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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become.

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Should Your Hybrid Event Attendees Interact With Each Other?

AccelEvents

One challenge that event planners are anticipating is audience interactions. Hybrid events involve in-person audiences with the live event portion and then remote attendees participating through the virtual event platform. . However, it can be difficult to tailor the event to both virtual and in-person audiences. .

professionals

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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. At the same time, the organization sought to continue nurturing relationships with existing donors, corps members (teachers), and alumni.

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Trainer’s Notebook: Online Interaction Tools To Engage Your Audience in the Room and Beyond

Beth's Blog: How Nonprofits Can Use Social Media

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience. I tested a few different options and here’s what I learned so far.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause.

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#AI4Good: Augmenting Human Interaction

Beth's Blog: How Nonprofits Can Use Social Media

This week I interviewed long-time blog reader, Alison Lowndes who I first met via my blog as a regular commenter. AI and ML is all about freeing up staff hours because they are spending less time on tedious, laborious tasks. . But now, AI can analyze many more scans in less time with a great deal of precision.