Change Content Feeds Test 
Forum One
MARCH 12, 2024
We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media.
Nonprofit Tech for Good
APRIL 10, 2022
It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.
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Bloomerang
AUGUST 16, 2021
Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. How many people are you planning to feed? . How much food do you need to feed them, and within what time period? .
M+R
MAY 10, 2021
Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!
M+R
DECEMBER 13, 2022
Updating your landing page content to introduce you to new constituents. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. This might look like:
Beth's Blog: How Nonprofits Can Use Social Media
JULY 10, 2012
Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience.
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