Toward transparent metrics


Organizations have shared more than 43,000 metrics, which demonstrate how nonprofits measure the difference they make in the world. . Who shares their metrics? . What kinds of metrics are shared? . Platinum Seal holders provide, on average, three metrics.

DIY Community Engagement Metrics

Amy Sample Ward

Well, from the planning and analysis side, that is. DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. community presentation resources content diy example howto metrics strategy templates webinarI had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement!


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Using Metrics to Boost Your Fundraising

NonProfit Hub

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? Map Metrics.

Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data.

Blog Metrics Analysis for Global s

Beth's Blog: How Nonprofits Can Use Social Media

The tool used to count total links is Blogpulse (He also shares his worksheet ) In the analysis, he mentions that the average blogger links to Global s 1.86 In another post, Ethan writes about the Blogpulse tools he used to do the analysis here. It would be interesting to compare the results of this analysis with using an open community algorithm , if such a tool were available Ethan Zuckerman has been analyzing Global s stats since the site's redesign last month.

Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis. As you can see there are many different ways to apply social networking analysis to understanding networks. Social network analysis gives you a 10,000 view of your ecosystem.

Metrics for Building, Scaling, and Funding Social Movements

Beth Kanter

Marino Morino, who wrote “ Leap of Reason: Managing to Outcomes in an Era of Scarcity ” pointed me to this recent report, “ Transactions, Transformations, Translations: Metrics That Matter for Building, Scaling and Funding Social Movements ” by Manual Pastor, Jennifer Ito, and Rachel Rosner with the USC Program for Environmental and Regional Equity and funded by the Ford Foundation. Research and policy analysis.

PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I recently posted a guest post by Bonin Bough from Pepsi that gives the insider view. This is a big bold effort.

Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . This FREE software works as an add-on template in Excel, allows you import data from Twitter, Flickr, YouTube, and Email and create social network analysis maps.

Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence. In the analysis, one thing I learned was the importance of instant thank yous - not only via Twitter, but other way channels. One metric for me in measuring success, was I able to inspire other people to take action? (at Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment.

Social Media ROI: The Metrics and Strategies


Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. While this session wasn't a primer, Beth's four 'I's, plus the discussion on objectives and SMART analysis, are a fantastic starting point. Last week I had the pleasure of attending the Women Who Tech TelSummit.

Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth Kanter

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The people talking about this metric tallies: Liking a page; Posting to a page’s wall; Liking, commenting, or sharing a page’s status update, photo, video, or other content; Answering a question posted by a page; RSVPing to an event hosted by the page; Mentioning the page (users must formally tag the page); Tagging a page in a photo; Liking or sharing a check-in deal, and.

How’s Your Project Going? - Metrics for Development Builds

Allegiance Group

Metrics - and the basic metric, understandably, is about budget. Every time I discuss metrics, I realize that as a Tech Lead, my goals are not quite the same as a Project Manager - even Technical Project Managers. Recently, I was discussing metrics with a PM after a major build and had trouble articulating my thoughts. Not only did it address improvements to our current metrics, but it linked them all together to judge project health.

Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Photo by Dwinton.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

It’s that time of year: your 8-step fundraising data checklist

3rd Sector Labs

Improving your donor retention metrics even a few percentage points can make a world of difference in your long term fundraising success … and stability. Data Cleaning Data Management data cleaning data enrichment data management donor data fundraising fundraising data analysis fundraising mistakes holiday appeal September has arrived. Kids are headed back to school. Fall will be here before you know it … and so will your big year-end fundraising appeal. Are you ready?

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Analysis of words in posts. Tags: socialmediametrics ROI metrics

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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Wait a few days and do an after action review or deeper meta analysis (this post).

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. CRM Data Analytics Data Cleaning data cleaning data hygiene digital marketing donor retention fundraising fundraising data analysis Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends.

How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

If your nonprofit doesn’t do this kind of record-keeping and analysis, the good news is that it is never too late to start! . Any number of excellent software solutions and nonprofit tools exist to help with this kind of analysis.

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game. Standardized metrics for measuring the ROI of social media strategies are a moving target. Metrics.

Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Flickr Photo by Vaguely Artistic.

