3 Social Media Metrics Every Non-profit Should Track


Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Funny enough only 27% of non-profits track engagement metrics and engagement is the single most touted benefit of social media.

5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.


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DIY Community Engagement Metrics

Amy Sample Ward

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. The do-it-yourself mentality that I hope to empower in those reading this post or that participated in the webinar is that if you are engaging there, then there’s opportunity to track it! Metrics Tracking. >>

Dipping Your Toes into Metrics Tracking


It's very easy to get overwhelmed when diving into metrics and measurement. If your organization is not tracking activity on its website or social media pages regularly, getting started can feel like an overwhelming task. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Data Leadership metrics tracking nptech ntenJess Main. Operations Manager.

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Understanding Social Media Metrics


If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact.

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019


For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue. In order to get the value provided by the channel breakdown in this report, you need to be tracking acquisition channel on all of your contacts, and using Origin Source Codes.

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Content Metrics You Should Track


Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Every nonprofit knows that good content is king.

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. In all of my presentations and webinars about social media tracking, measurement, and engagement, I highlight the value of and need for what I call “actionable metrics”, meaning the data we capture and track that actually gives us insight and the opportunity to improve or change the way we use various platforms and the kinds of content we create and share.

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. While many nonprofits now feature year-end giving prominently on their homepage slideshow, tracking it’s effectiveness is often an afterthought. Track It : Use Google Analytics to measure slideshow click-throughs and then Goals or E-commerce to track conversions. Track It: This shouldn’t be difficult to calculate.

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

People track performances differently. A saleswoman tracks products sold. Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● You might even judge your pledge fulfillment track record. Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics. This metric is a biggie.

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking?

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Metric: Participants who have raised $0; or Participants who have raised less than $25. Want more on using metrics to create an action plan?

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. It needs to be combined with the other metrics to provide value.

Three Social Media Metrics Every Nonprofit Should Track


Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point.

Reasons for LMS tracking Training Should Be Your Top Priority


Why should companies do LMS tracking their training metrics and initiatives? Trackings Training will give you compliance, productivity, and record keeping

Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

But in the Social CRM space, there seems to be a lot more attention paid to what I would call “metrics&# - useful for attracting new donors, and understanding the “emotional state of conversations&# rather than relationships that are trackable to “nurture and retain those donors the organization already has.&#. Example – in Jeremiah Owyang’s report, of the 18 use cases for Social CRM he uses, 7 or 8 of them are really use cases for metrics.

Social Media in 30 Minutes a Day

Amy Sample Ward

Ultimately, it’s less about the amount of time and more about the consistency – and planning, tracking, and everything else! Metrics Template: [link]. DIY Community Engagement Metrics. socialmedia strategy community content diy howto metrics social media templates trackingToday, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day.

If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. Why are you measuring or tracking something that you can’t (or don’t want to) impact? An organization has, for example, 20 volunteers, and they want to track the hours contributed, the impact on programs, and so forth.

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

On Social Media Metrics


Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Tags: metrics But when you need a starting point, something to show people who don't get soft stuff like engagement, something to show people who want hard data, exactly where do you start?

Methods and Metrics for Assessing Civic Tech

Beth Kanter

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. A big topic of discussion as the field is maturing is how to track on-the-ground outcomes for people and communities, in addition to counting clicks, views, downloads and tweets. Code for America tracks their impact on open governance ecosystems by monitoring a range of results, including the number of apps created by fellows that are sustained by municipal administrations.

From Fuzzy Mission to Actionable Metrics in 7 Steps


And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. Here are seven steps to help you make your mission more clear and translate that mission into actionable metrics. Find a few metrics to start with. Use the metrics.

How to Stop Donor Attrition and Track Relevance

NonProfit Hub

We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) help a nonprofit track its fundraising and justify its time and effort? Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value. The post How to Stop Donor Attrition and Track Relevance appeared first on Nonprofit Hub.

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Basic Email Metrics


Email metrics can help you determine the effectiveness of your communications and fine tune them to improve their efficiency. What data should you gather to help you track the success of your emails? Ideally, you should track both. Due to the way open rates are tracked and the rise of image-blocking software, this number will never be accurate, but can still be useful. Most packages track messages sent, delivered and opened , and click-through s.

