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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. And the only way to know is to test.” Research backs this up. Any number of variables can influence these metrics.

Test 52
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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Supporters text the keyword to your phone number.

Mobile 59
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How funders can bolster direct voter engagement  

Candid

It was effective in 2020 when it was new and compelling and people on lockdown were glued to their phones. But in 2022, GoVoteNYC partnered with Columbia University professor Donald Green to conduct randomized testing of grantees’ voter mobilization tactics. They’re also exposed to a lot of misinformation through social media.

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Centering the user perspective

Candid

For example, one customer mentioned that they can review up to 500 funder profile pages in one day using Candid’s Foundation Directory , a time-consuming and tedious exercise! We’re also getting feedback from our users to test big ideas and in the process avoid costly and time-consuming initiatives that aren’t needed.

Profile 81
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6 Signs Your Nonprofit Needs a New Website

Nonprofit Tech for Good

For example, if you’re hoping that a lot of people find your nonprofit through search engines, a minimal number of visitors from organic search can signal a problem with the search-friendliness of your website and content. 2) It doesn’t display well on phones or tablets. So how do you tell if your website works on different devices?

Websites 239
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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

Use a template for your ask and keep refining it: For example, if you’re working to build support for a bill, you might use a variation of this ask to gather petition signatures: “We have been fighting to stop [X] for 20 years. But the real test is whether or not they’ll do the work of volunteering time and effort. Don’t lose hope!

Advocacy 207
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How Cell Phones and Tablets Enable Telework

Tech Soup

To be able to telework, people usually need five things: a computer or tablet, broadband Internet, access to work email, access to work documents, and a phone. Since not a whole lot is out there yet on the role of mobile devices in telework, I thought it’d be interesting to have a look a look at that. Mobile Addiction.

Phone 67