What's Your Twitter Influence? Social Network Analysis of Your Twitter Network

Beth's Blog: How Nonprofits Can Use Social Media

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some. In social network analysis, a.    I would like to get a sense of what they mean - perhaps scales? 

How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part 3 , I covered rating choice “Level 3” and having the mechanics of the program in place by making sure you have senior-level buy-in, proper training of all staff involved in your prospect management software system, tracking the proper statistics in order to produce metrics and reports that will help your organization measure both what is working well and areas for improvement.

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5 Analytic Tools to Track Your Organization's Metrics


It won''t fulfill all of your data analysis needs, but if you use some of these tools together, they will provide a decent baseline. If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth Kanter

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. What caught my eye was that last step of looking at your data and figuring out if you have met your goal. The infographic offers a yes/no decision tree that I think is an excellent analysis framework that can lead to improvement. Content Analysis of Comments on post and shares.

How’s Your Project Going? – Metrics for Development Builds | Beaconfire Wire

Allegiance Group

Metrics for Development Builds Posted Sunday, January 25th, 2009 at 7:09 pm by Alan Gallauresi (13 posts) Few things scare clients like the “big black box&# of development. Metrics – and the basic metric, understandably, is about budget. Every time I discuss metrics, I realize that as a Tech Lead, my goals are not quite the same as a Project Manager – even Technical Project Managers.

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Attention All Shoppers: Online Fundraising Metrics Are In!


I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Get the report and read it. It points to some great momentum in online giving. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Over the past few years, online giving has become an increasingly significant source of new donor acquisition.

Open Source Algorithm for Metric for understanding of blogs

Beth's Blog: How Nonprofits Can Use Social Media

She has a table that lists the items that could be in a new metric and their relative weight. Also, Danah Boyd does an analysis of linking behavior on blogs and differences by gender. Mary Hodder's post Link Love Lost or How Social Gestures within Topic Groups are More Interesting Than Link Counts comes directly out of the discussion at blogher at the Technorati 100.

Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Tags: presentation webtools analysis community mapping listening notes tools webinar women womenwhotech

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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week. I wish I was able to attend, but am glad that many of my clients have the opportunity to go. The conference is held every two years, and is always.

Four Steps to Align Data with Your Mission and Goals

Association Analytics

And yet SMART goals are so crucial in data analysis because they provide direction needed for inquiry. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Engage in Analysis.

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Mid-Level Giving: Stuck in the Middle with Who

Connection Cafe

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis. Remember that a true introspective analysis of your mid-level programmatic success does not begin and end with an analysis of your potential.

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The Real Housewives of Social Media: Measurement Tips

Beth's Blog: How Nonprofits Can Use Social Media

My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network. 4) Test Kitchen : Having low-risk experiments using metrics are very important. Tags: 10ntc metrics Social Media Measurement Tips View more presentations from Beth Kanter.

Intro to Data Analytics for Nonprofits


Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Fundraising Metrics. Social Media Metrics. Fundraising Event Metrics.

7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics. The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking. Photo by the TruthAbout.

WeAreMedia Module 6: What are the best blogs, books, and other resources to guide our thinking about Social Media Metrics, ROI, and Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

See if there are published tangible payoffs from others and collect these "data nuggets" because they add credibility to your analysis. Photo by Oolong. This week in WeAreMedia , we're focused on Return on Investment. Earlier this week, I asked folks to have fun with Social Media ROI Mad Libs. Holly Ross at NTEN put this one together for their blogging strategy: NTEN is implementing a social media strategy that includes BLOGGING.

Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it.

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Time’s almost up! Join us for Benchmarks 2023


with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. Be sure to sign our consent form to secure your spot! Read time: 2 minutes.

How Do You Measure The Value of Your Association's Products?

Association Analytics

Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics. Understanding post-purchase behavior is an important part of the analysis.

Does your nonprofit mission statement drive donations?


from 2016–2018 and added a number of financial metrics to the spreadsheet. An Exploratory Analysis of Nonprofit Mission Statements , we ran a different kind of analysis. Does a nonprofit’s mission statement influence its fundraising efforts?

Three Cheap Tools to Measure Blogs and Social Media


That said - they are still useful as part of your metrics and tracking. Analysis of each individual post while giving it an engagement number based on social shares and page views. Metrics Social Networking Technology TrendsOne of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# Great question.