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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Universal Analytics (UA) has stopped processing data. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources.

Track 251
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5 Steps To Simple Nonprofit Performance Measurement

TechImpact

Image courtesy of University of Minnesota. Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years.

Measure 209
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Announcing the 4th Edition of the Nonprofit Trends Report

Saleforce Nonprofit

It was seemingly a year and forever ago when we last wrote about nonprofit trends reports. Our latest 4th edition of the Nonprofit Trends Report reflects a set of organizations struggling with this imbalance while navigating a rapidly-changing future. However, our report found that perception and reality often clash.

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2022 State of Salesforce in the Education Sector

Cloud 4 Good

For the past six years, we have conducted this State of Salesforce survey to better understand the evolution and best practices of the Salesforce platform, fine-tuning along the way to ensure we remain on the cutting-edge of implementation services and report our findings for the betterment of our clients’ continued success.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. For your copy, consider which appeals have worked best in other digital channels.

Facebook 236
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

This is from the perspective of a web developer, and this overview leans towards the implementation of GA and Google Tag Manager (GTM) and not on building reports within the GA4 interface once data is flowing. Universal Analytics (a.k.a. More information about enabling enhanced measurements and the data collected can be found here.

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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

Analytics 106