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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. It’s official. Blue indicates on.

Track 255
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5 Steps To Simple Nonprofit Performance Measurement

TechImpact

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Start measuring, and reporting.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 107
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Report: Digital Storytelling for Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

Meanwhile, digital technology has changed the game. We’re far more connected to stories and information than we have ever been, yet the noise and ubiquity of the digital world makes it harder to surface and share personal stories of change and impact. Could funders prioritize storytelling as a reporting and evaluation mechanism?

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Announcing the 4th Edition of the Nonprofit Trends Report

Saleforce Nonprofit

It was seemingly a year and forever ago when we last wrote about nonprofit trends reports. Our latest 4th edition of the Nonprofit Trends Report reflects a set of organizations struggling with this imbalance while navigating a rapidly-changing future. However, our report found that perception and reality often clash.

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