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When Do Your Customer Journeys Actually Begin?

The MatrixFiles

” Joanna with Gordon and his book, Buen Camino This comment from Gordon got me thinking. Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? How findable is a specific product in our store on Google?

Germany 130
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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Second, search engines are consistently searching the web to index fresh content. Nonprofits that regularly post new content with keywords in the title are much more likely to get noticed by search engines, especially Google.

Practice 352
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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

You can repost, like, and comment on threads. 5) Be generous with likes and comments. During the early adoption phase of a new social media platform, liking and commenting helps your nonprofit get more followers. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your X account.

Practice 130
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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

Soul Searching as a Launch Pad. Objective comments take into account the audience point of view and desired outcomes. Subjective comments, along the lines of “I like it” or “that color bugs me,” are not particularly useful in the evaluation process because they don’t allow the options to be judged strategically.

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4 practical tips for building relationships with nonprofit funders 

Candid

A funder’s personal and meaningful connections with nonprofits play a pivotal role in guiding their giving decisions. Consider leaving positive comments or resharing funders’ content with your social network to increase your visibility—and theirs. Bonus points for continuing to engage with and comment on their recent posts.)

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

St. Louis 246
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Get More Out of AI, Start Chatting

.orgSource

That comment isn’t meant to cast shade; just to point out that although the bots are fun, there are still some hurdles involved in really putting them to work. Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Begin the Search Give the bot clear objectives.

Las Vegas 221