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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! This made the Benchmarks’ website data much more difficult to analyze. Give it a read here !

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Google Tag Manager

Byte Technology

By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . Regardless of the type of website you have, digital marketing is most successful when there is a large amount of data to use.

Tag 130
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Raise the Board’s Financial IQ

.orgSource

Reading a report about the bells and whistles in the new website is a lot more interesting to most of us than combing through columns of figures in the audit or IRS form 990. Developing a consistent format that allows for easy comparison across months and years. Younger members in particular may need coaching.

Raise 419
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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. Mobile: With the rise of mobile devices, websites not optimized for mobile devices could have seen fewer return visitors. Setup Google Analytics to do a year-over-year comparison.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Timeframe Staff Time Additional resource costs Number of Posts w/ a Story Collective Posts Reach Total Engagements on Posts Clicks to Website Program sign ups It’s going to be harder to measure the ROI on one social media post so I would pick a time frame for measure. For this example, I used clicks to the website and program sign ups.

ROI 67
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5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. First page visible upon accessing a specific website profile). Use this comparison to survey peaks and valleys of traffic. Google Analytics Dashboard. What is it?

Report 251
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Level Up Your Marketing with Analytics

Association Analytics

This is really important for content-heavy sites if your success metric is time spent on your websites. For example, even though you know someone clicked on an email that led to a conversion, you don’t know if they saw another touchpoint before (social, website, etc.) Resulting in a data-informed way to make business decisions.

Analytics 169