The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. How to Calculate Website Conversion Rate. Website Conversions.

The Lack of Risk Performance Metrics Impedes Banks

360 Factors

Bringing about permanent change requires managers to have an in-depth understanding of all the processes, performance metrics, and issues faced throughout the organization. Picking the Right Metrics. The right insights can only be gained if the right metrics are being tracked.


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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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Using Metrics to Boost Your Fundraising

NonProfit Hub

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? Map Metrics.

Happy Customers? 3 Key Customer Satisfaction Metrics to Measure

Find the free stuff

These three customer satisfaction metrics are worth keeping an eye on: Customer Churn Rate Customer Satisfaction Customer Effort Score We’re going to expose just why your business should pay attention to. 3 Key Customer Satisfaction Metrics to Measure appeared first on

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. Improving your email deliverability rate.

Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Attrition Rate.

Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

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Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. Between 2006 and 2011 donor retention rates decreased about 10%.

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. However, the only real metrics to measure email marketing success are clicks, opens and conversions.

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Why Email Deliverability is the Most Important Metric for Nonprofits


Open rates. Click-through rates. These are often the key metrics a nonprofit uses to determine the success of their digital program. List size. Page views. Dollars donated. However, it’s not the most important one

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Debunking the open rate | Beaconfire Wire

Allegiance Group

» Debunking the open rate Posted Monday, June 30th, 2008 at 2:01 pm by Jo (31 posts) When you’ve worked hard on an email campaign, you want to know how well it did. Depending on your CRM/email service, you probably have a plethora of statistics to consider: send rate, open rate, click-through rate, hard fails, soft fails… the list is either fantastic or overwhelming, depending on your point of view. So open rate should be pretty important, right?

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5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Donation Form Conversion Rate. This metric is usually overlooked, but it should be right up there with email conversion rates. I had a client last month who’s donation form conversion rate was slightly down, compared to their 2013 EOY campaign. It’s an important metric, as 1 in 5 social shares lead to a new donation.

How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). “ Hits &# are not the metric to monitor. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI.

Making More of Your Metrics


how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Only when you're ready to calculate a metric like response rate or conversion rate should you move from numbers to percentages. Let's say you want to track your email fundraising open rate.

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement.

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Metric: Participants who have raised $0; or Participants who have raised less than $25. Email/social media conversion rate.

Seven Random Metrics to Improve Your Nonprofit's Communications


This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. E-mail Metrics. The general open rate calculation – links clicked ÷ messages delivered – is fine for monitoring the general health of your lists.

What We Talk About When We Talk About Open Rates


Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.

How’s Your Project Going? - Metrics for Development Builds

Allegiance Group

Metrics - and the basic metric, understandably, is about budget. Every time I discuss metrics, I realize that as a Tech Lead, my goals are not quite the same as a Project Manager - even Technical Project Managers. It’s not that I don’t worry about the client’s budget, but that during development, the financial consequences of rates and margins are distilled down into staffing - how many developers of what skill for how many hours per week.

Facebook Metrics Nonprofits Need to Know


The study used both opt-outs and “unlikes&# to calculate churn rates. These varied only slightly by sector, and not at all by organization size, with the average for churn rate at 14%. In a future study, it would be great to see if there is a correlation between frequency and/or quality of posts and opt-out rates.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

The New War on Social Media Vanity Metrics


That’s why you need to change the way you measure social media and declare a war on vanity metrics. What are your bounce rates, time spent on site, etc? Look at your CRM stats to find out conversion rates across different social media platforms and channels. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Focus on Commitment and Conversion Rates Do people feel committed to your organization and the work you do?

Your Burning Questions (& Our Answers) on Facebook Metrics and Strategy!


Daily Action Rate? Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics. [Editor's note: this is cross-posted from the M+R Research Labs blog ] By Ezra Billinkoff, M +R Wow!

How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)


If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. But unless you're a consultant working with several nonprofit clients, you're probably working in a vacuum: you know your own site's bounce rate, but you don't know how good it is compared to other sites.

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Stephen Downes On Blog Metrics

Beth's Blog: How Nonprofits Can Use Social Media

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Conversation Rate (measuring success in a social medium). re trying to engage employees or customers in a conversation, and improve your relationships, these metrics fall short."

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth Kanter

” The discipline of measurement help you analyze what lies beneath those numbers, and uses that insight to improve your practices. You set objectives, create and implement strategy, identify key metrics, make changes based on your research, then gather new data, then make more changes, then gather more data, and on and on. Measurement of your processes and results—where you spend your time and money and what you get out of it—helps you make better decisions.

How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Most individual email metrics have continued to decline. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. Fundraising text messages had a click- through rate of 13%, which suggests relatively high engagement.

What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Photo by Dwinton.

Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

But the question those metrics beg is how the increase in volume is impacting email performance. Open rates are flat. For last several years we’ve seen a precipitous drop in email open rate. Email open rates are actually up slightly across all four email categories – donation, enews, advocacy and other (please see the report for a definition of email categories). Flat open rates represent a very big change from the recent past.

5 Key Metrics to Improve Your Email Campaigns


Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Open Rate : The percentage of recipients who opened your email. Open Rate = # Emails Opened / # Emails Delivered. Click Rate : The percentage of recipients who clicked on any link in your email.

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game. Standardized metrics for measuring the ROI of social media strategies are a moving target. Think Nielsen Ratings ). Metrics.

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. For example, the median growth rate for nonprofit fan pages was an impressive 70%. Overall, email open rates held steady between 2010 and 2011. In 2011, the median email open rate was 14%.

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Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? " traffic is an important metric to evaluate a blog. No matter what type of metrics you trying to figure out. that's a universal metric standard.

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010. Advocacy emails had the highest open, click-through, and response rates of any type of email, as well as the lowest unsubscribe rate. Fundraising emails had the lowest click-through rate.