Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Tips Online Management Help 267

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

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Lesson Marketing Amazon Adopt 293

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. To read more about the nonprofit’s specific results, explore the Susan G.

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Audience Facebook Challenge Group 82

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 267

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Pamela Grow

OCTOBER 4, 2023

Without the assistance of community-minded individuals just like you, we wouldn’t be able to serve those in our community each year. But we’ve got the solution you’ve been waiting for – a donor-centered appeal letter template that will resonate with your supporters and drive real results.

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Template Results Fundraising Storytelling 52

Get Fully Funded

MARCH 16, 2021

There is a lot to figure out to ensure you send your appeal as efficiently and cheaply as possible, AND that it gets the results you’re looking for. Keep in mind that if you ask donors to give for something specific, you’re obligated to use the money on that specific thing. Who is in your audience and how many are there?

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Results Mail Nonprofit Money 98

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Audience Campaign Phase Virtual 83

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Featured snippets are special call-outs shown in Google results above the link to the result from which the snippet came. It’s actually a win-win! . What are featured snippets?

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Language Google Search Content 246

Nonprofit Tech for Good

SEPTEMBER 8, 2022

Get your event on donors’ minds early and in front of sponsors amid annual budget planning. Direct all your promotion to the website so folks can take action to support your cause and event as soon as they hear about it. Send Save-the-Dates. Make sure your live-scoring platform is reliable and simple to use.

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Sponsor Fundraising Registration Contest 318

.orgSource

JULY 25, 2023

Yet, if you are a wizard with keywords, your audience will hear you. There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.),

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Team Marketing Build Analysis 221

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 342

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Social Media Guide Media Social 97

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Strategy is vital.

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Benefit Marketing Change Time 64

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

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Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? From here you’ll be able to understand which of your marketing efforts are getting the best results. We recommend first ordering the UTM parameters to group results – like this: Be a rule follower.

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Donor Track Campaign Facebook 294

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. The key, though, is doing it in a way that delivers maximum ROI.

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Facebook Fundraising ROI Virginia 242

Byte Technology

JANUARY 5, 2016

Having a profound and clear presence in the virtual world is one of the best ways to ensure your message and mission are being communicated to the widest audience possible and that the message is translating into time, talent and dollars for your group. It’s where you can easily connect with your board members, donors and constituents.”

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Social Media Channel Profit Results 100

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Product Virtual Survey 320

Bloomerang

JANUARY 25, 2024

Segment donor audiences for communications that will land With more than 1.8 If you aren’t communicating the right things to the right donor audiences, you won’t see much in the way of results. million nonprofit organizations registered in the U.S. you’ve got a lot of competition. Are you trying to reach previous EOY donors?

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Guide Fundraising Retention Nonprofit 83

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

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Nonprofit Audience Library Research 120

Byte Technology

MARCH 25, 2015

Does your organization appear in the top five search results? With that in mind—and aside from securing a qualified professional designer who can guide you through the ins and outs of SEO—there are some very simple ways to stand and be recognized on the Holy Grail of search engines. Who is your target audience? The top ten?

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Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags.

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. In this guide, we’ll explore the top secrets your nonprofit can use to access its social media potential and drive more results. Track reliable results. Let’s dive in!

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Social Media Media Build Social 52

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 300

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Care2

MARCH 3, 2023

Nonprofit video stories captivate the hearts and minds of your donors, helping to drive meaningful results that support your cause. However, recent studies have shown that, due to increasingly shorter attention spans, audiences are more likely to engage with shorter, episodic videos, as opposed to one long piece of content.

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Video Captivate Program Attention 53

Whole Whale

SEPTEMBER 15, 2023

When it comes to integrating artificial intelligence (AI) into the nonprofit sector, there’s an emerging trend that organizations need to be mindful of – the use of humanoid AI avatars. This can result in unsettling user experiences, potentially alienating audiences instead of engaging them.

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Avatar Problem Audience Integration 52

Bloomerang

JANUARY 7, 2022

Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. Studies show the more you can break down your goals and results for your donors, the more success you will have in raising money. .

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Structure Goal Communication Effective 81

Bloomerang

JULY 27, 2021

You can apply the same blueprint again and again and know the stories will be well received by your audience. . Your audience is more likely to connect with one individual than they are with a massive group. After you choose your character, think about how you can make them relatable to the audience.

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Story Storytelling Indianapolis Indiana 124

Bloomerang

JANUARY 3, 2022

Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Why you should evaluate your end-of-year fundraising campaign .

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Evaluation Metrics Campaign Fundraising 109

sgEngage

JANUARY 26, 2024

To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership. Highlight the results of your campaign: Once your awareness campaign wraps up, let your corporate partner know the results and how their support made a difference.

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Awareness Campaign Business Collaboration 70

Forum One

AUGUST 16, 2023

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Then you can begin looking at your data with a direction and purpose in mind. Goal setting matters a lot here.

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Story Report Data Blended 60

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving.

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Fundraising Donor Celebrate Chicago 100

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Storytelling Skills Develop Help 97

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t. Let the results guide you!

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Digital Program Tips Nonprofit 118