Expert insights. Personalized for you.
We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Evaluation is a well trod field --a lot of people have said a lot of things about it. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority. MORE
The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance? Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. What are… Basics of Prospect Research Conducting Prospect Research Data and Statistics Uncategorized MORE
Michael Quinn Patton , an evaluation guru, visited the Packard Foundation yesterday. I participated in a lively exploratory conversation about "How do you evaluate network effectiveness?" evaluation field, how it has changed and get a deeper understanding of developmental evaluation. Michael Quinn Patton uses metaphors and stories to talk about evaluation in everyday language. He is a genius at connecting evaluation to other people's contexts. MORE
How to buck the unfortunate trend of data visualizations in evaluation that suck. If you’re like me, you’re crunching numbers on your impact metrics at the last minute, pulling together a report on the fly. Data data visualization evaluation Program Stephanie Evergreen. Evergreen Data. There’s no time to meet with a designer. And more importantly, the vast majority of graphic designers do not know enough about data to make a decent graph. MORE
Note from Beth: My colleagues at Network Impact have released an important report about measuring and evaluating “civic tech” based on their experience working with Knight Foundation grantees. It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. MORE
Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). re trying to engage employees or customers in a conversation, and improve your relationships, these metrics fall short." MORE
European Foundation Week Session: Evaluating Foundation Activities: Lessons from Lavoro and Psiche - Organized by Fondazione Cariplo , 31st May 2010. The Cariplo Foundation is funding projects that address social problems by testing the program on a finite group, demonstrating its impact and then handing over the results (project success based on a metric of "individual working days higher by 15%") to policy makers. MORE
As you continue to plan and evaluate social media’s role in your organization, arm yourself with the right knowledge and memorize these five social media myths. Metrics Mobile Online Advocacy Online Fundraising Social Networking Technology Trends Web 2.0A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks. MORE
Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric. MORE
Here at EveryAction, we're big fans of success metrics. Whether it's an RFP, an ad campaign, or your digital strategy , clear outcome metrics are crucial in objectively determining whether you're getting enough bang for your buck. Download our free template rubric for evaluating data vendors here! ]. MORE
I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Learning: evaluating what is being said and what information is needed. ARC - social media team evaluate/watch everything and then send summary and highlights to team. MORE
When I’m evaluating a charity for a client who is looking to make a significant donation to a nonprofit, I measure 4 key things: 1. Marketing Research Metrics Nonprofit Trends nptech The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. MORE
EVALUATES community opinions/interest by how often certain posts are read or commented on. I think it would be unfair and misguided to evaluate the success or failure of a technology project based on a single financial measure. Photo by Oolong. This week in WeAreMedia , we're focused on Return on Investment. Earlier this week, I asked folks to have fun with Social Media ROI Mad Libs. MORE
Evaluating volunteer programs within nonprofit organizations is a key step in continual improvement and data collection. Systematic evaluation can positively impact the organization by creating more structure, providing results for adaptability, increasing volunteer retention and improving staff-volunteer relationships. Evaluating a volunteer program is exactly like evaluating any other program. Create key performance indicators (KPIs) and set evaluation goals. MORE
Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand. MORE
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals. Metrics. So now, finally, we get to the metrics. MORE
This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. I come across so many great conversations, ideas, and resources all over the web every day. MORE
Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. How do you evaluate your programs and services? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. First, is the Kiss Malaria Goodbye campaign: Metrics – It’s easy to see what the ask is. MORE
Evaluate early and often what is working. CRM Emerging Trends Metrics & Measurement Planning Selection Analytics business intelligence fundraising strategy I’m so excited to kick off my “Interview with a CRM Expert Series” and particularly pumped that we get to start with one of my favorite topics: BI, a.k.a. Business Intelligence. The CRM Expert Series will cover a range of white hot CRM topics, best practices and tips that help you with your CRM strategy across the board. MORE
Evaluation is straightforward. With nonprofits, evaluation is not in bold and it is dimly lit. Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics. Let’s narrow down that list of metrics. This metric is a biggie. MORE
One of the data points that is often most difficult to access is the long term performance of donors from various acquisition sources, allowing a more holistic evaluation of a donor's lifetime value to the organization. For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue. You can now evaluate your long-term donor value with the click of a button. MORE
I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums. For your metrics/measurement for the new blog, what will that look like? Seb Chan. MORE
You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio. Hard data points: You can get these metrics from Google Analytics. MORE
