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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. A midyear evaluation will show you how you are doing and highlight areas where you need to improve. And you’ll know exactly how much you need to raise during that season if you take the time to do a midyear evaluation now.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Take a lesson from QVC.

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My Notes from Next Generation Evaluation Meeting

Beth's Blog: How Nonprofits Can Use Social Media

The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along side traditional methods? You can view the videos and presentations on the conference materials page. Here are my notes.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. 1) Water.org provided followers with video content on how the work of Water.org is directly tied to preventing the spread of COVID-19. Watch Video.

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5 Questions to Evaluate Your Nonprofit Video ROI

See3

It used to be that everyone was asking us for a “viral” video. Now everyone is asking us how to measure video Return on Investment (ROI). Video ROI is a topic we think a lot about at See3 and, unfortunately, there isn’t a simple answer or one that fits every organization. Tags: Nonprofits Video Web Tech.

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EI Helps Teams Use Technology to Fly

.orgSource

They collaborated with popular franchises, developed video games and apps, and created products for adults. Ensure a long-term commitment to the process by Incorporating EI into your organization’s values and performance evaluations. Ask questions that invite self-evaluation. ” That’s a tall order.

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