M+R
APRIL 16, 2024
Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4.
The Storytelling Non-profit
JANUARY 24, 2022
Timeframe Staff Time Additional resource costs Number of Posts w/ a Story Collective Posts Reach Total Engagements on Posts Clicks to Website Program sign ups It’s going to be harder to measure the ROI on one social media post so I would pick a time frame for measure. For this example, I used clicks to the website and program sign ups.
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Connection Cafe
MAY 23, 2013
Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). First, you need to find out if your website traffic is decreasing.
DNL OmniMedia
DECEMBER 13, 2021
We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. For any donor who comes through the website there are defined welcome journeys (albeit ones we are looking to improve, as always!). Please tell us if you know of one!
sgEngage
APRIL 12, 2011
Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 7, 2009
A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of ROI benchmarks. Make a note of the obvious numb ers.
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