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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Will you send them additional content resources?

Create 169
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3 Ways To Create Better Content Marketing

TechImpact

Create content that your target audience cares about, and can use in their every day life. Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. With your target audience already set, it’s time to go out there and engage with that community.

Content 138
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Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing? Content marketing and your nonprofit. Am I right?

Content 201
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Digital Priorities the Mission-Driven Sector Must Address in 2024

Forum One

In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust. Sharing our learning—in white papers, guides, webinars, and conferences—is a key way we follow our own advice to build trust and community in our sector.

Digital 92
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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy?

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4 Quick Tips for an Engaging Nonprofit Website

NetWits

To make a LASTING impression, you have to make a FIRST impression. “… the colors, the layout and the presentation of headings are all evaluated before any content is actually absorbed” –Jason Gross from Smashing Magazine writes. Make content scan-able with headings and links that resonate with your audience. Are they correct?

Websites 168
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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Your nonprofit can co-create high quality content that is of value to your audience.

Influence 115