Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2009

My position as Scholar in Residence at the Packard Foundation has been a living laboratory, learning about social media and networks in a philanthropy context. The conversations about what constitutes an effective nonprofit social media strategy have been thought provoking. How to or if to use social media?"

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Social Media Leadership Media Social 62

Care2

OCTOBER 1, 2014

Yes, send it to your email list, but also post your action on social media, use “self-serve” channels like the DailyKos, and see if bloggers will display it on their sites. Get the full scoop on effective online advocacy from this white paper by PowerThru Consulting and Care2. Online Advocacy'

Advocacy 68

Advocacy Online Spam Blogger 68

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2012

When an organization leader – non-profit or otherwise – has a hierarchal outlook in which he or she sits at the top of an organization disseminating information to its employees and community, using social media to build a personal brand can be perceived as self-serving and even competitive with the higher purpose of the non-profit.

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Profit Personal Los Angeles Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

A new American Red Cross survey shows many web users would turn to social media to seek help for themselves or others during emergencies—and they expect first responders to be listening. The online survey asked 1,058 adults about their use of social media sites in emergency situations.

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Facebook Haiti Chile Disaster 105

Bloomerang

JUNE 28, 2021

Here’s a white paper from the Veritus Group I find particularly on point and an excellent one from Simone Joyaux. . For me, a culture based on “love of humanity” is a no-brainer within a sector focused on social benefit. Social media can help you reach out more broadly; it isn’t called “social” for nothing.

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Culture Strategy Nonprofit Philanthropy 110

Care2

OCTOBER 25, 2012

Check out these great tips and this insightful white paper from Jonah Sachs, author of Winning The Story Wars , and cofounder of Free Range Studios who joined us for this Care2 webinar along with Justin Perkins, Director of Nonprofit Services at Care2. Download this white paper on Winning the Story Wars.

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Story Fiji Green Slides 67

Forum One

JULY 25, 2023

How are today’s successful nonprofits leveraging social media? If you’ve been using the same strategies since your organization established its first social media channel presence, or even just for the past year, you know things have changed. We’d love to hear from you: inquiries@forumone.com.

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Social Media Platform Strategy Change 75

Connection Cafe

JANUARY 24, 2020

T ypical marketing channels used at this stage are PR and advertising. Look for ways you can get exposure in the media – many local NPR affiliates will cover cultural events, particularly if they involve partnering with another organization or doing community outreach.

Arts 28

Arts Culture Museum Organization 28

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. requires a solid content strategy.

Education 44

Education Content Strategy Texas 44

NTEN

MARCH 16, 2010

Like Mark Twain's famous quote, there is good news in the data -- the death of direct mail by some has been exaggerated -- but, when one looks at the data direct mail will not remain the dominate channel for soliciting and collecting gifts that it is today. Multi-channel integration is more important than ever.

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Generation NTEN Chart Donor 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

The panel description: At the Cross Section of Web, Social and Mobile. Disparate marketing channels complicates the life of the average NPO today. Amy Gahran: Amy is an independent journalist and general media geek currently focusing on mobile technology. Her blog is Contentious.com. Twitter: @agahran.

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Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

Twitter is establishing itself as a charitable giving and cause marketing channel. . See this white paper by Susan Mernit for a detailed case study.). I've been on Twitter since almost the beginning and have watched charitable giving and fundraising go from the edge to mainstream. It was launched by Dr.

Donation 50

Donation Kenya Avatar Empowerment 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Clean1982 The NpTech Tag Summary is a weekly compilation of resources tagged with "nptech" by those who follow all things nonprofits and social media. The summaries are more focused on a social media theme or a social media question related to practice. Which one worked best? Digidave of Spot.Us

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Nptech Social Fundraising Plugin 50

Connection Cafe

JUNE 18, 2015

How can you leverage your communication channels—including email, direct mail, and social media—to promote sustained giving? Download the White Paper: Sustaining Your Mission: How to Build and Maintain a Successful Recurring Giving Program. Develop your communications plan. First, start with your website.

Program 20

Program Giving Conservancy Demonstration 20

Bloomerang

FEBRUARY 3, 2023

clients, volunteers, members, vendors, family members of affiliates and even social media followers). It could be a white paper, “how-to” video, tip list or recommendations (e.g., It could be a white paper, “how-to” video, tip list or recommendations (e.g., Offer gifts of useful content.

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Donor Demonstration Charity Mail 126

Get Fully Funded

FEBRUARY 23, 2022

The marketing channel with the highest return on investment is email. Yes, it is also the most effective channel for fundraising (including a higher ROI than events). Spend a little time searching Google, YouTube, and social media for the questions that your proposed digital resource could address. Infographic.

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Question Effective Donor eBook 69

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2011

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. If you have a newsletter article, run it on the blog. Think about bundling your content across different channels.

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Content Create Case Study Social 109

Connection Cafe

JUNE 20, 2019

Institutions have tried to develop other channels such as crowdfunding, alumni events, social media campaigns, and other digital means to address the decline in phone effectiveness. Bottom line: Phone is still an important channel; it just isn’t as productive as it once was. People Give to People, Not Channels.

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Fundraising Phone Model Relationship 22

Bloomerang

JULY 2, 2021

Because what you’re sending out in social media, newsletters, when you’re doing these Zoom presentations and making virtual ask, all of this ties back to your mission, your vision, and your values. Use your communication channels to highlight current volunteers by using testimonials with a call to action.

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Virtual Communication Video Newsletter 114

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

sgEngage

DECEMBER 1, 2010

33% of online donors will switch channels to become offline donors. Social media doesn’t raise money online Wrong. Social media sites like Facebook, Twitter, and YouTube have been successful raising money for Friends Asking Friends events. Online donors don’t give offline Wrong.

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Trend Online Giving Offline 78

Neon CRM

JULY 14, 2023

By using thought leadership and social media content you can build your nonprofit public relations strategy on pillars of trust and credibility. They’ve also shared thousands of pages, videos, social media comments, blog posts, and white papers discussing relief efforts and their own initiatives.

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Public Build Strategy Press 52

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). A Delicate Balance.

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Trend Technology Retention Channel 35

Nonprofits Source

NOVEMBER 20, 2016

82% of donors and members have downloaded a white paper in the last 12 months. 92% of nonprofits are using social media to promote their content online. Social media, search engine optimization, and email marketing are the top three channels that drive content distribution. Donor And Member Insights.

Content 90

Content Trend Marketing Nonprofit 90