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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. Often referred to as the Activist Generation, Gen Z is just starting to make its mark on charitable giving. organizations** 11.8% organizations** 23.6%

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Multichannel fundraising refers to reaching the same donors through multiple communication methods, or channels. On social media, pair your posts with a link to your donation form. Embrace a multichannel fundraising strategy.

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

One misconception we hear regularly relates to Sweepstakes’ free Alternate Method of Entry. Alternate Method of Entry: For a sweepstakes to be legal, you must offer a free entry option. Terminology: Be careful never to use the word “raffle” when referring to your charity sweepstakes.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Gen Z are often referred to as ‘philanthro-kids’ and for good reason! A study from Forbes found that over half of Americans prefer to use digital wallets as a payment method. Now is the time to include digital wallets on donation forms to allow donors to give with their preferred method. Convenience is king with digital wallets!

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

This is considered an implicit data collection method. This is considered an explicit data collection method. As you think about the current methods you’re using to ask members questions, consider one question you could add to one of those forms that would return highly valuable data. Observing is the most valuable type of data.

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Measuring Your Nonprofit’s Success with Business Intelligence 

Qgiv

Business intelligence vs. donor intelligence Donor intelligence Nonprofits have an advantage over for-profit companies thanks to prospect research services, also referred to as “donor intelligence.” It also provides phenomenal, insightful, and easy-to-understand reporting methods for managers, leadership, and the board. Go on, guess.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Online giving is one of the fastest-growing donation methods. Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Reference your donation page.

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