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Accountability and Finance Metrics and the Rating Unification: What Nonprofits Need to Know

Charity Navigator

As we announced this summer, Charity Navigator will be unifying its two rating systems (CN 2.1, also known as the Star Rating System, and the Encompass Rating System) this fall. Encompass encompass rating system nonprofit ratings ratings merger Star Rating System

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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. How to Calculate Website Conversion Rate. Website Conversions.

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5 Ways Fundraisers Can Beat the Effects of Inflation

NonProfit PRO

This increase in demand exists against the backdrop of spiraling inflation, a looming recession, and their negative effect on giving levels and donor participation rates. Analytics Executive Issues Metrics donor participation rates fundraiser performance Recession

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Unifying the Star and Encompass Rating Systems: What Nonprofits Need to Know

Charity Navigator

On May 24, we announced our plan to release a single unified rating system in October 2022. Star) system with our Encompass Rating System, rating more than 200,000 nonprofits. encompass rating system ratings unification

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value.

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Why Diversity, Equity, and Inclusion Practices Matter for Nonprofits

Charity Navigator

In March 2022, Charity Navigator will release its first ratings evaluating the extent to which nonprofits are implementing policies and practices that contribute to inclusive workplaces and more equitable outcomes for their staff and constituents.

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What Apple’s privacy changes mean for email open rates

M+R

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. Read time: 3 minutes.

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

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Improve your email engagement metrics: 3 tips for nonprofits

Charity Navigator

When the average donor retention rate sits around 45 percent , every email your nonprofit sends can make the difference between an engaged donor and one who churns or lapses.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. Key Event Metric examples to help you track your own ROI.

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Using Metrics to Boost Your Fundraising

NonProfit Hub

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? Map Metrics.

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Why is Donor Retention Rate So Important?

Qgiv

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? How to Calculate Donor Retention Rate.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign . When you have all of your data and are ready to start evaluating it, look at these metrics : .

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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. What Apple’s privacy changes mean for email open rates. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE.

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Happy Customers? 3 Key Customer Satisfaction Metrics to Measure

Find the free stuff

These three customer satisfaction metrics are worth keeping an eye on: Customer Churn Rate Customer Satisfaction Customer Effort Score We’re going to expose just why your business should pay attention to. 3 Key Customer Satisfaction Metrics to Measure appeared first on PhreeSite.com.

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Do You Know Your Nonprofit's Facebook Page Churn Rate?

NTEN

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. .

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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Attrition Rate.

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. Between 2006 and 2011 donor retention rates decreased about 10%.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. Improving your email deliverability rate.

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Why Email Deliverability is the Most Important Metric for Nonprofits

Care2

Open rates. Click-through rates. These are often the key metrics a nonprofit uses to determine the success of their digital program. List size. Page views. Dollars donated. However, it’s not the most important one

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. However, the only real metrics to measure email marketing success are clicks, opens and conversions.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). “ Hits &# are not the metric to monitor. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI.

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5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Donation Form Conversion Rate. This metric is usually overlooked, but it should be right up there with email conversion rates. I had a client last month who’s donation form conversion rate was slightly down, compared to their 2013 EOY campaign. It’s an important metric, as 1 in 5 social shares lead to a new donation.

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Debunking the open rate | Beaconfire Wire

Allegiance Group

» Debunking the open rate Posted Monday, June 30th, 2008 at 2:01 pm by Jo (31 posts) When you’ve worked hard on an email campaign, you want to know how well it did. Depending on your CRM/email service, you probably have a plethora of statistics to consider: send rate, open rate, click-through rate, hard fails, soft fails… the list is either fantastic or overwhelming, depending on your point of view. So open rate should be pretty important, right?

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Making More of Your Metrics

NTEN

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Only when you're ready to calculate a metric like response rate or conversion rate should you move from numbers to percentages. Let's say you want to track your email fundraising open rate.

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Facebook Metrics Nonprofits Need to Know

Care2

The study used both opt-outs and “unlikes&# to calculate churn rates. These varied only slightly by sector, and not at all by organization size, with the average for churn rate at 14%. In a future study, it would be great to see if there is a correlation between frequency and/or quality of posts and opt-out rates.

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The New War on Social Media Vanity Metrics

Care2

That’s why you need to change the way you measure social media and declare a war on vanity metrics. What are your bounce rates, time spent on site, etc? Look at your CRM stats to find out conversion rates across different social media platforms and channels. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Focus on Commitment and Conversion Rates Do people feel committed to your organization and the work you do?

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Your 2022 Fundraising Calendar

NonProfit PRO

Get your 2022 Fundraising Calendar to improve on key metrics like donor retention, conversion rate, and more DonorPerfect is here to help you manifest a stronger fundraising strategy.

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Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement.

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Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. E-mail Metrics. The general open rate calculation – links clicked ÷ messages delivered – is fine for monitoring the general health of your lists.

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Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Metric: Participants who have raised $0; or Participants who have raised less than $25. Email/social media conversion rate.

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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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Your Burning Questions (& Our Answers) on Facebook Metrics and Strategy!

NTEN

Daily Action Rate? Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics. [Editor's note: this is cross-posted from the M+R Research Labs blog ] By Ezra Billinkoff, M +R Wow!

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