5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

DIY Community Engagement Metrics

Amy Sample Ward

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Remember – Even if you’re using google alerts and google analytics, you may not really be able to look at data over time in a critical way.

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Understanding Social Media Metrics


But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. In all of my presentations and webinars about social media tracking, measurement, and engagement, I highlight the value of and need for what I call “actionable metrics”, meaning the data we capture and track that actually gives us insight and the opportunity to improve or change the way we use various platforms and the kinds of content we create and share.

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. But what do we actually do with our data once we pull that report? How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Metric: Participants who have raised $0; or Participants who have raised less than $25.

Social Media with M+R: How to Measure the Metrics that Matter


Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions. campaigns social media data

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with.

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value.

Better Data, Better Donors


Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. While building a long lasting relationship with your major donors is the hallmark of any good major gifts team, those relationships can fall flat without solid data behind them to keep you organized and to inform your strategy. That means during your monthly metrics meeting all you have to do is open your email, download the report, and you’re ready to go!

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Nonprofit Webinars: DIY Community Engagement Metrics

Amy Sample Ward

Topic : Do-It-Yourself Community Metrics. This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work. 2011 presentation community diy howto metrics strategy webinarDate : January 19th, 2010. Location : online with Nonprofit Webinars.

Solving the Nonprofit Data Paradox

Connection Cafe

In the Age of Big Data, countless companies are turning their wealth of data into an extremely valuable asset. Unfortunately, the same is not true for many nonprofits and their data. In my bestselling book, Data Driven Nonprofits , I call this the Nonprofit Data Paradox: the more you have of something valuable, the less valuable it becomes. In the book , I explore how nonprofits struggle with maximizing the value in their data. The data piles up and up.

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6 Tips for Improved Prospect Data Collection

Connection Cafe

Alleviate anxiety, stress or resistance your gift officers may be experiencing when asking for consistent and relevant data entry with 6 easy steps. Donor Strategy Fundraising Success & Performance Data Entry fundraising Gift Officers metrics moves management Prospect Managment

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Better Understanding Nonprofits And Their Facebook Metrics


But did you know Facebook offers you post level data, and page level data? Post level data reports on the analytic behind individual posts on a page, whereas page level data measures the impact as post has on the entire page. Here are the actions that trigger post level data, and page level data. Post level data. Page level data. Image courtesy of Black Celebrity Giving. Facebook is the flagship social media platform for most nonprofits.

3 Social Media Metrics Every Non-profit Should Track


Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. When I look at the data it’s obvious that, in general, non-profits are not focused on the right things. Only 28% measure this metric!!

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

—– I love data as much as the next person. But, there’s more to being data-informed and more to what we should demand of our data, right? When it comes to focusing on the right data, I like to ask myself these two questions. Is data helpful if you aren’t using it? We collect a lot of data. If we don’t set goals and then create regular opportunities to review the data, does it matter that we capture it? data nten

Looking to Be More Data-Driven? For Nonprofits, KPIs Start with Goals

Connection Cafe

Across all sectors, there’s a push to become “data-driven” and “digitally-savvy.” In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. This data frenzy has not just taken the commercial sector by a storm. All this technology and data have made it possible for nonprofits to use a range of metrics to measure growth and performance. There’s no point in focusing on data just for the sake of it.

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It’s that time of year: your 8-step fundraising data checklist

3rd Sector Labs

Have you completed your fundraising data checklist? What are we talking about – a fundraising DATA checklist? But as we have pointed out before via a cataloguing of more than 150 recommendations for improving fundraising appeals , most charities are making the same common fundraising mistake they made last year, and the year before – bad data management. Because data is boring. Fundraising data has many touch-points throughout your organization.

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Business Intelligence: Using Data to Make Decisions

Connection Cafe

CRM is a great repository of data, but how you use the data is what really matters. Business intelligence is nothing more than using data to make decisions. It does not require a complex data warehouse or a set of fancy business intelligence tools in order to be effective. In many instances a data warehouse does help to aid in complex reporting, but don’t assume that one is required to utilize business intelligence. You have your CRM. It’s wonderful.

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? So, how do we know that nonprofits don’t know their donor data? Data degrades. For starters, ALL data degrades over time. Less than 5% of the advice focused on technology and/or data.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have


From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data. However, you’ll be able to edit this data and add the columns that matter to you. But what about the roll up data for those big picture meetings?

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3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure

John Haydon

Being “data-driven” is easier said than done. And which fundraising metrics should you measure? Books, like Data Driven Nonprofits, by Steve MacLaughlin help address some of these concerns, but not all, and the reality is that a lot of the onus to answer these questions isn’t on development staff, but […]. The post 3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure appeared first on John Haydon. But where do you start?

Data and the Human Touch

Beneblog: Technology Meets Society

These stories about the needs in our communities are data points of real, positive change. Data is now a core resource. Tremendous shifts in data availability, access, and use are rapidly transforming our lives, and numbers debates are taking center stage in the development, philanthropy, impact investing, and social enterprise sectors. Here’s Benetech’s outlook: we advocate for a human-centered approach to data in the social sector. We ask the question: data for whom?

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Using Data to Predict Fundraising Results

Connection Cafe

I recently attended AHP Convene Canada 2015 in Vancouver, British Columbia and attended an important session “Turning Data Analytics into Meaningful Business Intelligence” led by Lynn Conforti and Sheila Tilotta of Southlake Regional Health Centre Foundation. The more an end user can do (modifying filters, working in the report data), the better. At Southlake, they chose to use Microsoft Excel, one report per tab, using formulas referencing the data tab.

‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. Be proactive in your data management, not reactive.

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Metrics: Go Beyond Counting Likes and Followers


Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected. Data evaluation Leadership Metrics nptech nten CommunicationsJohn Haydon. Partner. SocialBrite.

15 Fundraising Success Metrics to Start Tracking

Donor Search

They’re called fundraising success metrics here, but they are also… Conducting Prospect Research Data and Statistics Education UncategorizedThis post was written by Bill Tedesco, CEO of DonorSearch. Measuring your performance is a crucial step that nonprofits must take to succeed. There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance.

Dipping Your Toes into Metrics Tracking


It's very easy to get overwhelmed when diving into metrics and measurement. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Data Leadership metrics tracking nptech ntenJess Main. Operations Manager. National Center for Media Engagement. So, start small.

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Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019


While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub , nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process. reporting data fundraising

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From Fuzzy Mission to Actionable Metrics in 7 Steps


And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. Here are seven steps to help you make your mission more clear and translate that mission into actionable metrics. Brainstorm tactics to get that data. Pull data from existing constituent management systems? Use the metrics.

Big Data and Big Benefits for YOU!

Connection Cafe

If you didn’t get a chance to go to the American Public Gardens Association (APGA) conference in Minneapolis last month, and you were not able to attend the “Big Data” presentation that I did with two of our esteemed Target Analytics clients, Tracie Barham at San Diego Botanic Garden, and Jill Koski at Morten Arboretum, let me recount the highlights! “Big data” has been a “big topic” for quite some time now. What does big data mean?

Build Beautiful Charts & Graphs with Data Visualization on EveryAction


Whether its for a board meeting or a conference, nonprofit professionals often spend hours of time trying to figure out ways to present their data in an easily understandable way. or relying on (pretty ugly) charts with data estimates made in Excel or Powerpoint. Built on top of EveryAction's unparalleled reporting functionality, users can easily create pie charts, donut charts, bar graphs, line graphs, and area charts based on any criteria for data in their database.

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3 Cloud Computing Performance Metrics For Vendor Selection


Image courtesy of Data Hive. Generally, most people do not know that in the case of a service outage, all local data will be lost if a persistent storage option is not available. The post 3 Cloud Computing Performance Metrics For Vendor Selection appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Cloud computing is an exciting technology that is projected to become pervasive in not only nonprofits, but in the common person’s daily life.

On Social Media Metrics


Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. But when you need a starting point, something to show people who don't get soft stuff like engagement, something to show people who want hard data, exactly where do you start? As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Tags: metrics

NYU Guest Lecture: Data for Strategy Building and Storytelling

Amy Sample Ward

Data: Strategy and Storytelling. Metrics Tracking template! Analytics and Metrics. We also talked about user testing and storytelling with data. presentation storytelling community content data guest lecture metrics nyuLast week I had the huge honor of guest lecturing in Laurel Hart’s class for the masters course in Corporate and Organizational Communications at NYU’s school of continuing studies.

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics. When you are just beginning to perform evaluations like this, you want to lead with metrics that reveal the most about your nonprofit’s performance overall. This metric is a biggie.

Basic Email Metrics


Email metrics can help you determine the effectiveness of your communications and fine tune them to improve their efficiency. What data should you gather to help you track the success of your emails? Data about your emails will come primarily from the bulk email software package that you’re using. If your software doesn’t let you track these data points, or if you’re using something that wasn’t designed for bulk email, your options are limited.

Don’t Get Spooked By Your Data!

Connection Cafe

Data health woes. Just when you thought Halloween was the only time you got SPOOKED, you take a look at the data in your CRM system and realize you might be living in a data nightmare! Here are a few thoughts on some of the common data nightmares- and how to take the next steps to address them: Become the Data Health Doctor! Take advantage of running duplicate checks on your data regularly to keep them at bay. Duplicates. Outdated constituent information.

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Is Your Organization Prepared to Dodge Donor Data Disasters?

Connection Cafe

There is no exact science to date parameters, but you can review metrics such as counting in-bound calls, new donor increases, or even whitemail volume to help pull out the episodic spikes from within your historical day-to-day fundraising efforts. Divide Your Data – First, pull the episodic donors by the coding parameter used during the event. Nonprofit Management Analytics coding data analytics data segmentation disaster relief nonprofit accounting segmentation

Nonprofits and Data: Looking for Inspiration | npENGAGE

AFP Blog

Nonprofits and Data: Looking for Inspiration | npENGAGE : Is it just me, or is everything coming up data in 2013?

Data Only Helps if You Listen to It

Connection Cafe

Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most nonprofits are using their data wrong. Among nonprofit advocacy groups, I often witness a huge gap between the people with access to data and analytics and the people actually empowered to make strategic decisions. Data analytics could be fresh garlic.* The Testing Whiteboard doesn’t provide some perfect, omniscient data. (As

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Get Ready For A Sea Change In Nonprofit Assessment Metrics


Last week, GuideStar, Charity Navigator, and three other nonprofit assessment and reporting organizations made a huge announcement : the metrics that they track are about to change. scale, they will scrap the traditional metrics and replace them with ones that measure an organization's effectiveness. The new metrics will assess: Financial health and sustainability; Accountability, governance and transparency; and Outcomes.

How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff


How to bear your beautiful, nerdy, data-driven soul to everyone on your staff in a way that helps them appreciate your awesomeness. Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. Data google analytics nonprofit digital strategy Organizational Culture web metrics IT Staff Meico Whitlock. Senior Manager of Communications. National Alliance of State and Territorial AIDS Directors (NASTAD).