Care2

MARCH 3, 2023

Nonprofit video stories captivate the hearts and minds of your donors, helping to drive meaningful results that support your cause. However, recent studies have shown that, due to increasingly shorter attention spans, audiences are more likely to engage with shorter, episodic videos, as opposed to one long piece of content.

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Video Captivate Program Attention 53

Byte Technology

MARCH 25, 2015

Does your organization appear in the top five search results? With that in mind—and aside from securing a qualified professional designer who can guide you through the ins and outs of SEO—there are some very simple ways to stand and be recognized on the Holy Grail of search engines. Who is your target audience? The top ten?

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Search Results Profit Google 100

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

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Nonprofit Audience Library Research 119

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. The key, though, is doing it in a way that delivers maximum ROI.

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Nonprofit Tech for Good

DECEMBER 20, 2018

Videos with Mobile In Mind. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. Get their attention with a “hook” (i.e.

Social Media 266

Social Media Video Marketing Practice 266

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Awareness Campaign Business Collaboration 72

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags.

Search 59

Search Alternative Social Social Media 59

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Direct mail is too often associated with the past.

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Mail Campaign Donor Tips 52

Amy Sample Ward

OCTOBER 20, 2009

Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. The result is a tagline with punch and focus. Open minds. Saved by the tagline!

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Award Attention Montana Cleveland 129

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Media Cause

SEPTEMBER 1, 2022

An influencer brings a human face to your brand and can be used to leverage their existing relationships and loyal audience base. Micro-influencers provide more authenticity, often cost less than running an ad campaign, and can help you reach a more niche and engaged audience. . Content matters.

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Social Media Trend Media Social 52

Candid

SEPTEMBER 27, 2023

This handy guide includes ready-to-use phrases that are sure to get results in your annual appeal—and in any other fundraising campaign. Help donors find and give to your cause online Fifty-five percent of people who interact with a nonprofit on social media take action, and of this group, 59% consider donating money as a result.

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Free Help Fundraising Storytelling 119

M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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Guidelines Audience Language Content 90

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving.

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Bloomerang

OCTOBER 23, 2023

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Since negative information draws greater attention, many may believe it has greater validity. This might be why bad news seems to garner more attention.

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Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. To optimize the visitor experience navigating your website, keep the following best practices in mind: Develop a navigation menu.

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Effective Create Strategy Nonprofit 119

Candid

MAY 18, 2023

This blog will provide you with an understanding of how Google Ad Grants work and outline how your organization can participate in the program to draw attention to your mission-driven work online. Google Ad Grants enable nonprofits to show up at the top of the results page when people search for information related to their organization.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

Nonprofits Source

FEBRUARY 24, 2023

Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services. Adjust your digital marketing strategy according to these responses to make clients feel valued and drive better results.

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Map Digital Business Marketing 52

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Analyze your results. Sponsorships page.

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WordPress Content Strategy Create 52

Qgiv

JANUARY 12, 2023

And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results.

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Social Media Strategy Media Donor 52

Qgiv

JUNE 6, 2023

When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do you target the right audience for Facebook Ads for nonprofits? Widening your audience reach provides your organization with more opportunities to expand your fundraising campaigns and raise more money for your cause.

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Facebook Guide Demographics Nonprofit 86

sgEngage

JULY 20, 2023

By sharing compelling stories that highlight the real-life transformations resulting from their work, your grantees can demonstrate the impact they have on their communities. By using storytelling, nonprofits can translate abstract concepts into relatable narratives that capture the attention and empathy of their audience.

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Storytelling Impact Help Demonstration 63

sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Update your “About Us” page with the most recent accessibility guidance in mind? Target relevant keywords.

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Tips Search Websites Nonprofit 92

sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day.

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email Communication Effective Fundraising 76

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. And the results speak for themselves. Does anything come to mind immediately?

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Storytelling Fund Raise Music 139

sgEngage

APRIL 20, 2021

Marketing your program online allows you to reach a much wider audience than traditional outlets, especially when used strategically. To capture as many prospects’ attention as possible, build out your multichannel marketing strategy for your recurring gift program platforms such as: Social media.

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sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day.

email 69

email Communication Effective Fundraising 69

Get Fully Funded

AUGUST 14, 2023

So, give this effort the time and attention it deserves! Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Here, it’s important to talk about the Who, Why, and What to give your audience context for what’s about to happen.

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Campaign Online Fundraising Social Media 98

Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. And, now, years later, I can get the results I’m looking for with an appeal or a fundraising email, because I developed the skill through practice. Accept that people have short attention spans these days.

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email Fundraising Sound Sample 126

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! Using these three components together in the right ways can help you see real results in your donor acquisition program. And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation.

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Donor Social Media Websites Content 84

Bloomerang

AUGUST 21, 2023

Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Prioritize donor stewardship : Focus attentively on donor stewardship and engagement to build strong, long-lasting relationships with your supporters. Have you brought this to the attention of your CEO and board?

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Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Story Build Storytelling Images 59

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Content Test Student Audience 105

Candid

APRIL 13, 2021

Keep in mind, however, that you should measure meaningful conversions. Even if your mission has a narrower focus, you can use your Google Ad Grant to promote your message to a brand-new audience, the first step in increasing contributions. This audience will be more likely to click on your ads and interact with your volunteer page.

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Grant Google Problem Analytics 98

Bloomerang

FEBRUARY 21, 2024

The best live auction items are relevant to your unique event audience’s interests, hard to come by for the average person, and reasonably priced. Auctioneers have to capture the audience’s attention with eye-catching items that spark bidding wars. Search for someone who your audience would be excited about.

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Artist Classes Arts Local 73

Allegiance Group

NOVEMBER 2, 2023

By placing the donation button on every page, you reinforce its presence in the minds of your website visitors. ” These small yet impactful design choices can make a significant difference in capturing the attention and generosity of potential donors. It serves as a platform to drive traffic, educate, and engage your audience.

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