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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169
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Five Nonprofits Maximizing YouTube’s Nonprofit Program

Nonprofit Tech for Good

Listing on the Nonprofit channels and the Nonprofit videos pages. First impressions are very important online and non-branded YouTube channesl pale in comparison to those nonprofits that utilize YouTube’s Nonprofit Program features, such as: UNICEF USA :: youtube.com/unicefusa.

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Why Event Vendor Partnerships Matter

Greater Giving

This allows for a comprehensive comparison. Follow these tips for effective vendor relationship management: Open Communication Channels Establish clear lines of communication with your vendors. Audience Compatibility Consider your audience’s preferences and demographics when selecting vendors.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. Let’s do a deep dive on one example so you can see how this might work.

ROI 67
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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. By comparison only 70% of small businesses use Facebook as part of their online strategy. Affiliate programs, organic search traffic and even offline advertising scored higher than social.

Facebook 260
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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

Emails are also direct marketing, but the sheer number of emails received throughout the day can make them feel less meaningful in comparison to a few personalized letters. . CharityEngine’s guide to multi-channel fundraising. , According to. a common mistake. GivingMail’s guide to digital campaigns.

Mail 94
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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

As always, make sure you account for your organization’s unique history by taking any giving trends found in your donor database into consideration alongside this industry comparison. ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. and 10 a.m.

Trend 52