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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Keep in mind that a virtual advocacy campaign starts with the right software. Use technology with a face-to-face component. .

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What is Planned Giving?

sgEngage

Planned giving, often called” legacy giving,” is the process by which a donor or prospective contributor produces a financial or estate plan to donate something of value to an organization at a later time. Planned giving bequests account for nearly 10% of charitable giving revenue.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Work With Influencers. Influencers are prominent online figures with sizable, dedicated followings. Influencers can lend some legitimacy to your nonprofit or help you connect with a community you haven’t been able to reach.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. When you want to give validity and structure to ideas, put them in writing.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

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Thursday Thoughts | Supporter habits to build this year

EveryAction

Relationship building is the cornerstone of any good development plan, and it can take a while for a potential donor to be ready to give that first gift, or for a current donor to decide to “level up” their giving. It’s where chief executives can embrace the role of chief influencer.

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