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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Contact us at any time to speak with one of our data-loving experts.

Data 210
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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 85
professionals

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Get More Out of AI, Start Chatting

.orgSource

Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Develop an interactive onboarding chatbot to help new members navigate the offerings. A tech staff, with some time on their hands, could have an out-of-the-box AI interacting with your members fairly quickly.

Las Vegas 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

The numbers, statistics, and trends should inform joint initiatives. Membership can use the information to target new prospects and be alerted to potential lapsers. Marketing can customize campaigns utilizing information from the group that regularly communicates with constituents. Fostering trust and transparency.

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#AI4Good: Augmenting Human Interaction

Beth's Blog: How Nonprofits Can Use Social Media

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? The chatbot has to interact with the target audience.

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The Bots Face Off – Or Do They? ChatGPT Versus Bard

.orgSource

Initially Bard, the underdog who I was rooting for, failed this test miserably. Bard is a large language model, also known as a conversational AI or chatbot trained to be informative and comprehensive. I am constantly being updated with new information and data, which allows me to improve my abilities.

Language 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

The numbers, statistics, and trends should inform joint initiatives. Membership can use the information to target new prospects and be alerted to potential lapsers. Marketing can customize campaigns utilizing information from the group that regularly communicates with constituents. Fostering trust and transparency.