article thumbnail

Delivering the right message to the right audience, every time

Big Duck

Segmentation can be key to reaching the right audience with the right message, both inside and outside an organization.

Audience 115
article thumbnail

Sponsorship Audience Data Hack 

The Sponsorship Collective

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have no idea how to procure said audience data. […].

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Let’s explore an example.

article thumbnail

How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.

Benefit 64
article thumbnail

Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

By the time a new direction is approved, the plan may already be out of date. You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. The post <strong>Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?</strong>

Structure 251
article thumbnail

Audience & Message Research: free webinar on August 16

M+R

Read time: 3 minutes ICYMI! Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so!

article thumbnail

Q&A: Fundraising Best Practices When Connecting With Diverse Audiences

Bloomerang

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. We have a committee standing to assist me, however, because DEI is ever evolving, we spend a lot of time discussing the changes and our work hasn’t been fully realized by all.