But, for the most part, nonprofit dashboard reports, if they are measuring the right metrics, are useful tools. so these important metrics are frequently brought back to mind as they continue to track and update them online. More importantly choices about what to share are driven by which metrics will be the most important in helping the museum grow or improve as an organization. Tags: Arts & Technology evaluation scholar transparency MORE
If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement. MORE
Take the time now to evaluate your reports. In some instances, it can be a series of dashboards containing a snapshot of metrics. CRM Metrics & Measurement business intelligence dashboards data decisions nonprofit reports You have your CRM. It’s wonderful. You can track your constituents, record their gifts, keep track of which events they attended, and have insight into the upcoming activities associated with their major gift ask. MORE
Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected. Data evaluation Leadership Metrics nptech nten CommunicationsJohn Haydon. Partner. SocialBrite. MORE
The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. and WordPress, to be fair) as having notably bad [emphasis mine] security, they’re also both based on one superficial metric: self-reported vulnerabilities.&# MORE
Don’t limit the evaluation of your success just to dollars raised for each program. For example, you could look at evaluating the following: How many newly identified mid-level and major gift prospects have come to the forefront? Evaluate where there is room for improvement, and what are the road blocks to these challenging situations. It is not too late to evaluate what has happened so far and analyze your potential to end 2013 by reaping an abundant harvest! MORE
I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” ” After one of these presentations, a participant came up to me and pushed back a little on what I’d said, explaining that data was for evaluation and that seemed very passive. MORE
On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. In general, you should use the data that flows into your AdWords account to evaluate performance. Let's take a look at how we can use the Keyword Performance Report to evaluate performance. MORE
dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. These must be tracked and evaluated. Learn more about fundraising and metrics through NMI! Of course, a metrics tracking system is only as good as the incentives that drive employees to use it. MORE
With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics. Defensive Email Metrics. MORE
Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved. How to evaluate the cost per email (guess what: “organic” list-growth isn’t free). Email Marketing Integrated Marketing Lead Generation Metrics Online Fundraising MORE
Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? " traffic is an important metric to evaluate a blog. No matter what type of metrics you trying to figure out. blog metrics and beyond. MORE
With the recent scarcity of grant funding, excellent program evaluation practices are becoming a distinguishing element of effective and grant-competitive nonprofit organizations. However, studies reveal that most nonprofits still view evaluation as exclusively about program outputs, and they often perceive data gathering as a resource drain and distraction. There are different approaches to evaluating a program. Kellogg Foundation Evaluation Handbook. MORE
NTEN has just made public their IMPACT EVALUATION. Evaluating NTEN’s Impact. We’ve struggled with the idea of evaluation and just how to measure our impact when it is so deeply entwined with the work and efforts of other organizations. Before we start – take a look at the Impact Evaluation. Do organizations conduct Return on Investment evaluations? . See the Impact Evaluation here. MORE
I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. Metrics. MORE
We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Evaluation is a well trod field --a lot of people have said a lot of things about it. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority. MORE
Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event? Metrics are by no means a substitute for creating a great experience for peer-to-peer event participants. MORE
Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something. MORE
Topic : Do-It-Yourself Community Metrics. Description : Social media, online campaigns, and community engagement can be tricky things to dive into and do well without measuring, monitoring and evaluating. How to evaluate? This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work. 2011 presentation community diy howto metrics strategy webinar MORE
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Photo by Dwinton. MORE
Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while keeping multiple stakeholders happy. Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle. MORE
Idealware
JANUARY 11, 2013
We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Evaluation is a well trod field --a lot of people have said a lot of things about it. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority.
Idealware
JANUARY 11, 2013
We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. Evaluation is a well trod field --a lot of people have said a lot of things about it. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority.
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Amy Sample Ward
JANUARY 19, 2011
Topic : Do-It-Yourself Community Metrics. Description : Social media, online campaigns, and community engagement can be tricky things to dive into and do well without measuring, monitoring and evaluating. How to evaluate? This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work. 2011 presentation community diy howto metrics strategy webinar
Frogloop
JUNE 18, 2013
When I’m evaluating a charity for a client who is looking to make a significant donation to a nonprofit, I measure 4 key things: 1. Marketing Research Metrics Nonprofit Trends nptech The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday.
