Social Media with M+R: How to Measure the Metrics that Matter


Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes".

KPIs, Metrics, and Benchmarks – Oh My!…How to Measure Your Year-end Campaigns

Connection Cafe

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. There are A LOT of ways to measure a campaign's success, let's look at a few. Campaigns Metrics & Measurement Planning end of year fundraising


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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Metrics Tracking. >> You’ll notice there are tabs for various platforms so that you can concentrate each view to one platform and measure points over time.

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. In all of my presentations and webinars about social media tracking, measurement, and engagement, I highlight the value of and need for what I call “actionable metrics”, meaning the data we capture and track that actually gives us insight and the opportunity to improve or change the way we use various platforms and the kinds of content we create and share.

Understanding Social Media Metrics


But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics

3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure

John Haydon

And which fundraising metrics should you measure? The post 3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure appeared first on John Haydon. Being “data-driven” is easier said than done. But where do you start? Books, like Data Driven Nonprofits, by Steve MacLaughlin help address some of these concerns, but not all, and the reality is that a lot of the onus to answer these questions isn’t on development staff, but […].

How to Measure Your Prospect Management System

Connection Cafe

Once you have consistent and relevant prospect data at your disposal, what should you measure? Fundraising Success & Performance Identifying Prospects metrics Prospect Managment

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Book Review: Measuring the Networked Nonprofit

Amy Sample Ward

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” One that really speaks to me is the point that “measurement helps nonprofits understand and improve their social networks.” Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog.

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Journeying Toward Outcomes and Measuring Results

Connection Cafe

My face reddened as the realization sunk in that he wanted to know the impact of our program , not a bunch of surface metrics. From there I dug in to learn as much as I could about outcomes measurement and results from consultants, think tanks and other leaders in the field. What did I learn about outcomes and measuring results in those early days? Do these elements of outcomes tracking and measurement resonate with you?

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Metric: Participants who have raised $0; or Participants who have raised less than $25. Want more on using metrics to create an action plan?

Nonprofit Webinars: DIY Community Engagement Metrics

Amy Sample Ward

Topic : Do-It-Yourself Community Metrics. Description : Social media, online campaigns, and community engagement can be tricky things to dive into and do well without measuring, monitoring and evaluating. But what to measure? This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work. 2011 presentation community diy howto metrics strategy webinar

3 Tips for Putting the “C”, “R”, “M” in Your Program Measurement

Connection Cafe

As a strategist, I live and die by having access to timely, relevant, … CRM Metrics & Measurement direct mail fundraising

What do you measure?


My association Board chair and I were chatting not long ago, talking about the mission and big-picture objectives of our association, and I mentioned, literally without giving it a second thought, that we were incapable of measuring progress on some of the things we had set for ourselves. Maybe I was thinking about Shelly Alcorn’s recent post, Is Your Mission Bigger Than What You Can Measure? If you can measure it, she seems to say, you’re not aiming high enough.

3 Social Media Metrics Every Non-profit Should Track


Are you measuring the right social media metrics or do you have your head in the sand? And to set objectives that you can measure when your done. So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 15% of the non-profits we talked to were measuring house file growth (or sometimes know as email list growth) based on their social media involvement.

Embracing the Point of Impact Together: Outcomes Measurement Tips for Funders and Nonprofits

Connection Cafe

One of the most exciting parts of 2017 for me so far has been to see how many nonprofit organizations and foundations are becoming more and more passionate about outcomes measurement. Each organization is on what we like to call an outcomes journey , where results-focused givers are moving from basic outcomes measurement to a strategic and integrated approach. Outcomes Measurement Tips for Funders. Outcomes Measurement Tips for Nonprofits.

Better Understanding Nonprofits And Their Facebook Metrics


Post level data reports on the analytic behind individual posts on a page, whereas page level data measures the impact as post has on the entire page. The post Better Understanding Nonprofits And Their Facebook Metrics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Black Celebrity Giving. Facebook is the flagship social media platform for most nonprofits. For good reason, too.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

It's no secret by now that social media is hot topic with nonprofit organizations, and quickly the topic of social media measurement is becoming a common conversation thread across the community. Presentations like NTC's "The Real Housewives of Social Media" and the heavy emphasis on social media at conferences like AFP show the real need for strategy around measuring the success of these programs. Take first step and start measuring your results Author: Jordan Viator.

Kiss Vanity Metrics Goodbye


During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. If you answered yes, it’s time to reassess your social media goals and how you measure success. Last week I had the opportunity to speak at Politico’s Emerging Tech Leaders series with Politico journalist Jessica Meyers.

Methods and Metrics for Assessing Civic Tech

Beth Kanter

Note from Beth: My colleagues at Network Impact have released an important report about measuring and evaluating “civic tech” based on their experience working with Knight Foundation grantees. It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact.

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

The best way to answer this question is to measure the impact of your social media campaign. Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. posted by Chris Giarratana Digital Strategy Consultant.

