depends on the size of your association, staff involved, and other resources.

Analytics 169
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More on Using Crowdsourced Data to Find Big Picture Patterns (Take 3)

Beneblog: Technology Meets Society

They are especially in need of big picture information that will help guide their response to do the most good with the resources employed. Captain Lopez helps her team assess the quality, quantity and usefulness of these different streams, each of which plays a part of the picture of the situation.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Find trusted resources online that give you the ins and outs of each tool’s pricing structure. Keep that in mind when you make your selection. Be on the lookout for hidden costs.

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Want To Be a Leader? Get to Know Yourself

.orgSource

Although understanding strengths and weaknesses is important, it’s not the whole picture. The opportunity to share challenges, in confidence, with the brightest colleagues in the business is an invaluable resource. Be an Active Listener A group of advisors is an invaluable career resource. The first. Listen actively.

Awareness 221
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Digging in: who donates to the nonprofits you care about? 

Candid

With just a little digging—using the tools and resources I will share in this blog—you will be able to get a picture of who donates to a particular nonprofit. While this is a good place to start, keep in mind it is not comprehensive because some donors request anonymity. But don’t get discouraged.

Donation 122
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What to expect when you’re expecting to rebrand your nonprofit

Candid

Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. You’ll need to dedicate time and resources to the rebrand process. You’ll need to dedicate resources to the rebrand process. But what if you decide to rebrand your nonprofit?

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