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Association 4.0—A Playbook for Success

.orgSource

Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Welcome Risk and Change Entrepreneurs have an intimate relationship with risk. With a growing business, things change, but they don’t get easier. Association 4.0: Association 4.0

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

If you are a small business, you’ve no doubt completed your annual budget and hopefully your business plan for the new year. You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. A Strategic Marketing Plan brings goals into the picture.

Marketing 246
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Build a Board for the Digital Future

.orgSource

The faces change, but the concepts are entrenched. Most of the answers to today’s business questions involve technology. They know that we’re going to fix the problems.” The speed and agility required for problem-solving in fast-paced markets don’t leave room for wobbly positions or indecision.

Digital 221
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Want To Be a Leader? Get to Know Yourself

.orgSource

Be the change. Although understanding strengths and weaknesses is important, it’s not the whole picture. However, the benefits of exploring your inner dynamics extend far beyond business. Most of the members are running businesses larger than mine in very different industries, but our concerns are surprisingly similar.

Awareness 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Martech changes overnight. Market in Real Time Here’s an idea that requires imagination and an eye to the big picture. Scan the Landscape Internal collaboration is important, but it is only the beginning.

Trend 221
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5 Tips for Community Health Centers to Transition to New Fund Accounting Software

sgEngage

That’s why it is vital to make sure your team is prepared for the change and ready to identify the improvements that will increase your community health center’s efficiency and accountability. Name a point of contact who sees the big picture. Identify just one person to communicate with the software vendor. Think about the future.

Fund 95
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Association Technology Panel Discussion- Two Takeaways

Nucleus

Each member of this panel has been deeply involved in achieving transformational changes within associations in 2020, and each has seen that data and analytics is central to this process. At AACR, John McKenney found that a big-picture perspective was needed to break the cycle of IT being focused purely on one project after another.