DIY Community Engagement Metrics

Amy Sample Ward

Well, from the planning and analysis side, that is. DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. community presentation resources content diy example howto metrics strategy templates webinarI had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement!

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

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Which Facebook Insights metrics matter to your nonprofit?

John Haydon

Now that Facebook has rolled out the new Insights to all Pages , you’re probably wondering what some of these new metrics mean. So what metrics should you pay attention to? Facebook analysis facebook insights insights measurement nonprofits roiBut you’re also wondering which ones really matter. Yes you can still view how many fans you have, and you can even see how many collective friends your fans have!

Blog Metrics Analysis for Global s

Beth's Blog: How Nonprofits Can Use Social Media

The tool used to count total links is Blogpulse (He also shares his worksheet ) In the analysis, he mentions that the average blogger links to Global s 1.86 In another post, Ethan writes about the Blogpulse tools he used to do the analysis here. It would be interesting to compare the results of this analysis with using an open community algorithm , if such a tool were available Ethan Zuckerman has been analyzing Global s stats since the site's redesign last month.

Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis. As you can see there are many different ways to apply social networking analysis to understanding networks. Social network analysis gives you a 10,000 view of your ecosystem.

Metrics for Building, Scaling, and Funding Social Movements

Beth Kanter

Marino Morino, who wrote “ Leap of Reason: Managing to Outcomes in an Era of Scarcity ” pointed me to this recent report, “ Transactions, Transformations, Translations: Metrics That Matter for Building, Scaling and Funding Social Movements ” by Manual Pastor, Jennifer Ito, and Rachel Rosner with the USC Program for Environmental and Regional Equity and funded by the Ford Foundation. Research and policy analysis.

Beyond Dashboards: Business Intelligence Tools for Program Analysis and Reporting

Idealware

More than simply graphically displaying static data, they offer trend analysis, forecasting and drill-down capabilities that can dramatically expand your insight into program performance. Beyond simple reporting, BI tools allow a more comprehensive analysis of your organization’s data 1. This allows the data to be manipulated for analysis without affecting the data in the original databases. These metrics need to be very specific. PublishDate: June 2012.

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. I'd love to see a drill down of the M&R Benchmarks and Sysomos metrics for just the nonprofit Fan Pages (vetted to ensure they are nonprofits). What I'd like to see is a social network analysis of active fans and their relationships with others.

PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I recently posted a guest post by Bonin Bough from Pepsi that gives the insider view. This is a big bold effort.

Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . This FREE software works as an add-on template in Excel, allows you import data from Twitter, Flickr, YouTube, and Email and create social network analysis maps.

Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth Kanter

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The people talking about this metric tallies: Liking a page; Posting to a page’s wall; Liking, commenting, or sharing a page’s status update, photo, video, or other content; Answering a question posted by a page; RSVPing to an event hosted by the page; Mentioning the page (users must formally tag the page); Tagging a page in a photo; Liking or sharing a check-in deal, and.

Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence. In the analysis, one thing I learned was the importance of instant thank yous - not only via Twitter, but other way channels. One metric for me in measuring success, was I able to inspire other people to take action? (at Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment.

Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

Social Media ROI: The Metrics and Strategies

Frogloop

Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. While this session wasn't a primer, Beth's four 'I's, plus the discussion on objectives and SMART analysis, are a fantastic starting point. Last week I had the pleasure of attending the Women Who Tech TelSummit.

It’s that time of year: your 8-step fundraising data checklist

3rd Sector Labs

Improving your donor retention metrics even a few percentage points can make a world of difference in your long term fundraising success … and stability. Data Cleaning Data Management data cleaning data enrichment data management donor data fundraising fundraising data analysis fundraising mistakes holiday appeal September has arrived. Kids are headed back to school. Fall will be here before you know it … and so will your big year-end fundraising appeal. Are you ready?

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Mid-Level Giving: Stuck in the Middle with Who

Connection Cafe

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis. Remember that a true introspective analysis of your mid-level programmatic success does not begin and end with an analysis of your potential.

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Analysis of words in posts. Tags: socialmediametrics ROI metrics

Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Photo by Dwinton.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. CRM Data Analytics Data Cleaning data cleaning data hygiene digital marketing donor retention fundraising fundraising data analysis Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends.

Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Wait a few days and do an after action review or deeper meta analysis (this post).

How’s Your Project Going? - Metrics for Development Builds

Beaconfire Wire

Metrics - and the basic metric, understandably, is about budget. Every time I discuss metrics, I realize that as a Tech Lead, my goals are not quite the same as a Project Manager - even Technical Project Managers. Recently, I was discussing metrics with a PM after a major build and had trouble articulating my thoughts. Not only did it address improvements to our current metrics, but it linked them all together to judge project health.

How to Make a Forecast When You Feel Like You're Being Asked to Take a Guess: Sensitivity Analysis

Idealware

The reason you shouldn't say this is what those of us in the business call a ‘sensitivity analysis.’ This is key to a sensitivity analysis—you need to isolate the thing that you don't know, and define it very, very precisely. That analysis looks like this: If the increase in renewal form view rate is this. Then something about your assumptions was wrong, but the changes themselves had the desired impact, which was to increase a very specific metric.

Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Flickr Photo by Vaguely Artistic.