Metrics for Building, Scaling, and Funding Social Movements

Beth Kanter

Marino Morino, who wrote “ Leap of Reason: Managing to Outcomes in an Era of Scarcity ” pointed me to this recent report, “ Transactions, Transformations, Translations: Metrics That Matter for Building, Scaling and Funding Social Movements ” by Manual Pastor, Jennifer Ito, and Rachel Rosner with the USC Program for Environmental and Regional Equity and funded by the Ford Foundation. Anyone out there using metrics to measure movements?

How To Track Your Twitter Engagement


Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Here are 3 ways that nonprofits can use the new analytics without giving into the vanity metrics: Don''t obsess over every piece of data. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

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Acumen Fund's Tool for Tracking Metrics and Performance

Tech Soup Blog

Reporting and metrics are important sources of information for nonprofits and the foundations that support them, by making data available about who is benefiting from their work in the social sector. VentureBeat, a blog on news and trends in the venture capital sector, blogged about Acumen Fund's project on a metrics tool for social enteprises and nonprofits.

Nonprofit Social Media Mavens Are Curators of Metrics

Beth Kanter

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. I’ve referred several Packard grantees who have used John Lovett’s social analytics framework to help them think through social media metrics. I sent a tweet to John asking if there was a blank copy and he sent me a blank one with permission to hack and share. How are you curating your organization’s social media metrics?

5 Analytic Tools to Track Your Organization's Metrics


If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Do you have a big report or infographic that was recently released and are looking to track how much it was shared on social media?

8 Annual Reports We Love


The American Kidney Fund uses a running sidebar throughout its annual report to emphasize important metrics and milestones. By hosting the information directly on their website (without download) patrons will be able to track their impact over the years, no matter how long they’ve been donating. Annual Reports are a staple of nonprofit life, but are they worth it?

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. I'd love to see a drill down of the M&R Benchmarks and Sysomos metrics for just the nonprofit Fan Pages (vetted to ensure they are nonprofits). How do you track and measure your Facebook Fan Page against your objectives? Tags: facebook metrics

A Hierachy of Program Evaluation Metrics


We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. If tracking the % who completed a course or who said it made a difference to them is good, then it's even better to gather and track the long term satisfaction. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority.

The New War on Social Media Vanity Metrics


That’s why you need to change the way you measure social media and declare a war on vanity metrics. Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. When you have content to promote that links back to your website or advocacy action, set up unique source codes or short codes for each social network and channel so that you can track where people are coming from.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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A Hierarchy of Program Evaluation Metrics


We're diving into researching data-based decision making for a couple of projects, which includes metrics for program evaluation. If tracking the % who completed a course or who said it made a difference to them is good, then it's even better to gather and track the long term satisfaction. Here's my look at a hierarchy of nonprofit-focused program evaluation metrics, and how organizations can think about their priority.

Great reads from around the web on May 9th

Amy Sample Ward

roundup blackbaud bookmarks fundraising linkedin list metrics mobile nptech postalicious resources testing tips tracking video websiteI come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of May 9th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

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The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics. What arose out of that conversation was an opportunity to study the last year's worth of performance by combining their Facebook page Insights data and their Google Analytics data into a single data set that we could track from Facebook post all the way through to conversion. Author: Jordan Viator.

Get Ready For A Sea Change In Nonprofit Assessment Metrics


Last week, GuideStar, Charity Navigator, and three other nonprofit assessment and reporting organizations made a huge announcement : the metrics that they track are about to change. scale, they will scrap the traditional metrics and replace them with ones that measure an organization's effectiveness. The new metrics will assess: Financial health and sustainability; Accountability, governance and transparency; and Outcomes.

How To Make Sense of Your Social Media Metrics

Beth Kanter

Another participant, Compass,also working on measuring their blog , shared their spreadsheet for tracking similar indicators. This inspired the team over at the Community Foundation of Santa Cruz County – even though their organizations are vastly different.

What is your organization’s “One Metric That Matters”?

Beth Kanter

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” My favorite snippet in the book is “The One Metric That Matters” which encourages an to focus on that one key important metric that determines success. When you know what the right question is, you’ll know what metric to track in order to answer that question.

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given. Other Metrics. Under the green row, add your fundraising metrics.

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Fundraising Metrics: Don’t Just Count the Dollars

ASU Lodestar Center

dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. These must be tracked and evaluated. Learn more about fundraising and metrics through NMI! Of course, a metrics tracking system is only as good as the incentives that drive employees to use it.