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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 85
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Get More Out of AI, Start Chatting

.orgSource

Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Develop an interactive onboarding chatbot to help new members navigate the offerings. A tech staff, with some time on their hands, could have an out-of-the-box AI interacting with your members fairly quickly.

Las Vegas 221
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#AI4Good: Augmenting Human Interaction

Beth's Blog: How Nonprofits Can Use Social Media

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? The chatbot has to interact with the target audience.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Formalize the interaction between these two groups by providing specific times for them to exchange information and channels for reporting the outcomes of those conversations. Supervisors may have distinct management styles, and their teams may be accustomed to interacting and communicating in ways that aren’t compatible.

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Is your nonprofit thinking about using ChatGPT? Your first step is to do no harm

Candid

For counseling situations, body language and tone are important in traditional therapy and support, but chatbots, which interact with text virtually, cannot (yet) observe or understand nonverbal communication. Second, chatbots and other AI technologies need to be carefully designed and tested for human interaction and bias to mitigate risks.

Literacy 138
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Lessons Learned Living the Virtual Experiment

.orgSource

Remote work was one of those unsettling tests. Speakers are called on to deliberately choose words that accurately convey the meaning and the purpose of the interaction. Understanding your co-workers’ preferred styles for interaction is another strategy that turns bumpy communications into superhighways.

Virtual 251
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The Bots Face Off – Or Do They? ChatGPT Versus Bard

.orgSource

Initially Bard, the underdog who I was rooting for, failed this test miserably. Conversational Abilities: ChatGPT is specifically designed for conversational interactions with users. It can handle diverse conversational styles and adapt to various prompts, allowing for a more natural and interactive user experience.

Language 221