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game. Standardized metrics for measuring the ROI of social media strategies are a moving target. Metrics.

What's Your Twitter Influence? Social Network Analysis of Your Twitter Network

Beth's Blog: How Nonprofits Can Use Social Media

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some. In social network analysis, a.    I would like to get a sense of what they mean - perhaps scales? 

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Analysis of people tagging photos with #trumpyourcat reveals 70.1% The post Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible appeared first on Social Fish Demographics Pro has just launched their new Instagram analytics tool.

How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

To truly move to a level of having the mechanics of the program in place and beyond, you should be reporting on sophisticated information and statistics to provide readily-available metrics at these prospect review meetings, whether they be group meetings or one-on-one reviews between managers and gift officers. Tracking in your CRM system and thus reporting on these metrics will help you manage your major gifts program or campaign from a capacity and timeline perspective.

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Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Analysis of people tagging photos with #trumpyourcat reveals 70.1% Demographics Pro has just launched their new Instagram analytics tool. Demographics Pro is pleased to announce the addition of Instagram audience analytics to its leading social profiling platform.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth Kanter

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. What caught my eye was that last step of looking at your data and figuring out if you have met your goal. The infographic offers a yes/no decision tree that I think is an excellent analysis framework that can lead to improvement. Content Analysis of Comments on post and shares.

Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Tags: presentation webtools analysis community mapping listening notes tools webinar women womenwhotech

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5 Analytic Tools to Track Your Organization's Metrics

Frogloop

It won''t fulfill all of your data analysis needs, but if you use some of these tools together, they will provide a decent baseline. If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools.

Open Source Algorithm for Metric for understanding of blogs

Beth's Blog: How Nonprofits Can Use Social Media

She has a table that lists the items that could be in a new metric and their relative weight. Also, Danah Boyd does an analysis of linking behavior on blogs and differences by gender. Mary Hodder's post Link Love Lost or How Social Gestures within Topic Groups are More Interesting Than Link Counts comes directly out of the discussion at blogher at the Technorati 100.

Autumn: A Time for Harvest and Reflection

Connection Cafe

Given the above analysis, do you need to adjust the strategy for year-end mailings, phone-a-thons, and email appeals? There are several other metrics you can look at, but these are just some that might be helpful for your organization to reflect upon this season. Analytics Donor Strategy Fundraising Success & Performance Identifying Prospects analyze Evaluation fundraising metrics plan Strategy year-end appeals

Timing is Everything… Proposals in the Prospect Tab of The Raiser’s Edge®

Connection Cafe

This can come from an internal database analysis, wealth screening, predictive modeling project, a peer/board review, or just plain discovery of a prospective donor from a staff or volunteer member. Please note that Actions in RE work best if tied to the initial proposal that you create, plus now the staff person responsible for providing initial analysis of your identified prospect pool can see who is in the queue for the next stage, Pre-qualification.

How’s Your Project Going? – Metrics for Development Builds | Beaconfire Wire

Beaconfire Wire

Metrics for Development Builds Posted Sunday, January 25th, 2009 at 7:09 pm by Alan Gallauresi (13 posts) Few things scare clients like the “big black box&# of development. Metrics – and the basic metric, understandably, is about budget. Every time I discuss metrics, I realize that as a Tech Lead, my goals are not quite the same as a Project Manager – even Technical Project Managers.

Attention All Shoppers: Online Fundraising Metrics Are In!

NTEN

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Get the report and read it. It points to some great momentum in online giving. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Over the past few years, online giving has become an increasingly significant source of new donor acquisition.

Don’t Get Spooked By Your Data!

Connection Cafe

or who are missing key coding on their record that is relevant to your reporting and analysis. Campaigns CRM Metrics & Measurement Planning Data health woes. Duplicates. Outdated constituent information. Just when you thought Halloween was the only time you got SPOOKED, you take a look at the data in your CRM system and realize you might be living in a data nightmare!

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3 Steps to Finding the Right Technology Vendor for Your Nonprofit

EveryAction

Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle. Spreadsheets are great for this, because the ability to sort and filter data also makes visual analysis easier. For nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life. Stretching resources to maximize output and impact is the name of the game for organizations working to make a difference in the world on limited budgets.

The Real Housewives of Social Media: Measurement Tips

Beth's Blog: How Nonprofits Can Use Social Media

My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network. 4) Test Kitchen : Having low-risk experiments using metrics are very important. Tags: 10ntc metrics Social Media Measurement Tips View more presentations from Beth Kanter.

Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics. The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking. Photo by the TruthAbout.

WeAreMedia Module 6: What are the best blogs, books, and other resources to guide our thinking about Social Media Metrics, ROI, and Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

See if there are published tangible payoffs from others and collect these "data nuggets" because they add credibility to your analysis. Photo by Oolong. This week in WeAreMedia , we're focused on Return on Investment. Earlier this week, I asked folks to have fun with Social Media ROI Mad Libs. Holly Ross at NTEN put this one together for their blogging strategy: NTEN is implementing a social media strategy that includes BLOGGING.

EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

By having access to all of your data, your reporting and analysis is so much more powerful. With our 360-degree view of your donor combined with powerful reporting functionality , you can achieve a clear view of donor metrics - and in this case - their entire multichannel giving history and other points of connection and engagement.