Your Audience’s Content Is King (and Your Content Is Subservient to It)
JUNE 5, 2017
In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. Social Listening and Social Media Content Analysis. Content is indeed king.