Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2012

He defines this as “a sequence of connected steps that enables the entire organization to act efficiently with minimal overlapping tasks and resources in order to serve the market in social channels and beyond.” Engage in public/private channel. So, how exactly do you craft one? Flow control. Crisis situations.

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Social Media Taxonomy Work Media 105

Care2

AUGUST 7, 2014

Here is (yet another) compelling reason for your organization to leverage digital channels: the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels. Care2 and Parachute Digital teamed up to create a White Paper explaining just that!

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Effective Strategy Online Advocacy 59

Care2

OCTOBER 25, 2012

Check out these great tips and this insightful white paper from Jonah Sachs, author of Winning The Story Wars , and cofounder of Free Range Studios who joined us for this Care2 webinar along with Justin Perkins, Director of Nonprofit Services at Care2. Download this white paper on Winning the Story Wars.

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Bloomerang

JUNE 28, 2021

Here’s a white paper from the Veritus Group I find particularly on point and an excellent one from Simone Joyaux. . Just make sure what you’re offering up through any channel is a generous, meaningful gift to your constituents. Test new approaches, channels, formats, and ideas. Generosity begets generosity.

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Culture Strategy Nonprofit Philanthropy 107

Connection Cafe

JANUARY 28, 2010

On the professional side, I’ve interviewed many industry professionals for articles, case studies, best practices guides, white papers and more. And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Coordinate your efforts.

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Channel Lesson Learning Haiti 32

Forum One

APRIL 28, 2022

Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads. Learn how starting a two-way conversation directly on your website can channel interest right away! Convert new visitors into contacts faster. Watch the webinar today!

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Conversation Marketing FAQ Nonprofit 55

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Read Blackbaud’s white paper on how to engage with them. Maybe you are sharing their content on your social media channels or you may be curating a blog post that links to their content. Everyday Influencer: Individuals who is passionate about the organization’s program and has an online presence of 500-5,000 followers.

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Influence Social Media Marketing Strategy 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2012

Community: Finally, leadership and employees must engage with their community on an ongoing basis across different media channels focusing on the how and where their community likes to be reached.

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Profit Personal Los Angeles Social Media 103

Connection Cafe

JANUARY 24, 2020

T ypical marketing channels used at this stage are PR and advertising. The most important thing to remember is to find channels to reach your target visitors : the people most likely to visit your zoo, museum or aquarium or to attend a performance. . Communication channels to use include email and social media.

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Arts Culture Museum Organization 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

On the blogging side, while the main event page is on WordPress, Geoff will be using a posterous blog for updates about the conference and to publish early chapters of #crisisdata white paper. Again, expect a full report from Zoetica about how this worked as a tool as a back channel and documentation tool for the conference.

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Facebook Haiti Chile Disaster 105

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. requires a solid content strategy. So, how do you define your content strategy?

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Education Content Strategy Texas 44

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Have you evaluated other technologies – why did this one stand out?

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Technology Leadership Offline Demographics 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2009

Foundations have the opportunity to spread thought leadership through social media channels. Jill Finlayson from Social Edge at the Skoll Foundation pointed to a discussion about using Twitter for social entrepreneurs and I think some of the points could more broadly inform a strategy for thought leadership via social media channels.

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Social Media Leadership Media Social 62

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. her work appears on CNN.com and Entrepreneur.com, and the’s the author of a forthcoming white paper from the ZeroDivide Foundation about opportunities to use mobile to help serve and empower people in poor/marginalized US communities. Twitter: @agahran.

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Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

Twitter is establishing itself as a charitable giving and cause marketing channel. . See this white paper by Susan Mernit for a detailed case study.). I've been on Twitter since almost the beginning and have watched charitable giving and fundraising go from the edge to mainstream. It was launched by Dr.

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Donation Kenya Avatar Empowerment 50

NTEN

MARCH 16, 2010

Like Mark Twain's famous quote, there is good news in the data -- the death of direct mail by some has been exaggerated -- but, when one looks at the data direct mail will not remain the dominate channel for soliciting and collecting gifts that it is today. Multi-channel integration is more important than ever.

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Generation NTEN Chart Donor 56

Forum One

JULY 25, 2023

If you’ve been using the same strategies since your organization established its first social media channel presence, or even just for the past year, you know things have changed. As users and platforms change, it can be challenging for mission-driven organizations to keep up.

