How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Benchmarking also helps you identify and track key fundraising metrics.

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift

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Understanding Social Media Metrics

TechImpact

If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact.

DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Metrics Tracking. >> Remember – Even if you’re using google alerts and google analytics, you may not really be able to look at data over time in a critical way. Internal reporting: Weekly metrics for various platforms •Add metrics as you go. community presentation resources content diy example howto metrics strategy templates webinar

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Track It : Use Google Analytics to measure slideshow click-throughs and then Goals or E-commerce to track conversions. This metric is usually overlooked, but it should be right up there with email conversion rates. It’s the number of donation form donations divided by the number of donation form visits, which can be tracked via Google Analytics.

Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event?

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Metric: Participants who have raised $0; or Participants who have raised less than $25. Want more on using metrics to create an action plan?

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager.

Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

Sure, Facebook offers a robust set of built in analytic tools that visualize a bevy of stats, but with all these stats available to you, it can be difficult to identify what’s important and what isn’t. The first step to identifying ways to increase your reach and performance on Facebook is identifying which analytic and statistics you should be paying attention to. Image courtesy of Black Celebrity Giving. Facebook is the flagship social media platform for most nonprofits.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

Google Analytics - Annotations

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing. Did you know that you can make notes right on the graphs in Google Analytics? Author: Alissa Ruehl.

Kiss Vanity Metrics Goodbye

Frogloop

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. And remember the best analytics is the human brain - meaning you are going to have to spend time analyzing and documenting metrics yourself.

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Pageviews – I recommend avoiding this metric.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. How do you map metrics to ALL of those functions?! Another challenge beyond figuring what metrics to track is doing it on a shoestring–or non-existent budget. Making Sense of Social Media Analytics from Maggie McGary.

Wherefore Universal Analytics

Beaconfire Wire

Since it has come out of beta, we have been fielding a lot of questions about Universal Analytics, the latest and greatest analytics package from Google. What Makes Universal Analytics So Different? There are a few things that make Universal Analytics different from Google Analytics. With standard Google Analytics, the focus has always been on the visit. ” With Universal Analytics, it becomes possible to link those three visits. Analytics

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. How do you map metrics to ALL of those functions?! Another challenge beyond figuring what metrics to track is doing it on a shoestring–or non-existent budget. Whew, it’s been a busy few weeks.

Intro to Google Analytics - Part 4

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!). That is difficult to block in Google Analytics. Now, go into Google analytics and add a new profile (not a new account). Check back next month for more Google analytics tips for nonprofits!

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. do not have e-commerce tracking set up in their Google Analytics accounts.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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Content Metrics You Should Track

Frogloop

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc. Some call social media shares vanity metrics because they have turned into such a popularity contest.

Analyze This - Event Fundraising Analytics

Connection Cafe

This entry into parenthood served as a good reminder that there are some important metrics to follow, but you should not be afraid to dig a little deeper when it comes to the information behind the numbers. And after I started to get sleep in blocks longer than 4 hours, I realized the same applies to metrics tied to fundraising events. This realization about event fundraising analytics was reinforced during recent conversations with Alan Cooke at Convio and Jeff Shuck at Event 360.

Methods and Metrics for Assessing Civic Tech

Beth Kanter

Note from Beth: My colleagues at Network Impact have released an important report about measuring and evaluating “civic tech” based on their experience working with Knight Foundation grantees. It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact.

Better Twitter Analytics for Nonprofits

Wild Apricot

But what metrics should you track? Tags: Non-profit technology nptech Social networking Twitter analytics social media The importance of measuring the effects of your organization’s social media outreach is not in question. And what can you do with those numbers? Let’s look at Twitter, for example.( read more ).

What’s All The Fuss About ROI?

Connection Cafe

One of the most common terms in fundraising analytics is Return On Investment or ROI. Let's examine ROI in terms of how it relates to nonprofit fundraising analytics in two ways. Analytics Data Mining & Modeling Fundraising Success & Performance Identifying Prospects jargon metrics performance Return On Investment ROI

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How to Use Website Analytics to Measure “Awareness”

NTEN

Your guide to bringing fuzzy metrics into focus. The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”. analytics Data google analytics Yesenia Sotelo. Founder. Smart Cause Digital. I always struggled with the fuzzy goal of “raising awareness” that came along with most of my nonprofit jobs. If a nonprofit raised awareness and no one measured it… did it really happen.

Nonprofit Social Media Mavens Are Curators of Metrics

Beth Kanter

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. I first encountered Eric after I created a screencast for NTEN called “ Web Analytics Demystified for Nonprofits ” and ( wiki ). One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.

