Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. Social Listening and Social Media Content Analysis. Content is indeed king.

How A Nonprofit’s Content Marketing Engages Audiences

TechImpact

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Content marketing is a two way street. Positioning your target audience.

Is Content Really King?

Connection Cafe

That would symbolize increased engagement, and it’s proof that we are speaking on matters relevant to our audience. You know what content generated the most clicks on our web site? Nonprofit Marketing Content marketing Nonprofit Storytelling Social Media storytelling

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Define your target audience.

How To Find Your Nonprofit’s Social Media Audience

TechImpact

The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising content marketing email marketing fundraising mobile Mobile Fundraising Mobile Technology nonprofit nonprofit technology nonprofits npTech online donations social media technologyYou know you should be tweeting, posting, sharing, and engaging.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares.

One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Beth's Blog: How Nonprofits Can Use Social Media

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Six Types of Visual Content.

Understanding Your Audience

Connection Cafe

Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. If you think people would be interested in frequent engagement, brainstorm ways to create unique content on a regular basis and use social media to engage people daily or weekly. It’s important to keep focused on details that involve your audience and in turn give your constituents the best service in all areas, including online. Author: Alissa Ruehl.

How Make-A-Wish is Telling New Stories with Audience Personas

See What's Out There

The post How Make-A-Wish is Telling New Stories with Audience Personas appeared first on The See3 Blog. strategy audience personas content marketing content strategy make-a-wish nonprofit communications nonprofit marketing see3 See3 Communications

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

Lethal Generosity and a Simple 5 Step Content Marketing Plan for Your Nonprofit

NetWits

Content Marketing takes lethal generosity if you want to succeed. If you’re a nonprofit thinking about content marketing then put the “ Lethal Generosity ” concept into your plans. First , understand the challenges of content marketing for nonprofits.

Be Engaging: Four Plugins That Foster Audience Loyalty

Byte Technology

Of course there are some absolute must-do rules to follow, such as offering new and consistently great content o,r for e-tail sites, giving your customers some sort of take-away value that will have them coming back for more. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. Flickr Photo by Matthew Field.

Tools Galore: How To Track What Content Resonates With Your Audiences

Frogloop

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? This will help your organization improve your understanding of what your audience responds to.

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Content Strategies for Nonprofit Websites

VisionLink

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Be sure to convey your passion & expertise in a language your audience will understand.

3 Ideas for Inspired Social Media Content

Connection Cafe

I get excited when I see content from nonprofits. Give your audience a behind – the – scenes look at your organization by introducing them to staff and volunteers. Curated Content : . Look for content that fits your brand and would be valuable to your audience.

5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.

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Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing?

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

The Attention Economy: How to Turn Your Audience into Passionate Subscribers

See What's Out There

One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.

How To Get More Online Donations With Content Marketing

Nonprofits Source

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent?

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

Insider Tips for Nonprofit Content Marketing at Healthcare Organizations

Connection Cafe

Content’s role in nonprofit marketing grows by the hour. So, as your organization works to create content that invites and inspires, it’s important to ensure everything is created with your audience in mind.

Does Your Audience Grok Your Message?

Connection Cafe

Last month Lacey Kruger kicked off the first in a series of blog posts on content strategy that she and I will be posting with the excellent Content is King. Her post is a great primer on why it’s so crucial to pay attention to content on your web site. This month I’ll be describing a strategy document you can use to focus your website content on the things that matter. Use it as a common language for all of your online content and outbound communication.

3 Ways To Create Better Content Marketing

TechImpact

Create content that your target audience cares about, and can use in their every day life. Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. that’s been stocked with content.

Using Social Media to Speak *With* Your Audience.

SocialFish

Have a policy change to communicate to your audience? But what does your audience do when they want to reach you with a question, idea, concern, or suggestion? So building a custom experience to learn from an audience or host a Q&A is simply not an option.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful!

What Social Media Analytics Can’t Tell You About Your Audience

Beth's Blog: How Nonprofits Can Use Social Media

The methodology and report provide some great insights about how to think about social media behaviors of our audience. According to the study, 85% of social media updates come from enthusiasts, however this group represents only 29% of a company’s social media audience.

Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

Successful website owners and administrators all have one thing in common: they know their audience. They know what sorts of content they want to read and explore. So how does one begin to seek out an understanding of their target audience? But be sure to use the tracking data for what it is intended: to give you ideas for tweaking your site to make it the most user friendly for your target audience.

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. Key Nonprofit Content Marketing Trends.

Tools to Help Grow Your Social Media Audience

NonProfit Hub

Use this tool for straightforward audience growth on Twitter and Instagram. They’re likely to follow your brand back, and like your content, too. Buffer helps you schedule your Twitter content in advance. Jason Grad is a guest contributor for Nonprofit Hub, and Founder of Bstow.

Active Training: To Get Nonprofit Audiences Engaged, Keep Them Moving

Beth's Blog: How Nonprofits Can Use Social Media

Keeping nonprofit audiences engaged during training can improve your outcomes. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. The energizer can be connected to the content or just a movement exercise or stretch.

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Don’t automate your content, humanize it

SocialFish

The answer to this would be a social media management (SMM) tool, which allows you to schedule and queue posts without having to visit each platform to share content with your audience. Content Strategy Implementation Industry Insider

3 Alarming Stats About Nonprofit Content Marketing

TechImpact

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. Image courtesy of mdsone.com.

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Optimize Your Nonprofit’s Content Marketing

TechImpact

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Image courtesy of Web Business Agenda.

5 Steps to Content Marketing Success for Arts and Cultural Nonprofits

Connection Cafe

According to the new Nonprofit Content Marketing report from Blackbaud and Content Marketing Institute , 38% of nonprofits plan to increase their content marketing budget in the next twelve months. How can arts and cultural organizations start leveraging content marketing?

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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. 10 Steps to Create a Content Calendar. 1) Organise your existing content.

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.”

How to Use Content Curation To Grow Your Online Presence

SocialFish

However, Google did not have to create all of this content but rather just curate it for others. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. Content Strategy