M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . A quick reminder: email opens are tracked by tiny image pixels embedded in the content. When will this change go into place? What will this change? Read time: 3 minutes.

Rate 122

Rate email Open Change 122

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 271

Action Practice Tips Seattle 271

.orgSource

SEPTEMBER 19, 2023

Back in 2017, we could see that business was changing. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Kimberly Pendo AI is rapidly changing the world, and the non-profit sector is no exception. One of the biggest is whether AI-generated content is protected by copyright law.

Sponsor 221

Sponsor Associations North America Law 221

.orgSource

FEBRUARY 12, 2024

What has changed over time? What is changing in our industry? Content is easier to produce and more effective when all communicators understand the desired outcomes.” Adjust to changing circumstances. Integrate Strategy Effective strategy begins with an integrated plan. What is the future that we want?

Collaboration 221

Collaboration Marketing Integration Trend 221

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy.

Test 125

Test email Websites Sound 125

Forum One

MARCH 12, 2024

We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media.

Social Media 80

Social Media Images Video Media 80

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Whole Whale

FEBRUARY 9, 2024

Before we get to tips, it is important to note that the biggest change to search is here with Search Generated Experience (SGE). Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. More on content marketing here. Take the Course 5.

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. 6) Be willing to adapt and change your plans.

Fundraising 353

Fundraising Nonprofit Ideas Virtual 353

Forum One

JANUARY 17, 2024

At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy. AI may fundamentally change how we interact with information—even what we think a website looks like may be totally different in a year or two.

Digital 92

Digital Attitude Government Model 92

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

Digital 89

Digital Donor Work Calendar 89

Nonprofit Tech for Good

MAY 8, 2019

“The only constant is change,” saith Heraclitus. Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy.

Online 248

Online Hunger Metrics Drupal 248

.orgSource

MAY 15, 2023

What has changed over time? What is changing in our industry? Content is easier to produce and more effective when all communicators understand the desired outcomes.” Adjust to changing circumstances. Integrate Strategy There are plenty of incentives for collaboration. What is the future that we want?

Collaboration 221

Collaboration Marketing Team Integration 221

Amy Sample Ward

OCTOBER 4, 2010

So, here are some changes that I want to highlight that I hope deliver on that goal: Featured Resources : This rotating box at the top of the home page showcases resources that may have previously been buried in the site. I’ve transferred content that was previously on static pages into posts. About the Redesign.

Conversation 154

Conversation Place Content Phase 154

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing? Use your UTMs.

email 104

email Marketing Test Mail 104

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

Accessibility 52

Accessibility email United Kingdom Test 52

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. This includes what themes to hit and what type of content you’ll share. Set a time period for the test.

Social Media 98

Social Media Data Strategy Media 98

.orgSource

FEBRUARY 5, 2024

Welcome Risk and Change Entrepreneurs have an intimate relationship with risk. With a growing business, things change, but they don’t get easier. leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. CEOs need to be change agents. “Association 4.0:

Associations 221

Associations Jordan Environment Model 221

Nonprofit Tech for Good

AUGUST 6, 2023

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more.

Practice 244

Practice Fundraising Guide Channel 244

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 356

Twitter Practice Social Media Nonprofit 356

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Gains in conversions are slight and two degrees of engagement removed from opens, so it’s necessary to measure with extreme precision any changes in conversion rate relative to your tests.

Benchmark 79

Benchmark Blackbaud Report Online 79

Nimble AMS

NOVEMBER 11, 2022

Admins from any association can use Nimble AMS to drive lasting organizational change. Creating objects or new fields and making changes based on your association’s needs is simpl ified through clicks – not – code. Here’s how to get started. . Six features of Nimble AMS that will inspire Salesforce administrators.

Associations 118

Associations Adobe Software Widget 118

sgEngage

JULY 13, 2021

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. Findability. Scalability.

Websites 103

Websites Structure Template Design 103

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. But if your current website doesn’t get as much traffic as you’d like and the visitors you do get don’t stick around long, there’s a good chance that you need to make considerable changes.

Websites 256

Websites Nonprofit Guidelines Phone 256

Saleforce Nonprofit

JANUARY 19, 2022

Many organisations invest in creating compelling content to inspire supporters to give. Action 1: Get the Basics Right and Test, Test, Test. You can copy the mystery donor process to test how easy it is to donate. Have a process in place that regularly tests if everything works as it should.

Support 98

Support Online Conservancy Test 98

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Bloomerang

OCTOBER 13, 2023

Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line. If your subject line doesn’t align with the content inside, it can lead to disappointment and frustration, potentially damaging your nonprofit’s credibility.

Rate 99

Rate email Attention Open 99

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

sgEngage

SEPTEMBER 20, 2022

While there are many quick fixes nonprofits can make to update their digital strategy incrementally, making real changes often requires taking a long-term approach. However, most nonprofits will generally take the following steps when changing CRMs: Determine your needs. Test your website. Developing a new website.

Digital 66

Digital Strategy Websites Test 66

M+R

DECEMBER 13, 2022

Updating your landing page content to introduce you to new constituents. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. This might look like:

Fundraising 83

Fundraising America United States Track 83

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test.

Audience 107

Audience Social Media Content Media 107

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. Your audience’s perception of your nonprofit will change. Focus your efforts on changing aspects of your brand that your supporters find less appealing.

Nonprofit 119

Nonprofit Audience Library Research 119

NTEN

JUNE 4, 2013

In the current issue you''ll find: " Testing the Waters With Mobile Technology: What You and Your Peers are Finding ," by Kyle Henri Andrei, Idealware. " Leadership Cheat Sheet: 10 Steps for Planning Your Nonprofit App, from Allyson Kapin, Co-Author of Social Change Anytime, Everywhere.

Issue 90

Issue Mobile Journal Change 90

Get Fully Funded

APRIL 4, 2024

As you can see, just a few subtle wording changes turn a nonprofit-centric statement into a supporter-centric one. Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts. Enable recurring donations.

Donation 110

Donation Strategy Nonprofit Gift 110

Qgiv

FEBRUARY 20, 2024

From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97