Connection Cafe
JUNE 13, 2013
Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.
NTEN
SEPTEMBER 18, 2012
Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected. Data evaluation Leadership Metrics nptech nten CommunicationsJohn Haydon. Partner. SocialBrite.
SocialFish
JULY 29, 2014
NTEN has just made public their IMPACT EVALUATION. Evaluating NTEN’s Impact. We’ve struggled with the idea of evaluation and just how to measure our impact when it is so deeply entwined with the work and efforts of other organizations. Before we start – take a look at the Impact Evaluation. Do organizations conduct Return on Investment evaluations? . See the Impact Evaluation here.
NonProfit Hub
SEPTEMBER 23, 2015
Evaluation is straightforward. With nonprofits, evaluation is not in bold and it is dimly lit. Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics. Let’s narrow down that list of metrics. This metric is a biggie.
EveryAction
FEBRUARY 13, 2019
One of the data points that is often most difficult to access is the long term performance of donors from various acquisition sources, allowing a more holistic evaluation of a donor's lifetime value to the organization. For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue. You can now evaluate your long-term donor value with the click of a button.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 19, 2007
I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums. For your metrics/measurement for the new blog, what will that look like? Seb Chan.
Connection Cafe
SEPTEMBER 10, 2013
Don’t limit the evaluation of your success just to dollars raised for each program. For example, you could look at evaluating the following: How many newly identified mid-level and major gift prospects have come to the forefront? Evaluate where there is room for improvement, and what are the road blocks to these challenging situations. It is not too late to evaluate what has happened so far and analyze your potential to end 2013 by reaping an abundant harvest!
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 2, 2007
If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement.
Donor Search
SEPTEMBER 7, 2015
The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance? Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. What are… Basics of Prospect Research Conducting Prospect Research Data and Statistics Uncategorized
EveryAction
OCTOBER 17, 2018
Here at EveryAction, we're big fans of success metrics. Whether it's an RFP, an ad campaign, or your digital strategy , clear outcome metrics are crucial in objectively determining whether you're getting enough bang for your buck. Download our free template rubric for evaluating data vendors here! ].
ASU Lodestar Center
JULY 9, 2018
Evaluating volunteer programs within nonprofit organizations is a key step in continual improvement and data collection. Systematic evaluation can positively impact the organization by creating more structure, providing results for adaptability, increasing volunteer retention and improving staff-volunteer relationships. Evaluating a volunteer program is exactly like evaluating any other program. Create key performance indicators (KPIs) and set evaluation goals.
ASU Lodestar Center
JANUARY 8, 2014
dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. These must be tracked and evaluated. Learn more about fundraising and metrics through NMI! Of course, a metrics tracking system is only as good as the incentives that drive employees to use it.
ASU Lodestar Center
JANUARY 11, 2018
Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 18, 2007
Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). re trying to engage employees or customers in a conversation, and improve your relationships, these metrics fall short."
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Photo by Dwinton.
NTEN
APRIL 16, 2009
On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. In general, you should use the data that flows into your AdWords account to evaluate performance. Let's take a look at how we can use the Keyword Performance Report to evaluate performance.
Amy Sample Ward
NOVEMBER 17, 2011
I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” ” After one of these presentations, a participant came up to me and pushed back a little on what I’d said, explaining that data was for evaluation and that seemed very passive.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2007
I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. Metrics.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2009
Michael Quinn Patton , an evaluation guru, visited the Packard Foundation yesterday. I participated in a lively exploratory conversation about "How do you evaluate network effectiveness?" evaluation field, how it has changed and get a deeper understanding of developmental evaluation. Michael Quinn Patton uses metaphors and stories to talk about evaluation in everyday language. He is a genius at connecting evaluation to other people's contexts.
Connection Cafe
MAY 9, 2013
Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event? Metrics are by no means a substitute for creating a great experience for peer-to-peer event participants.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 6, 2006
Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? " traffic is an important metric to evaluate a blog. No matter what type of metrics you trying to figure out. blog metrics and beyond.