How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff

NTEN

Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. Data google analytics nonprofit digital strategy Organizational Culture web metrics IT Staff Meico Whitlock. Senior Manager of Communications. National Alliance of State and Territorial AIDS Directors (NASTAD). How to bear your beautiful, nerdy, data-driven soul to everyone on your staff in a way that helps them appreciate your awesomeness.

Intro to Google Analytics - Part 3

Connection Cafe

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Look at your visitors reports & check back next month for more Google Analytics tips Author: Alissa Ruehl.

Event Fundraising Analytics for Nonprofits

Wild Apricot

Metrics? Analytics? Analyze This: A Nonprofit's Guide to Event Fundraising Analytics is a truly useful free ebook for nonprofit event fundraisers, written by Jono Smith (formerly of Network for Good) for Convio and Event360 , that shows, step by step, how you can use the data collected from your fundraising events to create more successful.( Tags: Fundraising nptech Best practices case studies event management Donor management analytics

Facebook Page Insights analytics: Users vs. Interactions

John Haydon

You already know that you can view metrics for your Facebook Page with Insights. These two different sets of reports will show you the following: User Metrics – This data tells you who your Page connections (also known as fans) are, where they live, what tabs they view the most, what websites they arrive from,their gender and age. Facebook Analytics facebook insights interactionsBut knowing how to view these reports and knowing what they mean are two different things.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Analytics [this post].

Design 180

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. I'd love to see a drill down of the M&R Benchmarks and Sysomos metrics for just the nonprofit Fan Pages (vetted to ensure they are nonprofits). Tags: facebook metrics Click to see larger image.

Got Klout? Great Twitter Metrics for Nonprofits

Wild Apricot

Not only does it give you a host of useful metrics in one tidy package, it actively helps you understand what the numbers mean and what you can do with them.( Tags: Non-profit technology nptech Social networking Twitter analytics social media Whether your nonprofit is new to Twitter or you’re simply looking for fresh insights, Klout is a excellent (free) service worth a try.

The New War on Social Media Vanity Metrics

Frogloop

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. If you are looking for a paid tool, Sysomos is a decent online media and social media analytics system that captures organizational mentions in online media and blogs, and on social media networks.

5 Analytic Tools to Track Your Organization's Metrics

Frogloop

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually. Looking for a report that combines your Google Analytics stats in a visual format? graphic/google-analytics/.

How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff

NTEN

Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. Data google analytics nonprofit digital strategy Organizational Culture web metrics IT Staff Meico Whitlock. Senior Manager of Communications. National Alliance of State and Territorial AIDS Directors (NASTAD). How to bear your beautiful, nerdy, data-driven soul to everyone on your staff in a way that helps them appreciate your awesomeness.

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It's what Avinash Kaushik defines as " Web Analytics 2.0 Last week, I did a Webinar with Laura Quinn as a primer for nonprofits on Web Analytics. I'm more interested right now in applying the metrics to program improvement.

Web analytics according to Avinash Kaushik

GroundWire

Web analytics help you measure and understand how users work their way around your website, and why they do so. You can use your web analytics data to understand what kind of content to produce more of, what to avoid wasting time on, and how to arrange your site content to help users achieve their goals (and yours!). Avinash Kaushik is a prolific writer and speaker about web analytics. 1) Web analytics should produce action.

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Analytics and Measurement Techniques" (free to download) that's chock full of Facebook-specific nonprofit examples, measurement techniques and recommendations on the types of measurement programs organizations should have in place. Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics. Author: Jordan Viator.

What is your organization’s “One Metric That Matters”?

Beth Kanter

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” The book Lean Analytics focuses on the measure stage. My favorite snippet in the book is “The One Metric That Matters” which encourages an to focus on that one key important metric that determines success.

GA, Tell Us What #BirdsTellUs! A Dashboard for Engagement Analytics

Beaconfire Wire

Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth. Utilizing custom events and virtual pageviews, tracking was sent with the view of each bird as well as the share button clicks; we now have more data and insights on the engagements and can report on success metrics for the mobile site to answer all questions.

How To Make Sense of Your Social Media Metrics

Beth Kanter

They worked with their web site designer/developer, Embolden , to identify what data they needed from Google Analytics and created the above simple dashboard. One of the topics the peer learning group took a deep dive into was selecting the right chart and techniques offered by nonprofit data nerds Stephanie Evergreen (who write a guest post on how to create great graphs ) and Anne Emery’s tips on how to avoid boring bar charts.

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.