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Social Media Platform Strategy Change 76

Connection Cafe

AUGUST 20, 2013

By enhancing your message on your social media channels, you’ll be able to not only sell your event to your supporters (and hopefully their friends), but also tell your event’s story. Read the white paper on Making Event Participants More Successful with Social Media Tools. Related Posts.

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Social Media Share Media Social 39

Connection Cafe

JUNE 18, 2015

How can you leverage your communication channels—including email, direct mail, and social media—to promote sustained giving? Download the White Paper: Sustaining Your Mission: How to Build and Maintain a Successful Recurring Giving Program. Develop your communications plan. First, start with your website.

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Program Giving Conservancy Demonstration 20

NTEN

MAY 9, 2011

The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. Data Next, communication turns data into information In gathering data, we've only created the potential to inform. Information equals data plus communication.

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Data New York Government Digital 91

Bloomerang

FEBRUARY 3, 2023

It could be a white paper, “how-to” video, tip list or recommendations (e.g., Best Ways to Make an Impression Channel your “case” and establish your relevance with strategic, consistent messaging showcasing your expertise and demonstrating how you help. Offer gifts of useful content. If you want gifts, you must give them.

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Donor Demonstration Charity Mail 123

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Qui Diaz talks about the importance of multi-channel campaigns and experimentation. Rapid Donor Cultivation white paper from Common Knowledge. I'd two more issues with how the interaction design meshes with fundraising here and here. More Platforms, Platforms, Platforms, and More Platforms. Digidave of Spot.Us

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Nptech Social Fundraising Plugin 50

Museum 2.0

AUGUST 20, 2009

In 2008, a team led by MIT media researcher Henry Jenkins published a white paper entitled, "If it Doesn't Spread, It's Dead," which argues that media artifacts have greatest impact when consumers are able to pass on, reuse, adapt, and remix them. There are two parts to this.

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Museum Photo Policy Open 54

Get Fully Funded

FEBRUARY 23, 2022

The marketing channel with the highest return on investment is email. Yes, it is also the most effective channel for fundraising (including a higher ROI than events). eBook/checklist/white paper/report. eBook/checklist/white paper. Digital resources come in many formats, including: Quiz. Infographic.

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Question Effective Donor eBook 69

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2011

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. If you have a newsletter article, run it on the blog. Think about bundling your content across different channels. View on Amazon.

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Content Create Case Study Social 109

Connection Cafe

JUNE 20, 2019

Institutions have tried to develop other channels such as crowdfunding, alumni events, social media campaigns, and other digital means to address the decline in phone effectiveness. Bottom line: Phone is still an important channel; it just isn’t as productive as it once was. People Give to People, Not Channels.

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Fundraising Phone Model Relationship 22

sgEngage

DECEMBER 1, 2010

33% of online donors will switch channels to become offline donors. Check out the “Making Event Participants More Successful with Social Media” white paper to learn more. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline.

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Trend Online Giving Offline 78

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). A Delicate Balance.

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Trend Technology Retention Channel 35

Bloomerang

JULY 2, 2021

They could put it on their website, they can put it in their newsletters, and they can run it across all of their social media channels. Use your communication channels to highlight current volunteers by using testimonials with a call to action. ” Say they did one. That is from one action from one Zoom briefing.

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Virtual Communication Video Newsletter 113

Neon CRM

JULY 14, 2023

They’ve also shared thousands of pages, videos, social media comments, blog posts, and white papers discussing relief efforts and their own initiatives. Your organization should have a defined voice on your social media channels that makes individuals feel like they are talking to a real person.

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Public Build Strategy Press 52

Nonprofits Source

NOVEMBER 20, 2016

82% of donors and members have downloaded a white paper in the last 12 months. Social media, search engine optimization, and email marketing are the top three channels that drive content distribution. 81% of marketers agree social and traditional marketing channels should be integrated to maximize results.

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Content Trend Marketing Nonprofit 90

Non Profit Quarterly

AUGUST 10, 2022

In their report Data Capitalism and Algorithmic Racism , Yeshimabeit Milner and Amy Traub demonstrate how this behavior exacerbates racial inequality, ever more surveillance, and other discriminations that predominantly affect people of color—by, for example, digitally channeling lower-income users toward predatory services (e.g.,

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Platform Technology United States New York 140