Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Staff the organization’s social media accounts by monitoring follower activity (shares, likes, and comments) and ping those individuals with a way to volunteer or donate (or some other call to action).

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Since many policy makers (or their staff) may be monitoring social channels, it is another benefit. If other leaders in your field are using social channels, your CEO can easily connect for leadership conversations.

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NetWits

DECEMBER 2, 2010

You will also want to ensure that online communications are coordinated with offline communications such as direct mail efforts. Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters. Next, Determine Who to Contact.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

Here’s a few worth checking out and voting for: Connective Consciousness: Why Influencer Back Channels Work - [link] This panel I’m on with Sarah Granger, Brian Reich, and Ritambra Rana is going to rawk! Social Media Smackdown: Online VS Offline Impact - [link] coordinated by Kayta Andresen.

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Amy Sample Ward

NOVEMBER 23, 2011

If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. By last month, the user ratio between male and female had come up to about 70/30 and the country with the second highest number of users was India at about 13 percent.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. CTA matched to the right channel or combination of channels.

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Amy Sample Ward

NOVEMBER 18, 2009

You can join the conversations in the comments, or click through to the original posts to find what others are saying. They want to see what could happen if we serious commit to working together, on an offline. "It's I come across so many great conversations, ideas, and resources across the web ever day.

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Amy Sample Ward

APRIL 8, 2011

You can join the conversations in the comments, or click through to the original posts to find what others are saying. " How do your social media channels fit in your organization's emergency communications plan? These fall into two types: crises that originate in social media, and crises that originate offline.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. Yesterday, I spent most of the day offline at the Wisdom 2.0

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Amy Sample Ward

JULY 29, 2010

You can join the conversations in the comments, or click through to the original posts to find what others are saying. I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of July 29th).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Designated back channel moderators in the room to answer questions, throw links in the discussion while it was happening. Offline/Online Interaction.

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Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. And most of the growth in online is just simply cannibalization from other channels. And yes, you should post regular updates to Facebook, Twitter, and other social media channels. Whether it’s an online or offline donation, great donor stewardship is critical.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

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Connection Cafe

AUGUST 13, 2012

Post your comments in the form of a question. Respond to comments. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. Does social media influence their “offline” behavior/engagement toward your organization? Pin things. Make videos.

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Connection Cafe

SEPTEMBER 23, 2010

Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success. Not all fans are equal – fundraising differs between different channels and demographics so stay in tune with where the opportunities and right audiences are.

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Amy Sample Ward

JUNE 24, 2010

I’m thrilled to have the chance to share an interview with her here and encourage you to add your questions in the comments! What’s the difference between online and offline marketing – or is there one? This interview is part of her virtual book tour; check out the full calendar of events.

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Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. In the David Chiu world, it refers to a continuous feedback loop that includes both online and offline channels. Share in the comments below. development. Learn more about Greg on LinkedIn. Photo: Susan Chavez.

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Tech Soup

MAY 26, 2011

ACS collects data by tracking what is happening online and offline. Fundraising channels needs to be integrated. Strategy is key as it cuts across new and traditional media channels. Several hundred viewers watched the chat and sent questions and comments via the chat option during Nonprofits Live's inaugural session.

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Tech Soup

DECEMBER 14, 2012

TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. Let us know in the comments or join the conversation in our Digital Engagement community forum.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Feeding America also tracks conversions for donors using Google Analytics so they can follow the path of the donor – from a like or comment on Facebook to online donation form. “It is still a little clunky and requires work but that information is very valuable.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

The steps include reading, commenting, and sharing stories of personal behavior change. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. We view our social media channels as a fun on ramp to our ladder of engagement. If they aren’t successful, the consequences are dire.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Their job is to create, edit, repurpose, identify content across all our channels. We support it, guide it.". .

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

One of the approaches I've been thinking about lately is how professional learning through social media channels can be put into practice by using listening (and engaging techniques) for program development. Using social media is an enhancement to your offline professional networking and relationship building.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

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Care2

JUNE 5, 2009

For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. Encourage your offline members to donate online so you can capture their email addresses. Maximize email signup opportunities across your websites and social media channels. Please add your tips below!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. I spend a majority of my time listening and responding to questions, commenting on blogs, and tracking NWF's mentions and various programs.

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Connection Cafe

APRIL 28, 2009

He asked the question – is organizing the same whether it is done online or offline? And then, broke the 3 goals down into offline/online tactics: Offline. Test – make sure you are offering both online and offline opportunities to maximize participation and test effectiveness. Share success stories about both.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2005

What we do know is that both the online and offline work of every non-profit can be enhanced by a dynamic online community in which organizations and users support one another. And, according to a comment from Marnie Webb on a blog post, more content that includes examples of how nonprofits are using these new tools will appear soon.

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Tech Soup

DECEMBER 14, 2012

TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. Let us know in the comments or join the conversation in our Digital Engagement community forum.

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NTEN

SEPTEMBER 24, 2009

Supporters need a designated space to read about your cause, perhaps leave comments and give donations. Use Offline Channels to Drive Online Action. Both online and offline campaigns should flow together seamlessly, inspiring constituents to adopt your cause as their own. Develop an Integrated Campaign.

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Connection Cafe

MARCH 2, 2011

If you’ve had your finger on the pulse of constituent communication recently you know that the big term being thrown around is “integrated marketing/fundraising” Basically this is the concept of interacting with your constituents both online and offline and everywhere in between wherever that may be.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Many people left comments reflecting on how the landscape has changed for fundraising on social networks, including James Wu from Acumen who graciously expanded his thoughts into this guest post. As long as you have the proper infrastructure to support your community of proselytizers, scale becomes relative.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Dutch native Marc van Bree is a public relations practitioner with more than 5 years of experience communicating—on and offline—in the nonprofit and cultural environment.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. Once you have a policy around who will respond, you will get down to commenting and engaging in conversation.

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