Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 84

Test Audience Research Interview 84

Nonprofit Tech for Good

DECEMBER 13, 2021

You’ll need to understand both elements and how they work together, for a successful end product. Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet.

Websites 304

Websites Analytics Project Proposal 304

Media Cause

JUNE 7, 2023

What is AI, and How Does it Work? AI, if used correctly, can be extremely useful for coming up with new ideas or saving time on administrative or repetitive tasks, but if misused, it can cause a host of problems, some of which we’re still discovering. It’s better to double-check than to potentially falsely lead your donors or audience!

Content 40

Content Practice Search Research 40

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. You’re ahead of the game if your organization addresses a problem affecting communities across the country. Low clicks and CTRs indicate you’re not engaging your target audience.

Grant 98

Grant Google Problem Analytics 98

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Business goals : What problem are you trying to solve? Audiences: Which audience groups are you prioritizing?

Audience 46

Audience Design Help Structure 46

Whole Whale

MAY 2, 2024

problem, here is an awesome list of potential tasks that might be perfect for your interns. They should answer questions the staff has about performance, give a 30k foot view of what happened, and generate insights about what’s working in a report. Have interns update content with new statistics, research, and internal cross links.

International 98

International Program Ideas Data 98

NonProfit Hub

MARCH 4, 2021

One of the ways to do this is to spend fewer resources on messaging that doesn’t resonate with your audience. Here is a nonprofit’s guide to problem-solving. They aren’t positioning themselves as a solution to a burning problem. More than ever, nonprofits need to find ways to be more efficient and impactful.

Problem 67

Problem Guide Language Causes 67

Nonprofit Tech for Good

MAY 8, 2020

She has worked with Candid, Cornell University, the United Nations, and Vital Voices Global Partnerships, among others. Physical distance from audience. Authenticity is the validation of the nonprofit’s work and legitimacy by a third party — what is sometimes referred to as “social proof.” Limited budget.

Storytelling 292

Storytelling Digital Channel Profile 292

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Confront problems quickly and openly using objective information.

Collaboration 221

Collaboration Marketing Integration Trend 221

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience. Craft a compelling storyline.

Video 105

Video Support Tips Audio 105

.orgSource

APRIL 29, 2024

Fast forward just 40 years, the world has a smartphone in its pocket and a PC sits on every work desk. Like any new hire, you should have an idea of how this addition to the team will work. Most leaders understand AI’s tremendous potential to support operations and to make work exponentially easier. What are AI’s strengths?

Learning 221

Learning Brain Associations Training 221

Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. The good news is that many tools are incredibly user-friendly, and experimentation can be one of the best ways to learn what works for you. But if you’re just starting out, you’re not behind! Copyediting.

Social Media 79

Social Media Images Video Media 79

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Quick Takes—These 20-Minute Snap Shots for Smart Outcomes offer solutions to practical problems like these: We launched our new AMS.

Sponsor 275

Sponsor Associations Law Hype 275

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Types of advertisements, topics, and content they respond to.

Communication 98

Communication Campaign Channel Measure 98

Connection Cafe

FEBRUARY 12, 2020

Working in marketing at a university is one of the hardest jobs in the world. The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy?

Education 44

Education Content Strategy Texas 44

Candid

APRIL 22, 2024

Depending on the request for proposal, specific funding criteria that we may look for include geographic location, groups engaged in movement-building and organizing work to advance systemic and structural changes, and organizations that have budgets under $2 million and are led by and for women, girls, and nonbinary leaders of color.

Relationship 80

Relationship Build Organization Philanthropy 80

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Web3 draws its name as the third iteration of the internet. Transparency to keep donors updated on how funds are used.

Attention 325

Attention Avatar Virtual Internet 325

Forum One

MAY 28, 2024

These awards honored Forum One’s work in building websites, digital tools, and virtual experiences for our clients. Forum One worked with the Oregon Zoo to redesign its website as part of its strategic efforts to deliver an inspiring guest experience and better convey its offerings and impact.

Award 80

Award Oregon Museum Policy 80

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. This includes what themes to hit and what type of content you’ll share.

Social Media 98

Social Media Data Strategy Media 98

Qgiv

SEPTEMBER 1, 2021

Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform. If you’re unsure if you have the time to manage a TikTok account for your nonprofit, create a draft content calendar.

Marketing 117

Marketing Madagascar Guide Social Media 117

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Confront problems quickly and openly using objective information.

Collaboration 221

Collaboration Marketing Team Integration 221

Media Cause

FEBRUARY 21, 2024

Whether you’re working to end sexual violence or advocating for unhoused residents, the first building block of a successful digital advocacy campaign begins with telling an impactful story. #1. Once you’ve identified your organization’s “why”, you can create an even more compelling story for your audience. #2.

Advocacy 52

Advocacy Digital Campaign San Francisco 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 343

Twitter Practice Social Media Nonprofit 343

M+R

JULY 10, 2023

It never really worked, though. The problem lies in thinking of editing as a process of correction — where a better, more knowledgeable, or more experienced writer fixes the shortcomings in a draft. What brand guidelines do you need to follow to be transparent and honest with your audiences? Or, not only that.

Guidelines 90

Guidelines Audience Language Content 90

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

Storytelling 103

Storytelling Skills Develop Help 103

Association Analytics

JUNE 21, 2023

You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. Make it simple for your audience.

Associations 319

Associations Challenge Data Taxonomy 319

Get Fully Funded

JUNE 1, 2021

Also, with Facebook fundraising you give up the opportunity to bring donors to your website, where they will have other ways to engage with your work, such as signing up for your newsletter, reading a compelling story, and browsing through volunteer opportunities. Post engaging content every day. Again, not ideal. Ask me how I know!).

Facebook 124

Facebook Game Fundraising Campaign 124

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? Perhaps it’s content that’s missing the mark. The problem might be something you’ve never considered. Images of the association’s founders, history, and current activities are displayed throughout the facility, and spaces were created to accommodate a variety of work styles.

Associations 221

Associations Leadership Question Wisconsin 221

Whole Whale

MARCH 22, 2023

GPT and The Grey Jacket Problem At a Fundraising event in NYC, George was on a panel to talk about AI applications for fundraising and was wearing a grey sports jacket with blue pants. When you combine generic prompts with untrained AI’s and then publish it you are walking straight into a Grey Jacket Problem.

Ideas 52

Ideas Model API Language 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 90

Donor Social Media Websites Content 90

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. This is a chance to foster a sense of community, rally people around meeting the goal, and keep your social media audience engaged. Use Video People share video content two times more than any other type of content.

Social Media 98

Social Media Ideas Donor Media 98

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Additionally, write search engine optimized blog content to drive traffic to your site. Problem solve. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Achieve

MAY 3, 2024

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. Revisiting your targeting criteria and refining your messaging can help ensure that your content is as relevant as possible to the people you are reaching.

Analytics 98

Analytics Data Spam Fundraising 98

Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission. Impact stories.

Effective 119

Effective Create Strategy Nonprofit 119