Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Email Email is a versatile tool when it comes to virtual lobby days.

Virtual 163

Virtual Advocacy Channel Mobile 163

sgEngage

JUNE 25, 2021

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D.

Digital 66

Digital Donation Blackbaud Charity 66

Association Analytics

MAY 20, 2024

The traditional landscape of non-revenue includes royalty and affinity programs, advertising and sponsorships, education and events and products and services but there’s a new world of buying habits that offer associations new options and opportunities for non-dues revenue.

Associations 169

Associations Poll Industry Stream 169

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Are there 2020 trends that we will continue to see in 2022?

Online 100

Online Fundraising Benchmark Adwords 100

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Evaluation 251

Evaluation Government Director Facilitation 251

Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

EveryAction

MAY 2, 2023

An effective digital petition form should include a few key features and characteristics. Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.”

Advocacy 222

Advocacy Action Support Help 222

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Despite this limitation, the data included in this study can provide benchmarks that might be useful in informing how much your organization would like to spend on advertising.

Studies 87

Studies Music Benchmark Museum 87

Care2

OCTOBER 26, 2020

Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic. Organizations were urged to focus on individual direct marketing, especially digital, as in-person events and face-to-face programs were expected to decline.

Stats 69

Stats News Fundraising Benchmark 69

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. People who are active on Twitter tend to be plugged into current events and trending news. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 343

Twitter Practice Social Media Nonprofit 343

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Tech Soup

JULY 16, 2013

Libraries, nonprofits, and schools are already working hard to teach digital skills and competency, but they need support of the entire community to help people thrive in the technology age. Defining Digital Literacy. But first, what exactly is digital literacy? " The Role of Libraries. The Role of Schools.

Digital 66

Digital Literacy Community Build 66

EveryAction

JANUARY 11, 2023

Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. A high-barrier action—like calling a lawmaker’s office, writing a letter to the editor, or attending an event—indicates that a volunteer is ready to engage with your organization at a more robust level.

Advocacy 198

Advocacy Volunteer Analysis Action 198

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 70

Time Metrics Analytics Adopt 70

Forum One

MARCH 20, 2023

Thursday, April 13th, 10:00 – 10:30 am Over the last few years across the board, communications and marketing teams have had to increase their investment in digital advertising—from Google Ads to social media spend. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.

Denver 56

Denver Colorado Social Media Info 56

Nonprofit Tech for Good

OCTOBER 27, 2019

A set of digital graphics for your email promotion and social media campaigns to which you can add your organization’s logo. There are occasional opportunities to participate in webinars, Twitter Chats, and Facebook Live events during the launch of the 2020 Global Trends in Giving Report. Responsibilities of Partnership. How to Apply.

Global 203

Global Trend South Africa Report 203

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. These types of reports may include benchmarking data, but that data will be much more specific than reports that explore broad trends.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . It seems inevitable that Facebook fundraising will represent a piece of all nonprofits’ digital fundraising pie, so what are fundraisers and donors using the platform for?

Platform 98

Platform Facebook Tips Social Media 98

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

Practice 341

Practice Online Fundraising Nonprofit 341

M+R

AUGUST 14, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. What’s working in sub lines right now?

Audience 52

Audience Research Free Test 52

M+R

AUGUST 7, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. What’s working in sub lines right now?

Test 52

Test Broadcast Influence Fun 52

Connection Cafe

MAY 9, 2013

At first this convenient numeral system that included simple combinations of digits and a zero (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) interested mainly mathematicians. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 128

Charity Lesson Marketing Digital 128

Nimble AMS

DECEMBER 16, 2020

Did you ever imagine that your organization might have to turn on a dime to work from home, cancel planned in-person events, and continue to engage with members and colleagues in an all-virtual environment (all while figuring out how to home school your children)? Plan for hybrid (in-person/virtual) events. Me neither.

Virtual 78

Virtual Associations Headline Amazon 78

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 217

Facebook Raise Fundraising Audience 217

Classy

JULY 28, 2021

Additionally, there’s an 11-14% lift in mobile conversion rates when digital wallets are enabled. Classy customer GallantFew enabled ACH and digital wallet payment options through Classy Pay. Their 2021 event held on Classy brought in $80,000 more in online donations than their 2020 event.

Experiment 93

Experiment Donation Ideas Create 93

Forum One

JANUARY 19, 2023

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 60

Websites Change Management Digital Government 60

Connection Cafe

OCTOBER 23, 2013

Nonprofit organizations invest hundreds of thousands of dollars in driving potential fundraising event participants to register online and use sophisticated tracking to measure which efforts produce the best results. Yet we found that once a participant finds their local event, the user experience loses its energy and enthusiasm (and ease).

Registration 35

Registration Benchmark Photography Stats 35

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events.

Benefit 64

Benefit Marketing Change Time 64

CauseVox

APRIL 22, 2022

No matter the type of event you’re planning, we’re here to help you and your donors spring into giving. These types of fundraisers are popular because they have the potential to raise twice as much compared to other digital fundraising campaigns. Types of “Athons”. To watch the full recording, click here.

Practice 71

Practice Fundraising Registration Sponsor 71

Forum One

OCTOBER 13, 2022

The annual Nonprofit Technology Conference (NTC) is NTEN’s signature technology event. Presenter(s): Steven Bond, Managing Director of Digital Marketing, Forum One; Christina Crawley , Managing Director of Marketing, Forum One. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.

Colorado 46

Colorado Digital Audience Denver 46