What do you measure?


My association Board chair and I were chatting not long ago, talking about the mission and big-picture objectives of our association, and I mentioned, literally without giving it a second thought, that we were incapable of measuring progress on some of the things we had set for ourselves. Maybe I was thinking about Shelly Alcorn’s recent post, Is Your Mission Bigger Than What You Can Measure? If you can measure it, she seems to say, you’re not aiming high enough.

5 Steps To Simple Nonprofit Performance Measurement


Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Start measuring, and reporting. Keep measuring.

How To Make Measurement Fun!

Beth's Blog: How Nonprofits Can Use Social Media

Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? Our data might be the most metrically driven data you’ve seen. That’s right, we are metrics freaks. We measure EVERYTHING, all the time. How have you made measurement fun for your nonprofit?

Metrics for Building, Scaling, and Funding Social Movements

Beth Kanter

But, how do you measure the results? Marino Morino, who wrote “ Leap of Reason: Managing to Outcomes in an Era of Scarcity ” pointed me to this recent report, “ Transactions, Transformations, Translations: Metrics That Matter for Building, Scaling and Funding Social Movements ” by Manual Pastor, Jennifer Ito, and Rachel Rosner with the USC Program for Environmental and Regional Equity and funded by the Ford Foundation. But, how do you measure the results?

Web Metrics: How Do You Measure Up?


So you're tracking your web analytics, and your metrics are going up in all categories. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. Tags: Influence Performance Measurement Tips & Trends Great! But have you ever wondered how you compare to other organizations?

The Value of CRM: Using Data to Drive Decisions

Connection Cafe

A hot topic in the media right now is whether or not stores … CRM Metrics & Measurement data Decision Making metrics

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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. Measurement

Measuring World Hunger Day

Beth Kanter

Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. To measure the effect of slacktivism, we could look at public tweets, shares, etc.

Can You Measure Love?

Beth Kanter

Later today, I’ll be doing a webinar hosted by Hubspot called “ I love Measurement.” That got me thinking about measurement and how you measure difficult stuff. During this week’s Measuring Networked Nonprofit events in Seattle that included fantastic conversations about measurement, data, and impact, I’ve been reflecting on the “too hard to measure.” Tom Gilb , an engineer and measurement guru.

Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

But the question those metrics beg is how the increase in volume is impacting email performance. Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving.

Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Return on Mission: A Framework to Measure Success at Philanthropic Organizations

Connection Cafe

If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. However, we shouldn’t rely on for-profit output measures to paint a complete picture of nonprofit success. To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success , let’s take a look at how return on investment (ROI) is calculated.

Measuring the Impact of Your Nonprofit Program

Beth Kanter

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Create a roadmap for measuring your financial + social impact.

Facebook Metrics: Measuring the ROI of Friendship?

Beth's Blog: How Nonprofits Can Use Social Media

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. based on what was discussed in a recent interview with Dave McClure about a class called "Create Engaging Web Applications Using Metrics and Learning on Facebook???

Nonprofit Social Media Mavens Are Curators of Metrics

Beth Kanter

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. I’ve referred several Packard grantees who have used John Lovett’s social analytics framework to help them think through social media metrics. I sent a tweet to John asking if there was a blank copy and he sent me a blank one with permission to hack and share. How are you curating your organization’s social media metrics?

From Fuzzy Mission to Actionable Metrics in 7 Steps


In my experience, almost every nonprofit thinks their mission is harder to measure than most. I sometimes give presentations on performance measurement that include case studies. And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. Brainstorm measures. Use the metrics.

Is Measuring Your Facebook Edgerank Useful?

Beth's Blog: How Nonprofits Can Use Social Media

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context.

15 Fundraising Success Metrics to Start Tracking

Donor Search

Measuring your performance is a crucial step that nonprofits must take to succeed. And worry not, there’s no shortage of methods of measuring performance. They’re called fundraising success metrics here, but they are also… Conducting Prospect Research Data and Statistics Education UncategorizedThis post was written by Bill Tedesco, CEO of DonorSearch. There’s no better way of isolating and troubleshooting any ongoing problems.

If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. Why are you measuring or tracking something that you can’t (or don’t want to) impact? And the highest level metric that they lead with is that they have 20 volunteers, and they have 20 every year.

Redefining Measurement and Value


Generations of fundraisers have been trained to measure success around one specific metric—revenue. There are other ways to measure success, and it depends on changing the idea that revenue generation is the only form of success. kimbia Leadership measurement Miriam Kagan nptech nten Fundraising Miriam Kagan. Senior Fundraising Consultant. Kimbia.

3 Cloud Computing Performance Metrics For Vendor Selection


Depending on what your nonprofit’s needs, ensuring that your server images are persistent in case of failure may be an important measure to consider when selecting a vendor. The post 3 Cloud Computing Performance Metrics For Vendor Selection appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Data Hive.