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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Use compelling design. Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. Multichannel fundraising refers to reaching the same donors through multiple communication methods, or channels.

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Designing for Nonprofits: Our Commentary + Experience

Media Cause

Within Media Cause’s Creative, Brand, and Design team, one of our favorite things to do— besides creating incredible work for our clients—is sharing inspirational and educational resources with each other: articles, POVs, webinars, classes, books, case studies, blogs, tutorials, cheese. Creative-problem solving on a small budget.

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Change Management for Grantmakers: The Center for Disaster Philanthropy’s Journey to Better Grantmaking

sgEngage

Choose the Method that Is Right for Your Organization When deciding on the ideal method for kicking off CDP’s change management process, we knew we wanted it to be collaborative among the eight-person grantmaking team, with everyone having the opportunity to lead.

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Diversity in Design: Inclusion Won’t Fix a Broken System

Media Cause

The other day I attended an information session for a new initiative centered around increasing diversity in design. It was created and hosted by one of the largest design firms in the world, and because of their reputation and great PR team, the call was filled with designers, architects, and executives all ready to join the cause.

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A Crash Course in Design Thinking for Network Leadership Skills

Beth's Blog: How Nonprofits Can Use Social Media

Last month, I participated in a Design Thinking Lab with network leadership practitioners convened by the Leadership Learning Community. The session was an introduction to design thinking methods and to generate ideas for instructional modules for networked leadership development. That is not design thinking.

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

It’s a critical page, yet it’s often designed last, with very little thought. Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Keep it fresh!

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Online giving is one of the fastest-growing donation methods. Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Reference your donation page.

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