Tech Soup Blog
JUNE 4, 2010
European Foundation Week Session: Evaluating Foundation Activities: Lessons from Lavoro and Psiche - Organized by Fondazione Cariplo , 31st May 2010. The Cariplo Foundation is funding projects that address social problems by testing the program on a finite group, demonstrating its impact and then handing over the results (project success based on a metric of "individual working days higher by 15%") to policy makers.
Connection Cafe
MAY 24, 2013
Take the time now to evaluate your reports. In some instances, it can be a series of dashboards containing a snapshot of metrics. CRM Metrics & Measurement business intelligence dashboards data decisions nonprofit reports You have your CRM. It’s wonderful. You can track your constituents, record their gifts, keep track of which events they attended, and have insight into the upcoming activities associated with their major gift ask.
NTEN
APRIL 16, 2009
With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics. Defensive Email Metrics.
Amy Sample Ward
MAY 18, 2011
Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. How do you evaluate your programs and services? Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. First, is the Kiss Malaria Goodbye campaign: Metrics – It’s easy to see what the ask is.
Connection Cafe
MAY 14, 2013
Evaluate early and often what is working. CRM Emerging Trends Metrics & Measurement Planning Selection Analytics business intelligence fundraising strategy I’m so excited to kick off my “Interview with a CRM Expert Series” and particularly pumped that we get to start with one of my favorite topics: BI, a.k.a. Business Intelligence. The CRM Expert Series will cover a range of white hot CRM topics, best practices and tips that help you with your CRM strategy across the board.
Amy Sample Ward
MARCH 2, 2009
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals. Metrics. So now, finally, we get to the metrics.
EveryAction
MAY 30, 2018
Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while keeping multiple stakeholders happy. Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle.
NTEN
OCTOBER 13, 2014
How to buck the unfortunate trend of data visualizations in evaluation that suck. If you’re like me, you’re crunching numbers on your impact metrics at the last minute, pulling together a report on the fly. Data data visualization evaluation Program Stephanie Evergreen. Evergreen Data. There’s no time to meet with a designer. And more importantly, the vast majority of graphic designers do not know enough about data to make a decent graph.
ASU Lodestar Center
JANUARY 11, 2013
With the recent scarcity of grant funding, excellent program evaluation practices are becoming a distinguishing element of effective and grant-competitive nonprofit organizations. However, studies reveal that most nonprofits still view evaluation as exclusively about program outputs, and they often perceive data gathering as a resource drain and distraction. There are different approaches to evaluating a program. Kellogg Foundation Evaluation Handbook.
Amy Sample Ward
FEBRUARY 23, 2010
This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. I come across so many great conversations, ideas, and resources all over the web every day.
Amy Sample Ward
APRIL 27, 2009
I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Learning: evaluating what is being said and what information is needed. ARC - social media team evaluate/watch everything and then send summary and highlights to team.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 8, 2008
EVALUATES community opinions/interest by how often certain posts are read or commented on. I think it would be unfair and misguided to evaluate the success or failure of a technology project based on a single financial measure. Photo by Oolong. This week in WeAreMedia , we're focused on Return on Investment. Earlier this week, I asked folks to have fun with Social Media ROI Mad Libs.
Zen and the Art of Nonprofit Technology
APRIL 3, 2009
The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. and WordPress, to be fair) as having notably bad [emphasis mine] security, they’re also both based on one superficial metric: self-reported vulnerabilities.&#
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 8, 2009
You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio. Hard data points: You can get these metrics from Google Analytics.
Frogloop
AUGUST 28, 2013
Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved. How to evaluate the cost per email (guess what: “organic” list-growth isn’t free). Email Marketing Integrated Marketing Lead Generation Metrics Online Fundraising
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 5, 2009
Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 3, 2009
But, for the most part, nonprofit dashboard reports, if they are measuring the right metrics, are useful tools. so these important metrics are frequently brought back to mind as they continue to track and update them online. More importantly choices about what to share are driven by which metrics will be the most important in helping the museum grow or improve as an organization. Tags: Arts & Technology evaluation scholar transparency
Frogloop
JUNE 18, 2011
As you continue to plan and evaluate social media’s role in your organization, arm yourself with the right knowledge and memorize these five social media myths. Metrics Mobile Online Advocacy Online Fundraising Social Networking Technology Trends Web 2.0A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.
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