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Colleges & Universities Choose Salesforce to Accelerate Advancement ROI

Saleforce Nonprofit

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Universal Analytics (UA) has stopped processing data. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources.

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Scrum: A Universal Process for Organizational Success

VisionLink

Many of our teams use the agile methodology Scrum as a structure, but we rely upon our experience with collaborative work to make this approach work smoothly. Measured progress Consistently tracking work done relative to the goal can help set reasonable deadlines and serve as an early warning when progress is slower than projected.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How to keep growing your donor acquisition. About the Author.

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bbcon 2023: The Must-Attend Grantmaking Sessions for Leaders

sgEngage

From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year. Trends in Impact and Outcomes Reporting in Grantmaking Measuring the impact of your grantmaking can be difficult and time-consuming.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. However, this is not a universal rule. The end of the year is a critical time for nonprofit fundraising.

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To Complete or Not to Complete?

sgEngage

While most university-bound students apply to their four-year school of choice with the intent of completing a program of study and attaining a degree, a community college student’s “why” is typically neither as clear nor as linear. Simply put, should community college students be expected to complete or not?

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