Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Bonterra

OCTOBER 4, 2021

With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned.

Program 98

Program Fundraising Metrics Industry 98

sgEngage

MARCH 13, 2024

As peer-to-peer fundraisers are all too aware, those were particularly disruptive years for the industry given the impact of COVID-19 on in-person events. This is a consistent theme that the P2P industry has seen every year, and it makes sense. This metric is one to watch for the future. Have in-person events rebounded?

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

sgEngage

APRIL 17, 2024

Data fuels most activities in a nonprofit. Analyzed data—usually in the form of charts and dashboards—provides a way for you to measure your organization’s activity against past output or industry standards: it allows you to determine growth and success, or lack thereof.

Chart 81

Chart Map Data Attention 81

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 296

Digital Strategy Guide Create 296

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. 5) Select metrics and monitor campaign performance. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook.

Facebook 236

Facebook Fundraising ROI Virginia 236

Classy

AUGUST 4, 2021

There are many nonprofit roles that are responsible for fundraising. Nonprofits who get more of their staff involved in their online fundraising strategy prove to be more successful in driving donations. Working as a team to maximize donations benefits your nonprofit’s mission and overall financial health. .

Fundraising 95

Fundraising Metrics Database Nonprofit 95

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Understand individual patient health within the context of population health trends.

Integration 76

Integration Data Nonprofit Platform 76

TechImpact

MARCH 13, 2014

Have you and the decision makers at your nonprofit ever been sitting around a table trying to decide which demographic you should target during an upcoming donation campaign? Well, predicting your nonprofit’s fundraising potential is not a mystery. Previous giving to your nonprofits. Previous giving to other nonprofits.

Donor 184

Donor Giving Help Demographics 184

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. It’s a remarkably ineffective way of working for an industry built on numbers. . “We Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Without this information, you’re flying blind.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

.orgSource

MARCH 6, 2023

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” She is a futurist and avid consumer of the latest research, data, and provocative insights from industry thought leaders.

Associations 221

Associations Leadership Question Wisconsin 221

Candid

NOVEMBER 8, 2022

Does a nonprofit’s mission statement influence its fundraising efforts? New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success. An effective nonprofit mission statement draws supporters and donors to an organization.

Donation 137

Donation Language Homeless Statistics 137

Candid

JANUARY 23, 2024

Nonprofit organizations need a robust online presence to ensure that they’re discoverable by potential funders and donors. However, many nonprofits are constrained by limited resources and struggle to prioritize marketing and communications efforts to increase their visibility. That’s where Candid’s Seals of Transparency come in.

Fundraising 52

Fundraising Profile Portland Austin 52

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

Neon CRM

OCTOBER 19, 2023

For member-based nonprofits and associations, figuring out what membership benefits you’ll offer is one of the most important decisions your organization will make. In this article, we’ll cover 22 different types of membership benefits that your nonprofit could potentially offer its members. Let’s get at it!

Benefit 52

Benefit Associations Nonprofit Grant 52

Volunteer Hub

APRIL 21, 2022

Without cybersecurity policies and protocols in place, your nonprofit is more vulnerable to data breaches. According to a cybersecurity survey conducted by Microsoft, 60% of nonprofit respondents do not know of or do not have a digital data policy for handling cybersecurity risks and protecting data.

Data 90

Data Policy Method Cisco 90

M+R

APRIL 11, 2023

READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. We’ll cover digital ads, messaging, social media, fundraising, web performance, tickets and membership—even introducing a few new metrics and tasty tidbits along the way.

Benchmark 40

Benchmark Connecticut New York DC 40

NonProfit Hub

SEPTEMBER 23, 2015

Roy Cheran is a guest contributor for Nonprofit Hub. Roy is the Vice President of Marketing at DonorPro , an innovative software company that helps nonprofits grow their fundraising revenue by an average of 37 percent each year. With nonprofits, evaluation is not in bold and it is dimly lit. This metric is a biggie.

Metrics 28

Metrics Track Organization Evaluation 28

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. If these campaigns are falling short, you may end up with an unbalanced budget that impedes your nonprofit’s ability to fulfill and grow your mission. . Pay attention to communication preferences.

Raise 59

Raise Campaign Money Online 59

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Saleforce Nonprofit

APRIL 14, 2021

We often think of fundraising as transactional, but I love the idea of creating “fundraising experiences” that acknowledges that donors want to be involved with nonprofits on an experiential level and not just passively donate. First, ask yourself what things get YOU excited about participating with brands or nonprofits. Get Inspired.

Experiment 120

Experiment Fundraising Atlanta Digital 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.   Reader Sharing (bookmarked items).   Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

M+R

APRIL 19, 2023

READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. We’ll cover digital ads, messaging, social media, fundraising, web performance, tickets and membership—even introducing a few new metrics and tasty tidbits along the way.

Benchmark 45

Benchmark Connecticut New York DC 45

Get Fully Funded

MAY 9, 2024

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. Data will help your nonprofit qualify major donor prospects. Segment and prioritize your donors.

Gift 52

Gift Marketing Data Strategy 52

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 While there are standard reports built in Raiser’s Edge, if you need to create custom and specialized reports, you would have previously had to use Crystal Reports for Blackbaud.

Blackbaud 94

Blackbaud Report Chart Analytics 94

TechImpact

JUNE 3, 2014

The technical terms “data mining” and “predictive modeling” are really just industry terms words for “gather information” and “educated guessing.”. Identify the different groups of donors your nonprofit is currently engaging. What time of the year did your nonprofit receive its most donations? Analyze that data. Strategize.

Data 215

Data Donor Retention Demographics 215

sgEngage

APRIL 26, 2023

The event space for nonprofits has predominately focused on traditional walks, runs, rides, and galas, and while there is nothing wrong with these types of events, there are so many additional tools that charities can use to fundraise in unique ways. Let’s look at some exciting ways nonprofits can revamp their event fundraising strategies.

Platform 71

Platform Charity Trend Badge 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. Why start a nonprofit podcast? There are many reasons why a nonprofit professional would want to start a nonprofit podcast. Or, you could co-host with another nonprofit professional.

Podcast 52

Podcast Create Guide Audio 52

Saleforce Nonprofit

JUNE 3, 2022

Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries. Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. .

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

ROI 78

ROI Social Media Metrics Conference 78

NTEN

FEBRUARY 22, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. Session: Online Fundraising Benchmarks and Metrics. What's the most important trend in nonprofit technology for 2010?

Benchmark 44

Benchmark Metrics Question Online 44

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

Social Media 52

Social Media Media Guide Social 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

SEPTEMBER 5, 2023

The bbcon 2023 agenda is full of great sessions for finance professionals serving nonprofits, schools, foundations, healthcare, and cultural organizations, from creating better systems to extending what you currently do with Blackbaud’s fund accounting software, Financial Edge NXT.

Blackbaud 79

Blackbaud Chart Denver Nonprofit 79

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

(KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics.

Measure 115

Measure Social Media Media Metrics 115