Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. You’re ahead of the game if your organization addresses a problem affecting communities across the country. Low clicks and CTRs indicate you’re not engaging your target audience.

Grant 98

Grant Google Problem Analytics 98

Media Cause

JUNE 7, 2023

AI, if used correctly, can be extremely useful for coming up with new ideas or saving time on administrative or repetitive tasks, but if misused, it can cause a host of problems, some of which we’re still discovering. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

Content 40

Content Practice Search Research 40

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

Websites 306

Websites Analytics Project Proposal 306

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Business goals : What problem are you trying to solve? Audiences: Which audience groups are you prioritizing?

Audience 46

Audience Design Help Structure 46

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

NonProfit Hub

MARCH 4, 2021

One of the ways to do this is to spend fewer resources on messaging that doesn’t resonate with your audience. Here is a nonprofit’s guide to problem-solving. They aren’t positioning themselves as a solution to a burning problem. More than ever, nonprofits need to find ways to be more efficient and impactful.

Problem 68

Problem Guide Language Causes 68

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts.

Social Media 80

Social Media Images Video Media 80

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 302

Storytelling Digital Channel Profile 302

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Explain how your organization’s mission is a solution for addressing the problem at hand.

Video 105

Video Support Tips Audio 105

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. There are a few accepted models for content strategy.

Education 44

Education Content Strategy Texas 44

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Confront problems quickly and openly using objective information.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Web3 draws its name as the third iteration of the internet. Transparency to keep donors updated on how funds are used.

Attention 345

Attention Avatar Virtual Internet 345

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Types of advertisements, topics, and content they respond to.

Communication 98

Communication Campaign Channel Measure 98

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Quick Takes—These 20-Minute Snap Shots for Smart Outcomes offer solutions to practical problems like these: We launched our new AMS.

Sponsor 275

Sponsor Associations Law Hype 275

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. This includes what themes to hit and what type of content you’ll share.

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Qgiv

SEPTEMBER 1, 2021

Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform. If you’re unsure if you have the time to manage a TikTok account for your nonprofit, create a draft content calendar.

Marketing 117

Marketing Madagascar Guide Social Media 117

Forum One

MAY 19, 2022

After all, the more you understand your audiences the better your ability to meet their needs—accessibility is no different. As product owners, content writers, website administrators, designers, and developers we may unknowingly introduce barriers that prevent people from accessing and using the products and services we create.

Place 80

Place Web Language Accessibility 80

M+R

JULY 10, 2023

The problem lies in thinking of editing as a process of correction — where a better, more knowledgeable, or more experienced writer fixes the shortcomings in a draft. Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Fair enough.

Guidelines 90

Guidelines Audience Language Content 90

Candid

APRIL 22, 2024

We ask folks to describe their political, historical, and/or socioeconomic context in their state or local region, the changes they are fighting for, and how they are centering the experiences, issues, and leadership of people impacted by the problems they seek to address. Lastly, keep going.

Relationship 52

Relationship Build Organization Philanthropy 52

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 119

Nonprofit Audience Library Research 119

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Confront problems quickly and openly using objective information.

Collaboration 221

Collaboration Marketing Team Integration 221

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

Storytelling 97

Storytelling Skills Develop Help 97

Forum One

MAY 20, 2021

After all, the more you understand your audiences the better your ability to meet their needs—accessibility is no different. As product owners, content writers, website administrators, designers, and developers we may unknowingly introduce barriers that prevent people from accessing and using the products and services we create.

Place 87

Place Web Language Accessibility 87

Whole Whale

MARCH 22, 2023

GPT and The Grey Jacket Problem At a Fundraising event in NYC, George was on a panel to talk about AI applications for fundraising and was wearing a grey sports jacket with blue pants. When you combine generic prompts with untrained AI’s and then publish it you are walking straight into a Grey Jacket Problem.

Ideas 52

Ideas Model Language API 52

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Additionally, write search engine optimized blog content to drive traffic to your site. Problem solve. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 83

Donor Social Media Websites Content 83

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Leverage content.

Marketing 97

Marketing Virtual Awareness Platform 97

Get Fully Funded

JUNE 1, 2021

For most organizations, this represents a significant number of prospects, especially organizations that invest time creating and sharing compelling Facebook content, building a large following. While waiting for approval, go ahead and work on building up your Facebook audience. Post engaging content every day.

Facebook 124

Facebook Game Fundraising Campaign 124

NetWits

APRIL 23, 2012

There’s one problem though. How do you solve the problem of building your website for the wrong audience? How do you solve the problem of building your website for the wrong audience? Audience analysis. Here are four steps you can take to ensure you perform proper audience analysis: 1.

Websites 253

Websites Analysis Audience Design 253

Roundtree

AUGUST 10, 2021

Brands have to have an audience-building strategy for their social media activity. And the best strategy centers on delivering content your customers find valuable. . Tip #1: Know your audience. Unless you have a crystal-clear idea of who your audience is, you’ll never build your social media following. Tip #3: Be human.

Social Media 52

Social Media Build Tips Media 52

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Include event content that addresses a variety of learning styles.

Virtual 98

Virtual Experiment Create Poll 98

Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. This is a chance to foster a sense of community, rally people around meeting the goal, and keep your social media audience engaged. Use Video People share video content two times more than any other type of content.

Social Media 98

Social Media Ideas Donor Media 98