Delivering the right message to the right audience, every time
Big Duck
JUNE 28, 2023
Segmentation can be key to reaching the right audience with the right message, both inside and outside an organization.
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Big Duck
JUNE 28, 2023
Segmentation can be key to reaching the right audience with the right message, both inside and outside an organization.
The Sponsorship Collective
MAY 25, 2022
If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have no idea how to procure said audience data. […].
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CauseVox
MARCH 1, 2024
Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Let’s explore an example.
Media Cause
FEBRUARY 16, 2024
One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.
.orgSource
DECEMBER 12, 2022
By the time a new direction is approved, the plan may already be out of date. You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. The post <strong>Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?</strong>
M+R
AUGUST 14, 2023
Read time: 3 minutes ICYMI! Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so!
Bloomerang
AUGUST 3, 2023
It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. We have a committee standing to assist me, however, because DEI is ever evolving, we spend a lot of time discussing the changes and our work hasn’t been fully realized by all.
Top Nonprofits
FEBRUARY 16, 2022
Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. As we head into the new year, you’re likely evaluating last year’s successes and shortcomings, making this the perfect time to adjust your marketing strategies.
NonProfit Hub
JULY 13, 2021
How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?
Forum One
AUGUST 19, 2021
How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.
Qgiv
SEPTEMBER 11, 2023
With Giving Tuesday right around the corner, it’s time to start thinking about your marketing strategy for the holiday. These key times to ask for donations on Giving Tuesday can help you increase your organization’s visibility throughout the day. The second highest time is from 4:00 p.m. to 8:00 p.m. to 2:00 a.m.
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. On when the best time is to post to your social media feeds, check out this inforgraphic for more detailed information about that.
CauseVox
MARCH 24, 2022
You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.
Achieve
MAY 10, 2021
At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.
sgEngage
MARCH 18, 2022
Komen found that many peer-to-peer fundraiser participants were resistant to ask their friends and family to donate to a cause they supported during the pandemic, a time when many were facing financial and personal hardship. In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results.
Eric Jacobsen Blog
JANUARY 22, 2024
Need to show others -- whether a large audience or one person -- that you have shared commonalities. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible. Are trying to deliver difficult news and want to show empathy.
Nonprofit Tech for Good
SEPTEMBER 5, 2023
This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”
Forum One
AUGUST 24, 2021
Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.
Greater Giving
FEBRUARY 16, 2023
The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.
Greater Giving
FEBRUARY 10, 2022
Thanks to Greater Giving’s Online Bidding platform, both in-person and remote guests could bid on silent auction items at the same time, and they all got to enjoy the exciting live auction together. The atmosphere at the in-person event was infectious, and everyone present and watching from home had a great time. FIND OUT MORE!
Media Cause
OCTOBER 13, 2021
So, next time you’re in one of those meetings where every lead has a different goal in mind, remember that it really is possible to design user journeys that support fundraising, advocacy, and all the other objectives. The post An Integrated Approach to Audience Engagement appeared first on Media Cause.
TechImpact
MAY 1, 2014
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Fill a niche.
Byte Technology
FEBRUARY 9, 2017
But how does one go about ensuring that their site doesn’t get just one-time visitors but rather garners a consistent and dedicated user base? Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading. Loyalty.js while decreasing bounce rates.
Nonprofit Tech for Good
JANUARY 29, 2024
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause.
Achieve
AUGUST 12, 2021
Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you. Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Millennial Impact Report. As of 2019, 90.4%
Association Analytics
MARCH 13, 2024
Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Finally, you’ll want to consider the time decay of your offered activities. Once you’ve decided on how you’ll base your score, it’s time to put it into action. a webinar for executive-level members).
Nonprofit Tech for Good
JULY 4, 2011
At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. The world is getting smaller with each passing day, and nonprofits as the agents of social good , should try to think bigger and stretch their Twitter wings beyond their own time zones.
Nonprofit Tech for Good
OCTOBER 17, 2023
It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.
Byte Technology
JANUARY 5, 2017
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? You’ll then be prompted to enter your website’s URL, choose an account name, a country and a time zone. They know what products and services they want.
M+R
MARCH 19, 2021
Read time: 1 minute. It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Have you ever seen this kind of “donor profile”? Or relied on one yourself? We need more refined tools and thoughtful approaches.
Forum One
MARCH 23, 2021
So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?
Get Fully Funded
AUGUST 8, 2022
It takes resilience so that every time you hear “no,” you don’t let it stop you, especially when times are hard, the economy is tanking, or some other crisis is looming. Not only is asking for donations uncomfortable at times, but with SO many great causes out there to donate to, WHY would someone choose your cause? Y’all.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 9, 2014
The methodology and report provide some great insights about how to think about social media behaviors of our audience. Dabblers post two to four times a week. Enthusiasts post five times a week or more. Do you have an understanding of the nuances of your audience social media usage? Let’s dig in.
Nonprofit Tech for Good
JANUARY 19, 2024
You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. You’ve heard this one a million times about social media, too!) Search Engine Optimization.
Association Analytics
FEBRUARY 20, 2024
Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.
NonProfit PRO
JANUARY 27, 2023
Is this event still working for your audience, your organization, and your team? Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders. As a nonprofit administrator, have you ever inherited a fundraising special event?
Achieve
DECEMBER 11, 2017
billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. refine your audience by location.
Saleforce Nonprofit
JANUARY 25, 2022
An integration between your customer relationship management (CRM) platform and online fundraising platform is a simple time-saving solution that can help you collect all of your donor data in one place. HOPE Atlanta did just that with the integration to create more time for donor stewardship. “As Eliminate the Risk of Error.
Bloomerang
NOVEMBER 16, 2021
Often, that means we’re pressed for time. That also means that we’re likely to devote less time to things that feel like they’re not directly contributing to your nonprofit’s bottom line. . Keep reading for three content creation tips to use when you’re short on time, as well as a few examples I’ve brainstormed just for you. .
DonorPerfect
JULY 11, 2023
Garnering interest in your cause and recruiting new audiences to support you is a worthwhile investment. But that’s not to say Read More » The post 5 Tips to Secure Second Gifts from First-Time Donors appeared first on Nonprofit Technology & Fundraising Blogs.
Association TV
MARCH 16, 2022
Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? This is a killer example of knowing your audience.
Nonprofit Tech for Good
NOVEMBER 13, 2023
Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.
Museum 2.0
OCTOBER 1, 2019
Audience engagement is the easiest and hardest thing about our work. We’re pretty good with time tickets. Many of us spend some quality time getting good stuff on the walls. Many of us spend some quality time getting good stuff on the walls. Audience engagement is part and parcel to the survival of our work.
Bloomerang
NOVEMBER 2, 2021
One of the biggest things that holds people back is the thought that they don’t have enough time—to take the next step, make that phone call, complete that project, etc. Often it can feel like life is too overwhelming and there simply isn’t enough time to add one more thing to your to-do list. . Tomorrow isn’t promised.
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