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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Finally, you’ll want to consider the time decay of your offered activities.

Analytics 169
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Want To Be a Leader? Get to Know Yourself

.orgSource

Although understanding strengths and weaknesses is important, it’s not the whole picture. The opportunity to share challenges, in confidence, with the brightest colleagues in the business is an invaluable resource. Be an Active Listener A group of advisors is an invaluable career resource. Listen actively.

Awareness 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Be an open-minded reader. This is not a one-and-done activity. Market in Real Time Here’s an idea that requires imagination and an eye to the big picture. Break out of the association bubble. Study across industries.

Trend 221
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Information: The Better Half of IT

sgEngage

Data fuels most activities in a nonprofit. Raw data—such as customer lists with phone numbers and email addresses—is a valuable resource as-is. Your organization’s aggregated or synthesized data is more like a complex carbohydrate that provides fuel for sustained activity.

Chart 81
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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

The latest resource from the Blackbaud Institute, Development Plan Toolkit: Your Three-Step Guide to Strategic Fundraising offers a pathway to reaching and retaining major donors: Step 1: Reflect on successes and opportunities. retain 75% of previous year’s donors; or activity-based—e.g., Step 2: Identify specific, realistic goals.

Gift 74
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Collecting data during a humanitarian crisis

Candid

Who is funding them, and what activities do donors support? With breaking news, it takes time for the full picture to emerge. To help the sector understand the emerging funding picture, Candid prioritizes collecting current, “real-time” data. Weeks and months can go by before we understand what’s really happened, or why.

Data 98
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Data as Decision in Grantmaking

sgEngage

In philanthropy, there can also be worries of time commitment, grantee burden, complicated methods and, frankly, resources circling the drain without adding any function or value. Visualizing Where Meaning Making Can Happen “Mapping” activities are often the starting point of identifying data collection opportunities.

Data 96