Nonprofit Email Design: 20 Tips for More Effective Emails
NetWits
APRIL 30, 2012
Use of animated gifs, flash, videos, iframes, forms, javascript, AJAX are not recommended. Keep important information and calls to action at the top of the email, often the first 400px, so it displays in the reading pane. Always use inline styling when formatting emails. Avoid large blocks of text.
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